After a ton of complaints about the grittiness and taste of their cheesy dip, Chipotle has unveiled an improved queso formula and it has already hit restaurants. To prove that it’s better, they’re giving away queso to customers next week, so you can see for yourself.
— CNN (@CNN) December 6, 2017
As reported by CNNMoney and confirmed in a Chipotle tweet, on December 12 you can obtain a free order of queso when you purchase an entree and wear a “cheesy sweater” (we’re assuming they mean holiday sweater, based on their tweet below). Through this giveaway, more customers will be exposed to Chipotle’s reformulated cheese dip, as the chain didn’t really make a big announcement to say that they’d changed the recipe.
Hey, if you wear your cheesiest sweater to Chipotle on Tuesday, December 12th, we’ll hook you up with FREE QUESO when you buy an entrée. Check it out: https://t.co/ttuKVrjlZt pic.twitter.com/Uz3wDSKs66
— Chipotle (@ChipotleTweets) December 6, 2017
However, spokesperson Chris Arnold told CNNMoney that new queso is still tasty, a lot creamier than before, and is all-natural, just like their previous troublesome queso was.
Not all people on Twitter, however, seem to agree with that statement, despite the recipe shakeup.
If they did you dirty once, they’ll do it again.
Case in point: Chipotle’s “new” queso
— Emily K (Just K) (@EmilyK41197) December 8, 2017
Wow. I had to waste $4 to find out the queso at Chipotle tastes like hot trash. Why wasn’t this ever a trending topic!? Or did I miss it!?
— Barbara Wilson (@ayBobbi) December 7, 2017
Still, Chipotle is hoping that through their latest promotion, people are willing to give the queso a second chance to see if it’s any better. Considering they’ve had a year riddled with food poisonings, a controversial initial queso launch, and a resigned CEO, they need all the boosts they can get.