Heineken, one of the largest multinational beer brands, and A Bathing Ape or BAPE, a Japanese streetwear phenomenon that has dominated the fashion scene for years, has collaborated to create an extremely limited-edition capsule collection.
The collaboration was able to come to life thanks to #Heineken100, a program that partners Heineken with the most innovative names in retail to develop limited-edition, co-branded items that are seeded to 100 of the world’s most influential people.
If anything, this capsule collection is further proof that food and fashion have somehow created something unique and special that really resonates with lifestyle of millennials. It also proves that rare, unique, and basically unobtainable products will always remain a hot commodity amongst the youth.
If you don’t believe the hype, just check out the resell prices online.
And if those prices depress and remind you that you don’t have the funds, enjoy the capsule collection responsibly by checking out the photos below:
BAPE® x #Heineken100 Camo Coach Jacket
BAPE® x #Heineken100 Half-Zip Pullover Shark Hoodie
BAPE® x #Heineken100 Six-Pack Bottle Carrier
BAPE® x #Heineken100 T-Shirt