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News

Coca-Cola: Release of Smaller and Cheaper Bottles

Coca-Cola Co. will launch a new bottle this week. Yes, I know, just in time to share one with those adorable Coke polar bears. The bottle holds 12.5 ounces and is 89 cents. The company will also reduced the price of the eight-pack 7.5-ounce”mini” cans by about 20%. The new price will be $2.99. 

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Products

Coca-Cola Lego Podracer

In response to a contest made public by Lego Star Wars fan site FBTB, one particular contestant took this call to arms and encompassed a myriad of lovable themes. Coca-Cola, Legos and Star Wars are all accounted for in this fun Coca-Cola themed Lego Podracer. This creation was constructed by the talented Matt De Lanoy and can be viewed in all its glory on his Flickr account. (via SuperPunch)

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Hit-Or-Miss

Daft Punk and Coca-Cola Release “Club Coke”

If you didn’t know, music duo Daft Punk is indeed everywhere. Their upcoming collaboration with Coca-Cola results in two very distinctive bottle color ways: gold and silver. Fashioned after the group’s distinctive helmets, these sleek looking bottles will be granted a limited production run beginning in March 2011.

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Hit-Or-Miss

8 Balls of Coke

Sometimes you just need to go on a drug binge and purchase pounds of cocaine for some fun, or in this case lots of eight balls of Coke. Drink up and party all night.

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Hit-Or-Miss

More Green, Efficient and Boxier Coca-Cola Bottle Design Proposal

Designer Andrew Kim has proposed a great new square, collapsible bottle for Coca-Cola (we assume the idea can be translated to all beverages) that is 100% plant based (entirely from sugar cane byproducts). The bottle features a 25% slimmer cap and is in general, 27% more efficient, leaving a smaller footprint by design and making the transportation much more efficient. The coolest part, in my opinion, is the collapsible design, that definitely leaves an imprint on the end-user’s mind and would most likely increase recycling frequency. This project comes from a freshman. My freshman year? I was boozing it on the basketball courts outside my dorm rooms. I wish I had designed something as cool as this! Either way, more pictures after the break:

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Hit-Or-Miss

Pic of the Day: Coke Maze

An employee inspecting soon-to-be-dispatched Coca-Cola cans in a Sydney, Australia bottling plant. (PicThx Time)

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Deals

Mountain Dew vs. Vault: An Unusual Campaign

Here’s the gig, Coca-Cola is putting forth a new marketing effort to grab a higher percentage of the citrus drink market segment with their beverage, “Vault”. Currently, the overwhelming leader in that specific segment is Mountain Dew. In an attempt to conquer some of that market, Coke has fashioned a promotion entitled, “Don’t Dew It”, which simply put, tells consumers to go out, purchase a Mountain Dew (their direct competitor), and they’ll give you a coupon for a FREE Vault drink. The ramifacations of this campaign are quite obvious in nature…in the immediate future, Coke is boosting the sales of their immediate competitor…but presumably, in the long run, Coke seems to have amazing confidence in their product, and if consumers drink both side-by-side, they will, over time, ween out the “weaker” of the two options. Only time will tell the outcome, until then, drink on! (Thx SoGood)

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Hit-Or-Miss

Coca-Cola: No More Classic

Following 25 years of usage, Coca-Cola will begin to stop printing the word “classic” on its products, and begin phasing out the imagery all together. Coca-Cola has always maintained an interesting history in regards to its branding, its formulas, and the like. Make sure to pay a visit to our homies at Wikipedia if you feel the need to educate yourself on Coca-Cola’s history. (Thx Slashfood)