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Chipotle’s Finally Putting Dessert On The Menu, Starting With Buñuelos

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Chipotle (somewhat)-Mexican Grill is planning to bring in a major addition to its stores, and fans of Mexican desserts are going to love it.

A Chipotle spokesperson revealed the fast food chain will start testing buñuelos next May, marking time the fast food chain has flirted with dessert, according to Business Insider.

Buñuelos are a Hispanic-based dessert, and the traditional Mexican version is made of airy, pan-fried tortilla-like dough, with cinnamon and sugar sprinkled over top. Chipotle will keep those traditional elements in its version, plus drizzled honey, and a caramel dipping sauce on the side.

And then she made this 😍 #bunuelos #desert #momscooking #aLaGtz #mexicanfood

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Chipotle teased last year that it would add dessert to its menu, but were tight-lipped about the details. Now we suddenly know what its first dessert attempt will be, and it couldn’t have come at a better time, as they probably want to draw attention away from the security breach that was reported early Wednesday, leaving customers scrambling to check their payment card statements.

Regardless, buñuelos seem to be the perfect candidate for its first dessert run, as Chipotle prides itself on making its food fresh, and buñuelo-making is a fairly easy process, which employees can ideally add to their workflow without huge problems.

Who knows where they go from here, though, as you can easily see problems arising with other popular Mexican desserts. Churros might be a little hard to incorporate, unless they come pre-made, and Chipotle will probably stay away from any milk-based Mexican desserts such as arroz con leche, or champurrado, especially since it has had problems with people getting sick over the last couple years.

We’ll see how their testing goes, and hopefully they make a really good buñuelo.


East Coast’s Tasty Burger Says Chipotle-Owned ‘Tasty Made’ Copied Them

Chipotle isn’t even supposed to open its new burger restaurant until fall, but it already has beef with another restaurant. A burger chain is claiming that Chipotle copied their logo, mark and name.
The complaint was made by a growing East Coast burger chain named Tasty Burger, which is nicknamed Tasty. Tasty Burger said there has already been confusion from customers.

In a statement from Tasty Burger CEO Dubois, Tasty Burger said it sent Chipotle a cease and desist letter on July 19, and still haven’t heard anything from the company. Instead, Chipotle has continued to market and promote Tasty Made. The company said Chipotle copied not only their name, but their logo and mark.

Tasty Burger said they have several locations near Chipotle locations, and even share the same landlord at one, causing them to find it “reasonable to assume” that Chipotle is knowledgeable of their signage. On top of that Tasty Burger is also the official burger of the Red Sox.

It isn’t clear where this will go from here, but Tasty Burger isn’t going down without a fight.

“Despite the obvious David and Goliath scenario, we cannot simply stand by and watch an enormously powerful company like Chipotle move forward with opening a burger restaurant with a similar name, mark, and logo design,” the statement reads.

Looking beyond just the confusion of the names, Tasty Burger seems to have a right to complain.  A side by side comparison does make their claim a little meatier.

Tasty side by side comparison[2]

The most obvious similarity is their red logos which are fairly simple, featuring the name in white on a red background of fairly similar shapes. The white and black logos also have overlap. Both are doughnut shaped, with the food product names in the outer circle. On the inner circle Tasty Made has their name rather than a burger center.

Originally, Chipotle trademarked the name Better Burger, in March. It’s unclear why they made the switch from the original name to Tasty Made, but coupled with Tasty Burger’s complaints it does seem a bit suspicious.

Photo: Tasty Burger


Bacon Garlic Herb Shrimp Taco

Rubio’s Fresh Mexican Grill lives up to its name when it comes to their fresh and tasty Mexican ingredients. While I don’t patronize their locations as much as I’d like, I was pleasantly surprised to find that they had bacon on the menu via their  Bacon Garlic Herb Shrimp Tacos. The thought of adding bacon to their garlic herb shrimp was a combination too good to pass up: