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Chipotle Debuts Carne Asada Nationwide

Photo: Omari Allen

Chipotle Mexican Grill has announced the long awaited arrival of Mexican food staple, carne asada. Having tested the new menu item in Fresno and Cincinnati to amazing results, they’re now launching it nationwide for a limited time. It took two years of research and development by Chipotle’s Director of Culinary and Menu Development Chad Brauze in order to nail the perfect recipe. I had the opportunity to sample their new protein and am pleased to say that it hits the mark in terms of flavor and consistency. 

Chipotle’s carne asada is thinly sliced and grilled with lime juice, cilantro, coriander, cinnamon, and cumin, giving it a distinct taste next to their usual steak option. Citrusy hints mingle with aromatic flavors further enhanced by a kick of spice. The consistency is tender and buttery; a lighter steak alternative with a fresher finish. It manages to maintain the carne asada experience one would experience at a tried and true spot while elevating the typical Chipotle experience. Moreover, keeping in line with their commitment to quality assurance, the new carne asada is Keto, Paleo and Whole30 compliant.

Photo: Omari Allen

For those that live in Dallas, Detroit and San Diego, Chipotle is also testing out a new sauce to pair with your protein. It’s called Queso Blanco and is made of Monterey Jack, white cheddar, serano, chipotle, and poblano peppers mixed with various spices. I had the pleasure of sampling it and can confirm that it’s cheesier and creamier, with a spicy whisper at the end which makes it stand apart from their current queso. It can be used as a dipping sauce or a perfect compliment to your burrito or bowl. Depending on reception, the Queso Blanco sauce may soon join the Chipotle menu officially. 

Photo: Omari Allen

Chipotle’s new carne asada is now available at all locations nationwide for a limited time.

Fast Food Hit-Or-Miss News Restaurants

SEC Calls Out Chipotle For Trying To Claim $4M In Profit From Free Burritos Promo

It’s been a strange year for Chipotle Mexican Grill and it doesn’t seem to be getting any better.

The popular chain survived the aftermath of a norovirus outbreak, then forced to close down every store amid health inspections, and then gave millions of dollars worth of free burritos away to keep people interested. We also can’t forget about the rewards program, “Chiptopia” or the animated film, “A Love Story,” which was nearly swept under the rug.


Now the Securities and Exchange Commission is getting involved, according to Bloomberg. In a written letter, dated July 1, addressed to Chipotle Mexican Grill, the SEC responded to Chipotle’s letter which addressed the effect the coupons for free burritos — which totaled $4 million — had on Chipotle’s sales.

On June 22, Chipotle wrote the SEC looking for a way to make it seem like spending — or wasting — $4 million on free burritos for customers was positive for sales.

Chipotle’s initial inqury to the SEC read:

“In light of the significant promotional activities begun in the first quarter of 2016, such as coupons issued for free products, please revise your revenue recognition policy to describe your accounting for such promotions and sales incentives.”

Just to be clear, giving away free food or product — just in order to stay relevant — is never a good look if you’re looking to positively impact your sales. Furthermore, the amount of money that product could have generated by being rightfully sold, will probably never be seen again.

The SEC responded gracefully, but basically told Chipotle they were trippin’.

“The amount of the accrued liability for free food offers was approximately $4 million as of March 31, 2016We do not recognize any revenue on free food coupons issued to or redeemed by customers,” the SEC letter read. It continued: “We will revise our accounting policy in future filings to describe our accounting for our promotions and sales incentives beginning with our next 10-Q filing, to include additional disclosures similar to the following: The Company recognizes revenue, net of discounts and incentives, when payment is tendered at the point of sale.”

Each week, the future of Chipotle is looking more and more bleak.


Chipotle Is Leaning On An Animated ‘Love Story’ For Help

Lovestory lead

There’s nothing that can take away the harsh sting of reality quite like a well-produced animated film. That’s what Chipotle Mexican Grill seems to be hoping for, anyway. The company recently released a 4 minute and 15 second Pixar-esque animated short film via YouTube, titled, “A Love Story“.

The film is a short story about Ivan and Evie, two young juice stand owners, who are locked in endless competition with each other. As time passes and their businesses expand, they finally realize that competition has corrupted their vision of simplicity. The film ends, of course, with Ivan and Evie working together, seemingly in love with one another, and their sustainable vision.  All while a remixed version of the well-known Backstreet Boys song, ‘I Want It That Way’ plays in the as the films theme music.


The food also really looks like a plate that was ordered at Chipotle. I wonder if the guacamole was extra. Of course it was.

It’s safe to say 2016 has been a reality check for Chipotle Mexican Grill. Early in 2016, the fresh and fast food chain experienced numerous norovirus outbreaks that left the public stricken with fear, resulting in empty store locations and the company giving away 21 million free burritos. Some locations will let you get drunk, but other locations don’t — even though it’s the exact same menu.

To add to Chipotle’s list of 2016 mishaps, recently, a Chipotle marketing executive, Mark Crumpacker, was linked to a New York drug ring after being caught for repeatedly purchasing cocaine from a delivery service. Crumpacker was Chipotle’s chief creative and development officer, according to the New York Times.

A look at Chipotle’s stock market presence shows the stock has plummeted within the last year. In July 11 2015, Chipotle’s stock price closed at $658. One year later, on July 11, 2016, the stock closed at $402.93.

While the company’s stock value may not be something investors fell in love with at first, Mark Shambura, Chipotle’s brand marketing director, told the New York Times that Chipotle is looking to reinvigorate the brand’s legacy with long-time Chipotle fans — to remind them of how it used to be.

“We think ‘Love Story’s’ message will galvanize our loyalists and remind people of the Chipotle they love,” Shambura said.

We’re unsure what’s next for Chipotle.

Fast Food

Chipotle Founder Developing Asian Fast-Casual Concept?

Steve Ells, CEO and Founder of the wildly successful Chipotle Mexican Grill chain has been anything but silent and behind the scenes lately. With the launch the NBC show America’s Next Great Restaurant starring a host of celebrity personalities alongside Ells is one of four celebrity personalities and investors who will decide which winning restaurant idea they will put their money into.

Apart from the show, an NRN article has revealed Ells possible ideas for opening an Asian fast-casual restaurant utilizing similar pricing, ingredient integrity, and general modeling that has made Chipotle so successful in the past.


Chipotle Mexican Grill: Margaritas On Sale

At select Chipotle locations, it appears that booze is now on the menu. Margaritas at $3.75 a pop, imports for $3.25, and good ol’ fashioned beer for $2.75. There are several of these Burrito Havens throughout California and 8 specifically in Orange County: “Fountain Valley, Huntington Beach, Costa Mesas (Harbor Center), Irvine (Irvine Spectrum), Lake Forest, Irvine (Northpark), Santa Ana (East on 17th Street) and Tustin”. If you want to get a little loose while grubbing on some good eats then Chipotle is the place. (Thx fastfood)