Alcohol Brand Design Drinks News Toasty

Make A Mark This Holiday With Custom Engraved Hennessy Bottles

Anyone can buy a nice bottle of liquor as a gift. However, getting said bottle, say a nice bottle of cognac, personalized for your friend or family member makes a nice gift into the perfect gift.

Hennessy recently announced the opening of The X.O Odyssey Experience, the brand’s first engraving kiosk and multisensory brand experience dedicated to the original X.O Cognac. Consumers can visit The X.O Odyssey Experience at New York City’s The Shops at Columbus Circle to learn more about the iconic brand and receive complimentary engraving on the Hennessy X.O decanter.

The X.O Odyssey Experience, open daily through next Tuesday (December 12), features an immersive, gallery-inspired journey of the senses that bring to life the seven sensory chapters of Hennessy X.O.

Shoppers are invited to purchase a bottle of Hennessy X.O at one of several nearby retailers before bringing it to the X.O Odyssey Experience for custom engraving and gift wrapping.

Hennessy invites consumers not in New York to visit to engrave and ship their own X.O bottle for personal enjoyment or to gift family and friends this holiday season.

Alcohol Art Drinks News Toasty

Iconic Designer Mark Newson Reimagines Limited Edition Hennessy X.O Bottle

Marc Newson has literally shaped products for Ford, Apple, and Louis Vuitton. His iconic Lockheed Lounge sold for $3.7 million in 2015 — a record for a living designer at auction. Now, the renowned designer has brought his talents to the world of cognac by designing the Hennessy X.O 2017 limited edition bottle.

As a streamlined variation on the bottle’s iconic shape, the design amplifies the blend inside while giving the spirit a modern aesthetic. Newson pared the bottle’s shape to its purest form and then chose to reprise its traditional decorative motifs – grapes and leaves – in a corrugated relief.

“It’s both an honor and a little daunting to approach an icon like Hennessy X.O,” said Newson. “Clearly, this Cognac has transcended time and continues to live in a very contemporary way. As a designer it’s important to me to create things that will likewise stand the test of time. The Hennessy X.O bottle has a wonderful fundamental shape. What I wanted to do was use design to magnify the Cognac – its color and sensorial qualities – as much as possible.”

To reinforce the modern spirit of the new design, Newson and Hennessy also created a modern gift box presentation. To highlight both the blend and the glass, Newson designed a clear transparent gift box.

“Straight lines seemed to me a more modern interpretation of what already existed,” explained Newson. “To me, the stripes [on the bottle] really emphasize the strength of the decanter’s shape. When they catch the light, they highlight both the bottle and the contents, making the whole feel warmer and more tactile. Taken together, all of these design elements are meant to convey the unique, immersive experience of Hennessy X.O.”

Originally from Sydney, Australia, the London-based Newson has been described as the most influential designer of his generation. His designs span a wide range of disciplines, from transport to sculptural pieces and architecture. A recipient of numerous awards and distinctions, Newson has been included in Time magazine’s 100 Most Influential People in the World. His work is present in many major museum collections, including the MoMA in New York, the Victoria & Albert and the Design Museum of London and the Centre Pompidou in Paris.

The Hennessy X.O 2017 limited edition is Newson’s second project with Hennessy. In 2015, he designed the striking decanter for James Hennessy Cognac, available exclusively in select travel retail destinations.


Chinese Woman Chugs Entire $200 Bottle of Cognac That Was Too Big for Carry-On


The security staff at Beijing Capital International Airport forced a woman into the ultimate drinking challenge when they refused to let her bring a $200 bottle of Cognac onto a plane.

Last Friday a woman surnamed Zhao was on her way to Wenzhou when Beijing airport security stopped her for having a 700mL bottle of Rémy Martin XO Excellence in her hand luggage, reports the South China Morning Post.

According to China security provisions, however, liquids over 100mL are not permitted in carry-on luggage.

Zhao, 40, decided that a $200 bottle of cognac should not go to waste, so she drank the entire bottle to herself.

When she attempted to board the plane, however, the captain refused to let her on board because she was traveling alone and he was concerned that her condition would be a safety liability once on board.

According to a police officer on the scene, Zhao then began rolling on the floor and screaming uncontrollably.

One of the officers who took Zhao to a convalescence room told the Beijing Times:

“She was so drunk… she couldn’t even stand up herself. We took her to a room in a wheelchair so she could rest.”

Zhao woke up several hours after her flight departed, but she was thankful that the airport security took care of her and contacted her family who picked her up from the airport later in the evening.

Written by Riley Schatzle of NextShark 


The World’s Most Expensive Cocktail ($12,916) is More Expensive Than a Race Horse


Remember when you could buy the world’s most expensive drink for only $9,000? Yeah, neither do we, because Australian bartender Joel Heffernan is now selling a new cocktail for $12,916 and we can’t remember anything once that much money is involved.

The globe’s most overpriced alcoholic beverage contains two nips of an 1858 Croizet cognac (which retails at $157,000 per bottle and $6,000 per shot), some Grand Marnier Quintessence, Chartreuse Vieillissement Exceptionnellement Prolonge, a bit of Angostura Bitters and some chocolate nutmeg dust to make everything taste extra fancy. We won’t lie, the sheer number of unnecessary syllables in the ingredient list almost had us sold on the price tag, and then we remembered that $12,916 could also buy a race horse, a house , or room and board for a year at Harvard University.

If you don’t feel like dropping that kind of cash on a single drink, don’t worry—there’s still hope. The patron who purchased the original $12,916 cocktail took two sips and then left the drink at the bar, presumably to allow someone else to taste true luxury.

H/T + PicThx to


This is What a $9000 Cocktail Looks Like

Surprisingly, the eponymous Salvatore’s Legacy does not come with your own private jet. Mixologist Salvatore Calabrese kinda dropped the ball on that one. But this $8850 product London’s Cocktail Week does have just about everything else


Hennessy’s Thoughts On the Loss of Long Time Patron Kim Jong-IL

Cognac is a popular drink in many Asian communities, often considered a major luxury item and status symbol. It is now being reported that Kim Jong-IL might have been one of Asia’s largest sole importer of the product. During the height of his reign in the 1990’s, Kim Jong-IL was reported to import almost $800,000 worth of Hennessy Paradis annually.

It seems like the death of the dictator would surely affect Hennessy, however the company has chosen to distance itself on the matter. Interesting move on their part. According to Jennifer Yu, Director of Communications for the brand, mentions that “there’s been no negative feedback” by the death.

We’ll see how this plays out into the coming months.



Hennessy NyX Limited Edition Bottle

The World’s most popular cognac just released a brand new bottle design to add to their Privilege collection. Hennessy has released their new bottle NyX with a unique aesthetic inspired partly by the radiance of a starry night sky. The Bottle features a translucent glass with a metallic finish and its labels bear a deep purple trim and lettering. These limited edition bottles are etched with a number of authenticity and will go on sale for $45-$50 beginning December 1, 2011.



Cravings Sweets

Pumpkin Flan

Enough with all of the pumpkin based cakes, cupcakes, and pies! Halloween is getting closer and it is time to bring in the heavy artillery! First wave of assault is going to be this Pumpkin Flan! A traditional flan base that is combined with an Autumn twist! Pumpkin, cinnamon, cognac, mascarpone cheese, honey cardamom pumpkin seeds and sweet coca nibs will take down any sweet tooth you might have this holiday!  (Thx BitchinCamero)