Dip It Low, Pick It Up Slow. Roll it all around. Imma show you how to make your man say: “QUESO!” 😉 @chipotlemexicangrill #itshere ____________________________________________________ #ChipotleNext #chipotle #bestlifever #trending #excited #queso #cheese #mexican #foodporn #foodlove #foodie #food52 #food #feedingtime #yummy #eeeeeats #slurp
Chipotle rarely ever puts new items on the menu, with chorizo and buñuelos being the two that we can recall. However, it looks like the chain is caving in and beginning to test a brand new item that they once trashed all over the internet in a now-deleted YouTube ad: queso.
Now, to be fair, Chipotle wasn’t hating on the melty cheese itself, but on the fact that it’s nearly impossible to make without stabilizers and other artificial ingredients that go against the Chipotle mantra, according to VICE. It seems that they’ve figured out a way to do that, though, because the chain’s new public test kitchen in NYC is offering up queso as an option.
Eater reports that Chipotle CEO Steve Ells also sent out a companywide memo today regarding the new queso that suggests that they’ve been able to make one that’s artificial ingredient-free.
“All of our competitors sell queso, and we know some customers don’t come to Chipotle because we don’t offer it. But because we refuse to use industrial additives, added colors, flavors or preservatives in our food, it’s very difficult to make queso that meets our standards.”
It seems like Chipotle’s ready to at least begin testing out this queso, but there’s no timetable yet as to when it becomes a part of the official menu. As a comparison, Chipotle’s chorizo took nearly five years to go from test item to menu staple, so it’s possible the queso could take just as long.
Let’s hope not, though. I want to get those proper melty Chipotle cheese pulls to keep my Instagram A-1 sooner rather than later.