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Hit-Or-Miss

The Lonely Island and Doritos’ Super Bowl Contest

Despite the Super Bowl being a few months away, Doritos is kicking off its Crash the Super Bowl commercial contest with Andy Samberg and the Lonely Island.

The contest, where participants are asked to film their own Doritos commercial for a chance to be featured on a TV spot during the Super Bowl as well as cash prizes up to $1 million, will be kicked off by an ad created by the SNL parody music group The Lonely Island. Fans will decide the winner of the contest by voting on the Doritos website and if The Lonely Island’s commercial is declared the winner, the group has promised to donate the winnings to charity. If, however, they are do not win the contest The Lonely Island has stated that they will collaborate with the winners on a future to-be-disclosed Doritos project.

You can get more information about the Crash the Super Bowl contest at Doritos’ official website here.

(via The Palm Beach Post)