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Kids Thrown Into Candy-Filled Room, Go Sugar Crazy on Grown-Up

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Halloween is one day away and those with kids may want to prepare for the onslaught of children on a sugar high. Unless you run a tight ship in your household, there’s no way kids are going to stick to one or two pieces of candy this Halloween.

Crest got a bunch of kids dressed in costumes and put them in a room full of candy. Upon throwing a giant gummy bear into their midst, similar to throwing a zebra into a pride of lions, the kids devoured the glutinous ursine. Naturally what comes next is a room full of children high on sugar screaming at the top of their lungs. A little peek of what’s to come this Halloween.

Check out this adorable, albeit horrifying, video of kids going ape-shit on a Crest spokesman. The cameramen do nothing.

H/T Design Taxi

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Hit-Or-Miss

Crest Debuts Mint Chocolate, Lime Spearmint and Vanilla Mint Toothpaste Flavors

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Fancy fast food. Fancy food courts. Fancy water bottles. Just when we thought all staples of our basic Americana couldn’t get any bougier, Crest whips up a new line of speciality toothpastes, with flavors more reminiscent of the candy/seasonal/greeting card aisle than dental hygiene.

“Be,” they’re calling it, as in “Be Adventurous,” “Be Dynamic,” and any number of uplifting affirmations that have no business being anywhere within eyesight before you’ve had your second cup of coffee. The three flavors currently on the roster are “Mint Chocolate Trek,” “Vanilla Mint Spark,” and “Lime Spearmint Zest.”

According to Procter & Gamble’s press release (via ABC), “Now consumers can explore outside their boundaries, arouse their senses and energize their brushing routine like never before.” Because Herbal Essences apparently doesn’t cut it anymore.

New Crest “Be” Toothpaste: $4.99 a tube starting next week.

PicThx Procter & Gamble