A Czech brewery may have set out with good intentions, however, a product they have created has become the target of the full sarcastic rage of the Internet.
Aurosa released a beverage they call the first ever “beer for her.” While that was enough to land themselves in an uncomfortable situation, the company dug themselves deeper by calling the beverage a “representation of a woman’s strength and a girl’s tenderness” reports BroBible. Yep, this includes flowers, dresses, jewelry, and fancy tablecloths in nearly all of the product shots. You know, things they believed could only be associated with women.
The Internet immediately took action, blasting Aurosa on social media. Here are some shining examples.
— Jennifer Barrett (@JBarrettNYC) July 20, 2017
— Hannah Baynes (@SluttasaurusRex) July 22, 2017
This #beerforher malarkey mocks every woman struggling in this industry. We don’t need patronising, Aurosa.
— Suzy (@lincolnpubgeek) July 20, 2017
— Otters Tears Beer Co (@otterstears) July 13, 2017
Wonder if they’ll stick to their guns and launch this controversial brew, or if they’ll pull it and it becomes a distant memory of what we presume they believed to be a clever idea.