Beer Feel Good

Coors Gives Back For Wildfire Relief

With the American West having its worst wildfire season in at least 70 years, Coors Banquet increased its annual support to the Wildland Firefighter Foundation with a $300,000 donation and the release of a branded T-shirt to help support the cause.

The donation, which builds on a seven-year relationship with the foundation, will go toward providing assistance to firefighters and their families during a wildfire season that has burned some 7.5 million acres, killed at least 35 people, destroyed hundreds of structures and caused extreme air pollution.

Coors Banquet also has created limited-edition Protect Our West T-shirts, which are available here for $21.99. All proceeds will be included in the brand’s donation.

Since 2013, Coors Banquet has donated $1.5 million to the nonprofit, which provides financial and educational support to injured or fallen wildland firefighters and their families. In the last 20 years, 13 states have recorded the worst wildfires in their history, and the threat of widespread wildfires is on the rise.

“Unfortunately, we’ve seen wildfires become more devastating almost every year, and Coors Banquet will continue to look for ways to amplify our partnership with the Wildland Firefighters Foundation,” says Heidi Gilbertson, marketing manager for the brand. “That’s why this year, we’re increasing our donation and giving consumers a way to show their support, too, with a T-shirt where proceeds go toward this cause.”

Humor Now Trending

Watch This Grandpa Crack Open a 32-Year-Old Beer After The Cubs’ Win

Baseball is full of traditions and superstitions. It’s one of the sweet, old school parts of the game that still remains. The Chicago Cubs and their fans might be the most traditional and superstitious of them all, and since their World Series victory last nigth, it’s all been coming out in full force.

Case in point, this grandpa who had a beer chilling in his fridge for 32 years, waiting for a Cubs victory before he let out its expired contents into a mug.

A tweet sent out by Chicagoan Grace Johnson shows her grandpa finally cracking open the 32-year-old Coors can he’d been saving for this very special occasion.

He probably should have saved a wine though, because the beer apparently smelled terrible, as you’d expect from an old beer.

You can hear his son joke around in the video, saying, “I think you should drink it and die a happy man.”

Thankfully he didn’t, and now he can throw in another shitty beer in his fridge until the Cubs’ next win, which might take another 100 years, with their luck. But who believes in that stuff anyway, right?


This Dude Stole A Semi Full Of Coors And Ran Himself Over With It


Sometimes, we can’t help but have a bad day. Take this beer thief, for example. In an attempt to steal a trucked loaded with beer, he ran himself over with the very same truck before getting arrested.

Gregory Miller, 56, allegedly entered a parked 18-wheeler Coors Light beer truck and drove off with it, reports The truck had been parked in the lot of a Colorado Circle K where the driver had made a stop early Monday morning. When he returned to the lot, he discovered the truck was missing and quickly called the police.

Eventually, the police caught up with Miller who led them on a chase. With the vehicle still running, Miller leaped from the truck.

Unfortunately for Miller, the moving semi-truck ran over his leg.

Miller was arrested and taken to the hospital where he was treated for a serious wound and a possible broken leg. He’s facing two charges in relation to the incident.

Jumping from a moving beer truck probably sounded cooler in his head.

Photo: Coors


This Is What Coors And Budweiser Look Like As Craft Beers

There seems to be a lack of craft beer acceptance from major beer brands. Budweiser even went as far as attacking craft beers in its Super Bowl commercial. It’s like there’s a certain pride for the simplicity in some beers, but what if the biggest beer brands such as Budweiser and Corona took the craft route? Restaurant Choice busted out its Photoshop skills and re-imagined what some of these major beer brands would look like as crafts.

Check out the transformed beers below:

Coors Light, er… Dark




beer on the table






Glass of beer on a sunset



h/t brobible


MillerCoors Debuts Unexpected New Beer with 6.9% ABV and Notes of Bourbon

miller fortune coors beer

Looking to appeal to 20-something males, MillerCoors is rolling out a very ambitious new brew. Dubbed “Fortune,” their latest offering packs 6.9 percent ABV — almost a full percentage above Bud Light Platinum and Budweiser Black Crown and over 2 percent more than a standard PBR. Supposedly, Fortune features a malty, complex flavor with subtle notes of bourbon. Yes, bourbon in your MillerCoors beer.

Sounds ambitious? The brand takes it a step further by decking out their bottles with a jet black look, a playful Heads & Tails cap and a sleek Ace of Spades icon. A high ABV and notes of bourbon flavor? Check. Craft beer-esque packaging? Check. We see what you did there MillerCoors.

To top it off (yes, we went there), Miller Coors plans on asking bars and vendors to serve the beer in a rocks glass versus the standard pint glass. If you’re looking for this new stuff at a store, you’ll likely shell out $6.99 for a six-pack.

For those readers in Los Angeles, you have a chance to checkout Miller Fortune at its Los Angeles launch party happening this Friday, February 7th @ The Vault. Powered by Power 106 and DJ Felli Fel, the launch event is to include the first West Coast tasting of Miller Fortune, Custom Blackberry Fortune Cookies (see FOODBEAST Instagram), VIP Casino & Raffle, Power 106 Valentine’s Crush Ticket Giveaway, and of course Miller Burlesque Dancers and Fortune Girls.

The Vault Los Angeles

801 S. Hill St.

Los Angeles, CA 90014

9 PM – Close


Red Robin Launches Coors Light & Blue Moon ‘Beer Cocktails’


From the people who brought you beer milkshakes comes a new line of beer cocktails. Because summer . . . and because beer. Appealing to America’s nostalgia for canned booze and offering an innovative twist on your average bar fare, Red Robin rolls out with two new “Can-Crafted Cocktails.”

The beverages are served in reusable beer cans made of aluminum and have the look and feel of an ice-cold can. The Coors Light Cocktail features a mix of Coors Light, ginger liqueur and lemonade topped off with a squeezed lemon, while the Blue Moon Cocktail features Blue Moon Belgian White, SVEDKA Clementine vodka, orange juice and lime juice.

Although I’m not a die-hard fan of mixing beer and liquor like alcoholic soup,  the Blue Moon Cocktail does sound like a solid buy. I’m thinking its citrus aroma’s going to pair well with the sweetness of the clementine-flavored vodka and orange juice. The Coors Light Cocktail, on the other hand, remains a bit more questionable. We’ll just have to wait and see.

The beer cocktails are available all summer and you can swoop one of their eye-catching beer cans for $5.

I have a feeling it’s only a matter of time before the hipsters demand a Pabst Cocktail version — spiced up with Sriracha, of course.

Oh yeah, don’t try to make these cans at home:


NHL Lockout Causes Drop in Beer Sales and Rise in Sobriety

Sports afford the post-college age crowd reason to drink like they are in college again. Without sports, adult drinking culture would be something like a reunion tour of men who decide to grow their hair out despite having a hair count lower than their age. It’d be a depressing attempt to hang on. And so, much like last year’s double dose of professional sports lockouts, the NHL lockout of right now is causing an American/Canadian sobriety epidemic.

For those of you wondering what it means when I say lockout, here’s how I’d define it. Like most businesses there are two general sides, ownership and labor/talent. A lockout occurs when the contract between these sides ends, and they must decide on new terms for how to break up revenue. In each and every lockout, the two sides believe that they deserve a larger share than they were enjoying under the previous contract. And so, a lockout is nothing more than extremely wealthy people bickering over how much more wealth they deserve. Unfortunately, the people most affected during these locked out times are us fans, and the small businesses that rely on high alcohol sales during the season.

The Molson Coors Brewing Co. has reported a severe dent in their sales, especially in Canada, as a direct result of the NHL lockout. And it makes sense, when else would Canadians choose to drink beers whose closest cousin is water, than while watching their Canucks take on the world champion Kings?

Even here in the US, many small businesses have reported being hit by the hordes of people wandering the desert of sobriety, not coming to their sports bars. A bar in Chicago called The Beer Bistro reported that it makes 25% of it’s yearly revenue as a result of the NHL season.

I say to the NHL, and the rest of the professional sports leagues, think of us, the fans, we want to drink. And think of the small, and large businesses whose existence hinges on our desire to drink alcoholic water while watching Jonathan Quick single-handedly stonewall through the Stanley Cup Playoffs. So, NHL, come to terms quickly, we are all tired of trying to turn curling into a drinking game.

photo courtesy ESPN