February will signal McDonald’s stepping into the arena to battle it out with other fast food chicken sandwiches, as they will be debuting three new sandwiches.
These three choices will be available come February 24:
Crispy Chicken Sandwich: Served on a toasted, buttered potato roll and features crinkle cut pickles.
Spicy Chicken Sandwich: A Spicy Pepper Sauce highlights this choice, for those looking for a nice kick to their sando.
Deluxe Chicken Sandwich: This upgrade boasts shredded lettuce, Roma tomatoes, and mayonnaise.
This is a bold and deliberate move for The Golden Arches, clearly meant to show that they, too, are a viable chicken spot with these new chicken sandwiches debuting alongside classics like Chicken McNuggets and the McChicken sandwich.
Back in 2017, we at Foodbeast broke a story that caught the eyes of many outlets around the country that came to be known as #PopeyesGate. It involved a restaurant named Sweet Dixie Kitchen in Long Beach, CA that incurred some backlash from the public after being caught using store bought Popeyes chicken, and repurposing it to be served in their chicken and waffles dish. An angry yelper recounted his dismay when he saw the boxes being brought in, feeling bamboozled, especially for having to pay for a meal that would cost significantly less at Popeyes. That led to a sneering reply from owner, Kim Sanchez, who defended her actions on the premise that “Popeyes was the best chicken.” We even paid them an incognito visit, in hopes of getting a better understanding of the whole story.
The whole thing blew up, and long story short, the internet agreed that an ethical line was crossed. Without full disclosure to customers, Sweet Dixie Kitchen passed off someone else’s work as their own. It’s just like school, nobody likes the weak link in the group project that still gets the same grade as everybody else.
While food plagiarism is indeed controversial, the practice isn’t illegal, and who knows if this specific case is even grounds for filing a lawsuit? At the end of the day, Sweet Dixie Kitchen embraced their infamy, benefited from it and continued with operations as normal but with a bit of added transparency.
Fast forward to August 2019, after all was thought to be said and done: Sweet Dixie returns to the spotlight after two years, but this time, with help from an unlikely collaborator: Popeyes!
“To be honest, I thought they were calling to sue me,” detailed Sanchez. Instead, Popeyes invited them to debut their biggest product launch in thirty years! Apparently, the folks at Popeyes were so honored by the whole #PopeyesGate situation that they felt a little collaboration was in order. What better way to show their appreciation than to allow Sweet Dixie Kitchen the honor of launching the new chicken sandwich into the world? How odd is it that a series of strange moments of virality led to a neighborhood eatery having the Popeyes chicken sandwich before Popeyes itself. Nobody could have guessed that things would come around full circle, and we would end up with a sudden cultural phenomenon in our hands.
The internet is a wild place where things happen in the blink of an eye, and word just gets around real fast… like that one time you gave your friend a piece of gum during recess, and suddenly you’re surrounded by parasites with their hands out. On the day that Popeyes dropped their new chicken sandwich at all their stores, #BlackTwitter set social media ablaze, pronouncing a (chicken) coup d’etat set to dethrone Chick-Fil-A’s hold on the matter.
Honestly, I’m just glad we’re done with licking tubs of ice cream at the grocery store—that was a dark time for all of us.
Let’s be real, up until the past month, Chick-Fil-A was “Top Cow,” the heavyweight champ, the superhero (but the one everyone would be ashamed to be saved by…you know, cause of the homophobia thing). No one challenged the status quo until Popeye’s dared to rinse the pickle juice out of our eyes and showed us how to throw some Cajun into the mix.
Popeyes Initial Announcement 8/12
Chicken. Brioche. Pickles. New. Sandwich. Popeyes. Nationwide. So. Good. Forgot. How. Speak. In. Complete. Sandwiches. I mean, sentences. pic.twitter.com/14kXBv4jJw
It was at that moment, the dam broke, and any fast food chain who felt they had a say in the matter, did—which is why the Internet stays undefeated. From petty clapbacks to side-eyed comments, the “Chicken Sandwich Wars” between the nation’s top fast food chains had the internet at a standstill, with everyone and their mama trying to get their opinions in.
While the exchange between Popeyes and Chick-Fil-A was mild at best, Wendy’s wasn’t afraid to get into it, tweeting: “Y’all out here fighting about which of these fools has the second best chicken sandwich.”
After just fifteen days of long lines, brawls, and countless “Come Back Later” signs, Popeyes just could not keep up with the demand and announced a temporary SOLD OUT sign on their beloved chicken sandwich. Like a bright comet, it came and went, with a brilliant flash that blazed through our timelines. Until it’s return, we wait (or just go back to contaminating tubs of ice cream).