“In the ghettos of america we feed our children corrosive chemical waste.” – Chef Roy Choi, Owner of Locol
Powerful words from one of Southern California’s most influential chefs who is working to change the dynamic between healthier eating habits and people living in poverty-stricken communities.
With the opening of Locol, in Watts, Choi and business partner Daniel Patterson are taking on the fast food industry to make healthy food less expensive and accessible to all.
In this video, uploaded by Uproxx to YouTube, we get a first hand look at exactly what Locol is all about.
With locations now open in Oakland, California and the flagship store located in Watts, customers are beginning to understand what they’ve been missing out on.
Roy Choi speaks candidly about his vision and his determination to revitalize impoverished neighborhoods.
“What we’re going to do is tackle the fast food industry. And we do it like we know how as chefs; we just get in and cook.”
Locol features recipes built from scratch and all food made by hand, Locol is creating waves throughout the communities it serves, simply by creating an environment for people to care about food.
In areas dominated by franchised fast food chains, mom-and-pop grocery stores lacking organic produce, Locol is coming to the rescue. Reasonable prices and outside-the-box menu items have made venturing to Locol a new dining experience, while also providing employment opportunities for those living in the communities Locol aims to serve.
During a 2014 MAD Symposium and Conference, in Coppenhagen, Choi shared his well-spoken philosophy when describing exactly how he envisions the Locol legacy will endure.
“You wouldn’t have record execs making the music, right? That’s what musicians do,” he said. “But right now, we’re in a situation where cooks aren’t designing the food that most people are eating. The suits are. Let’s get back to the chefs making the food and the moral choices for the people. Let’s get in and cook.”
When describing how he came up with the name, Choi simply explained that there’s two very specific meanings behind “Locol.”
The name ‘Locol’ is two concepts together, like we’re fucking crazy to be doing this, and we’re local,” he said.
With a well known brand throughout Souther California, Roy Choi’s chef-driven vision is sure to stay alive.