Packaged Food Snacks

Cheez-It Debuts New Online Store And Exclusive Flavor

There’s now a new online shopping destination for Cheez-It fans to bookmark called Cheez-It HQ. Exclusive brand merch and products will be made available there, including Cheez-It Custom Crew Socks, Hoodies, Aprons, Fanny Packs, Can Koozies and more.

To celebrate the debut of Cheez-It HQ, an all-new Cheez-It Extra Toasty Superfan 4-Pack featuring three brand new flavors, will be made available to purchase for a limited time only starting today.

The Cheez-It Extra Toasty Superfan 4-Pack will boast the following exclusive new flavors:

  • New Cheez-It Extra Toasty Extra Cheesy: The signature toasty taste with even more of the Cheez-It cheesy flavor.
  • New Cheez-It Extra Toasty Extra Spicy: A hint of paprika wrapped in a burst of toasty cheese flavor.
  • New Cheez-It Extra Toasty Cheddar Jack: Combines the cheesy, marbled taste of Monterey Jack with the tang of Cheddar Cheese, all with an extra toasty bite.
Packaged Food Sweets

An Entire Box Of Cheez-Its Is Crammed Into The Brand’s Official 100-Year Cake

Photo courtesy of Cheez-It

Cheez-It is celebrating their 100th birthday this year, and went both big and bold when it came to how they’re sharing the festivities with everyone.

They teamed up with celebrity chef Stephanie Izard to create a birthday cake that has an entire box of Cheez-Its crammed inside. The crackers are ground into the flour used to make the cake batter, crumbled into a shortbread that goes in between each cake layer, and dipped in chocolate for a sweet and salty topping.

The actual flavor of the cake draws some inspiration from Garret popcorn mix, with swirls of caramel imbued throughout to balance the strength of the cheesy crackers’ aroma.

Anyone interested in the cake has some limited opportunities to score one, as they’ll be sold on Goldbelly from May 17th – May 20th. Each day, a limited number of Cheez-It Cakes will go on sale at 12 pm EDT, and are available on a first come, first serve basis.

Packaged Food

Cheez-It Launches New Cheesy Loaded Popcorn Snacks

Photo courtesy of the Kellogg Company

Snack aisle popcorn definitely has its convenience. If I’m invested in something on TV, there’s a pretty slim chance I’ll want to wait for my popcorn to finish in the microwave. However, the only caveat is if I’m not making microwave popcorn, my snack bag needs to be pre-loaded with some kind of flavor outside of just plain salt.

Cheez-It has just released a new Loaded Popcorn line that packs just as much, if not more, cheese as its cracker predecessor.

The two flavors released are Cheez-It Loaded Cheddar Popcorn and Cheez-It Loaded White Cheddar Popcorn.

Arguably the best part of any cheese dusted popcorn is the layer of cheese crust that develops on your fingers once you’re halfway through the bag. Delicious.

Cheez-It Loaded Popcorn has been gradually rolling out to store snack aisles nationwide through February. The snack bags will be available for a limited time.

Alcohol Packaged Food

Cheez-It Wine Box Pairs White Cheddar Crackers With Rosé

Photo Courtesy of Cheez-It

Last year, Cheez-It launched a limited-edition Original Cheddar and House Wine Red Wine box that will let you snack on the iconic crackers while pairing it with some box wine. The collaboration sold out in minutes and fans were left eating crackers, and drinking wine in separate containers like veritable chumps.

Those fans need not worry, as the annual pairing is back with a White Cheddar twist.

This year, Cheez-It is launching a White Cheddar & House Wine Rosé box that you can order through Original House Wine. Pairing White Cheddar Cheez-Its (arguably the superior Cheez-It) with House Wine Rosé.

The limited-edition Cheez-It White Cheddar & House Wine Rosé will be available online for $29.99 at, starting at 2 p.m. EST on July 23 and will be available while supplies last.


Make SpaghettiOs Cupcakes with Velveeta Frosting and Goldfish Sprinkles

During a chat with one of my fabulous coworkers the other day, SpaghettiOs were mentioned, and I thought, “I LOVED SpaghettiOs. And you know what else I love… cake.” Yup, my mind always goes to cake. I’ve made a tomato soup cake before, so I figured I could easily use a can of SpaghettiOs instead. As for the frosting, I used a basic Cream Cheese Frosting recipe from the Cake Mix Doctor and used Velveeta instead of cream cheese, and man, was it on point.

Spaghetti-O Cupcakes with Velveeta Frosting

SpaghettiOs Cupcakes with Velveeta Frosting  & Goldfish Sprinkles



  • 1 box yellow cake mix
  • Corresponding eggs, water, and oil
  • 1 can SpaghettiOs
  • 3T flour


  1. Preheat the oven and ready your cupcake tin with liners.
  2. Add the eggs, water, and oil called for on the back of the box, as well as the SpaghettiOs and flour, and blend on low for 30 seconds. Scrape side of bowl and beat on medium for 2 minutes until thick and smooth.
  3. Pour into cupcake liners (about 3 generous tablespoons or a scant ¼ cup in each should get you 24 cupcakes), and bake until they spring back when lightly touched, about 17 to 22 minutes.

There was significantly less liquid in the SpaghettiOs than I anticipated, so I dropped the idea of using a tomato soup cake recipe (in which a lot of the liquid is in the soup) and just used the amount of oil and water called for on the box. Then, I decided to add a bit more flour to the cake mix to give it a bit of support.

Adapted from the Cake Mix Doctor


  • 8oz. Velveeta, room temp
  • 1/2c butter, softened
  • 3 3/4c powdered sugar, sifted
  • 1t vanilla
  • Handful of Goldfish


  1. With electric mixer, cream Velveeta and butter on low until combined.
  2. Slowly add powdered sugar, blending on low until incorporated. Add vanilla and then cream frosting on medium for 1 minute (until fluffy).
  3. Pipe or spread the frosting onto your cooled SpaghettiOs cupcakes.
  4. Crush up some Goldfish, sprinkle over cupcakes and take a chance!

Note: I think Cheez-Its probably would have been better, but I went with what I had on hand.

While you probably couldn’t guess the flavor of the cupcakes, there is definitely something going on in there. The SpaghettiOs remained intact and visible and were a mix of chewy and slightly crunchy. But the frosting, OH, the frosting — it was REALLY good. I was surprised with how well it turned out, both in the texture and the flavor. If you aren’t feeling these cupcakes as a concept (although I can’t imagine why you wouldn’t) and want to start off slow, start with the frosting and thank me later.

Packaged Food

Cheez-It Weaponry — Woman Hospitalized After Being Attacked With Cheese Crackers

Happy Monday, here’s the story of how a wife was hospitalized after her husband attacked her with Cheez-Its.

We’ve all been there. Your spouse/significant other ditches you on Earth Day for some lame concert – leaving you home alone with the baby and the dog. Then your favorite sports team loses. By the largest margin in sports history.

And when that person comes back with a big grin on their face after you’ve been put through hell, you try to stop yourself from grabbing that emergency Cheez-It box duct taped under the dinner table. But you just can’t stop yourself. Don’t worry, apparently you’re not the only one using Cheez-It crackers as ninja stars.

Palm Bay, Florida resident Andy Gatz (really, a last name like that and you didn’t use a gun?) confronted his wife about the concert and sent a cracker straight into her right eye, sending her to the hospital.

First of all, if that’s what he meant to do – congratulations on being one of the top cracker-throwers of all time. Although, I would like to know the distance of the throw first before considering admittance to the cracker hall of fame. Secondly, I wonder if Gatz meant to throw Cheez-Its, or if the box was the object right next to him when his top blew off. Whatever the case maybe, stay tuned for the follow up story that hopefully is titled: Divorced Cheez-It Thrower Charged With Assault and Battery.

(Thx HuffPo)



Cheez-It Spicy Chicken Tenders, So Easy an NFL Running Back Can Do It

Cheez-It Spicy Chicken Tenders Super Bowl Football

You don’t need anything fancy to satisfy Football-lovers during this Superbowl Season…especially when you have this recipe for Cheez-It smothered and breaded spicy chicken tenders.

And apparently it’s endorsed by LaDainian Tomlinson, running back for the NON playoff bound New York Jets this season (ouch?). I guess that helps? Since the truth of the matter is, you’ll be hard pressed to find a running back who doesn’t love Cheez-Its and chicken tenders, so putting them together must be magical.

To the dude that claims that he can only make a bowl of cereal, this recipe is for you. It combines a whopping 3 ingredients and 5 whole steps. It’s not going to get much easier. Trust me.

Preparation Time: 15 Mins.
Total Time to Serve: 1 Hour
Servings: 5


  • 1 pound chicken tenders
  • 3/4 cup buffalo chicken wing sauce
  • 2 cups Sunshine® Cheez-It® Hot & Spicy crackers


  1. Place chicken tenders in large plastic, zip-tip bag. Pour in buffalo chicken wing sauce. Refrigerate at least 30 minutes.
  2. Spray large baking sheet with cooking spray. Set aside.
  3. Preheat oven to 375ºF.
  4. Place crushed crackers on large plate.  Remove each chicken tender from marinade and roll in crackers to coat.  Place on prepared baking sheet.  Repeat with remaining tenders.  Discard any remaining marinade.
  5. Place prepared chicken in preheated oven.  Bake 15-20 minutes or until thermometer reaches 165ºF.  Serve hot.



Chocolate Covered Cheez-It Crackers

More chocolate covered goodness by our friend own Becky. This time, she’s taken Cheez-It crackers, melted white and milk chocolate bark over them and set them to chill in the fridge. Sounds like another erroneous winner in my book!