Why can’t a fried chicken commercial simply just be a fried chicken commercial? It seems everything needs a clapback these days and Kentucky Fried Chicken is at the clucking spotlight of the Internet’s fury. One of the fried chicken chain’s latest commercials is pissing off a lot of vegetarians.
The slightly bizarre video features a live chicken strutting its stuff, set to the bombastic beat of DMX’s X Gonna Give It To Ya. It seems people aren’t happy with how the live animal is depicted in relation to the fried chicken restaurant.
Commenters pointed out that there’s no way a chicken would be that happy knowing it’s about to be slaughtered and deep-fried and that the footage was “distressing” to vegetarians and vegans. Additional complaints were made that the commercial painted KFC as only serving chicken and nothing else with the tagline: The Whole Chicken And Nothing But The Whole Chicken.
Design Taxi reports that the Advertising Standards Authority acknowledged that some folks found the ad “distasteful” but there won’t be any sort of investigation into the video since the commercial is unlikley to cause widespread offense. The ad also does not break any existing rules or regulations.
Sure, we’d have liked to see actual fried chicken shown in the ad, but we definitely weren’t offended with this video.