This Chocolate-Flavored Toothpaste Will Make You $100 Poorer


Are you willing to pay up to $100 for chocolate flavored toothpaste? Theodent thinks so. The oral care company’s toothpaste is made with a patented substance derived from the cacao plant.  The substance, called rennou, is supposedly non-toxic, safe for kids, and not harmful if swallowed. Best of all, since it’s derived from cacao, it makes your tooth-brushing taste like dessert.

The toothpaste is fluoride free, using theobromine, calcium, and phosphate to create a natural alternative. Theodent also claims that these compounds not only clean teeth, but actually build up your enamel, making your pearly whites even stronger. Oh boy, ma!

As for why it costs such a steep price remains to be seen. The classic toothpaste claims to only cost $10, but is currently unavailable for purchase on Theodent website. Conveniently, the Theodent 300 — the extra strength paste with extra high doses of rennou — costs $99.99. Packs quickly raise the price even higher.

So what do you think? Is it worth it to have your breath taste faintly like chocolate all the time?

Theodent Toothpaste $99 and up

H/T  RocketNews



Crest Debuts Mint Chocolate, Lime Spearmint and Vanilla Mint Toothpaste Flavors


Fancy fast food. Fancy food courts. Fancy water bottles. Just when we thought all staples of our basic Americana couldn’t get any bougier, Crest whips up a new line of speciality toothpastes, with flavors more reminiscent of the candy/seasonal/greeting card aisle than dental hygiene.

“Be,” they’re calling it, as in “Be Adventurous,” “Be Dynamic,” and any number of uplifting affirmations that have no business being anywhere within eyesight before you’ve had your second cup of coffee. The three flavors currently on the roster are “Mint Chocolate Trek,” “Vanilla Mint Spark,” and “Lime Spearmint Zest.”

According to Procter & Gamble’s press release (via ABC), “Now consumers can explore outside their boundaries, arouse their senses and energize their brushing routine like never before.” Because Herbal Essences apparently doesn’t cut it anymore.

New Crest “Be” Toothpaste: $4.99 a tube starting next week.

PicThx Procter & Gamble