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White Rabbit Ice Cream Exists and Has The Internet Going Nuts

White Rabbit is a candy that milks nostalgia from all who have experienced it. The famous rice paper surrounding the candy melts in your mouth leaving a sweet and creamy texture. It’s something that never lost its classic appeal, but has always deserved a moment in the spotlight.

Foodbeast’s managing editor, Reach Guinto, envisioned evolving that creamy flavor even further and suggested it as an ice cream flavor to Los Angeles ice cream shop chain, Wanderlust Creamery. This collaboration transformed the dream of White Rabbit ice cream into a reality.

Inspired by fond memories of childhood, White Rabbit ice cream was born. Wanderlust mixes real pieces of White Rabbit candy into a custom milk and buttery base, creating an ice cream that delivers an adaptation true to its origin.

The reaction to this ice cream is well-deserved, yet the scope of its reach is far beyond what anyone expected. It first debuted in honor of Lunar New Year with plans to only have it available through the month of February, but it catalyzed a feverish desire to covet it.

For some perspective, Wanderlust’s most popular flavor sold 40 gallons within one week in the middle of summer’s peak in July, while 39 gallons of White Rabbit ice cream sold in just a day and a half.

Not only is Wanderlust struggling to meet the demand, they are have difficulty sourcing the essential White Rabbit candy itself. Wanderlust is cleaning out wholesale stores such as Laksi, in Los Angeles, but so are other unnamed creameries who have been inspired to jump at the chance to craft their own version. Owners Adrienne Borlongan and Jon-Patrick Lopez drove all over Los Angeles trying to find a distributor, until they got in contact with one all the way in San Francisco to help.

“We were worried people won’t be able to get it,” shared Borlongan, speaking on if folks would understand and appreciate an ice cream flavor based on the Asian candy. However, examples of consumer fervor within this recent boom came in the form of some patrons traveling as far as 300 miles away only to discover it had already been sold out upon arrival.

Virality is a powerful but misunderstood aspect of the Internet world, and it’s unclear how or when White Rabbit ice cream exploded into a media frenzy, but Borlongan has her suspicions, “I think it started with Subtle Asian Traits [Facebook page] sharing it last week,” she stated. Since then, the Foodbeast and Wanderlust creation has been featured in news outlets around the world and was a trending topic on WeChat, a social media and messaging app with over a billion active users. Also, other scoop shops globally began creating their own versions of White Rabbit ice cream as well.

White Rabbit ice cream will not be around for much longer, but due to high demand the creamery has decided to make it available through March. We can only hope for a permanent spot in the Wanderlust Creamery collection, but all parties are pleased with this dream coming to fruition in the best possible way.

Design Fast Food

For One Day, Arby’s Is Paying For Fans To Get FREE Actual Sandwich Tattoos

Photo: Peter Pham


Every brand has its hardcore fans who will go above and beyond to profess their love for the company. This could be in the form of collecting memorabilia, getting the company to help them get married, or even tattooing the logo on them somewhere.

Arby’s is giving those who want it the chance to do the latter of those three on their dime, as for one day only, they’ll cover the charges on your themed tattoo.

The sandwich chain has partnered up with tattoo artist Miguel “Uzi” Montgomery to give Arby’s fans a free tattoo of popular Arby’s menu items — all designed by Montgomery himself.

Below is a flash sheet of tattoo designs guests can choose from.

Photo: Arby’s

The one-day promotion will be held on Saturday, Sept. 22, at Port City Tattoo in Long Beach, CA. From 11am to 8pm, the artists at Port City will be working to ensure that everyone who comes in will get their free Arby’s tattoo, though it will be limited to one tattoo per customer.

Arby’s and Montgomery created the sandwich-inspired designs as a way to give fans a way to express their love of sandwiches. They actually look pretty sweet, too.

Not too long ago, Domino’s Russia had a similar promotion (albeit reversed) where they asked fans to get a tattoo of their logo for the promise of free pizza for life. Unfortunately, they had to cut that campaign short due to the overabundance of folks willing to ink themselves for free pizza.

Still, it seems Arby’s is taking a more straightforward approach to getting their branding on fans. No promise of 100 sandwiches a year for 100 years, just a free (well-designed) tattoo. If you’re in the Long Beach area next Saturday, and want some free ink, pop your head in to Port City Tattoo. Arby’s will also be serving free sandwiches during the event.


Ultimate Burger Sneakers Let You Wear Double-Doubles on Your Feet


If you know you can never love anyone as much as you love food, you might as well be shameless about it. We don’t mean wiping ketchup stains on yesterday’s dirty t-shirt or Instagramming endless awful food “porn.” So, how exactly does one look like a total brazen foodie without looking like a total brazen asshole?

Ask the blokes at UK-based men’s store End., who have found a way to combine fashion and fast food in quite possibly the most #Foodbeast way possible. Their latest “END. x Saucony Shadow 5000 ‘Burger'” collab isn’t exactly the first burger shoe of its kind, but it is perhaps the most ingeniously subtle.

Inspired by gourmet burger joints, the shoe features beige suede and nubuck “bun” uppers, red and green “tomato” and “lettuce” detailing, and interchangeable “bbq” and “mayo” laces, along with corresponding condiment bags.


Each pair also comes with a custom In-N-Out-esque burger box, and will be available in-store starting May 1 and online after May 3. Now if only they were edible…

H/T FWF + PicThx End.


New Starbucks Oprah Tea Isn’t Made with Tiny Bits of Oprah


If you’ve ever wondered how the most successful woman in the world starts her day, a new collaboration between coffee giant Starbucks and media mogul Oprah Winfrey could be just the thing to put your questions to rest.

At its annual shareholders meeting on Wednesday, Starbucks, which acquired the Teavana brand back in 2012, announced its new blend of Teavana Oprah Chai Tea. Personally developed by Winfrey herself, the tea features cinnamon, ginger, cardamom, and cloves, and will be available in Starbucks and Teavana stores and tea bars starting April 29.

“My daily tea ritual is a vital part of my morning,” Winfrey told shareholders at Wednesday’s meeting, according to Forbes.

“With the introduction of Teavana Oprah Chai,” added Starbucks CEO Howard Schultz, “we are going to elevate the tea experience in the same way we did for coffee.”

Portions of each purchase go to the Oprah Winfrey Leadership Academy for Girls. Here’s to hoping for specially branded cups with daily Winfrey-isms printed on them, too.

Fast Food

Uh, Doritos Locos Buffalo Wings and Doritos Locos Pizza in the Works


In news that will surprise maybe no one, Doritos is apparently ready to move on to its next big fast food collaboration. According to the Associated Press, PepsiCo Inc., who owns Doritos and other Frito-Lay snacks, said it was working with restaurant chain Buffalo Wild Wings to create “unique menu offerings,” such as crunchy Doritos wing toppings or Mountain Dew-flavored dipping sauces. Um, yes please?!

The news comes following Buffalo Wild Wings’ announcement Thursday of signing PepsiCo as its primary soft drink provider. Unfortunately, citing logistical reasons, BWW CEO Sally Smith says testing for these products wouldn’t start until at least a year to 18 months from now.

The AP also reports a representative for Pizza Hut saying they’ve similarly explored possible Doritos x Pizza Hut mash-ups, though no potential menu items were provided.

Let’s just hope we’re not totally over the whole college-gourmand thing by the time Doritos-Locos-Cheesy-Bacon-Crust pizzas come around in 2015.

H/T Associated Press