Having the cheesiest drip can be a good thing when you’re rocking the newest capsule collection from Bad Bunny, Cheetos, and adidas.
As part of the second phase of Cheetos’ and Bad Bunny’s Deja tu Huella campaign which was started in 2020, they’ve introduced an exclusive fashion collaboration with adidas and the Deja tu Huella Estudiante Fund, a contest that will give $500,000 in total prizing to students in the U.S. and Puerto Rico.
Deja tu Huella, which translates to “leave your mark,” is a campaign that celebrates the impact that Hispanic culture has contributed to society.
“It’s an honor to give back to the Hispanic community that has done so much for me,” said Bad Bunny. “Between music and fashion, there are so many ways to leave your mark on culture, and I want to encourage everyone to follow whatever path inspires them. That’s what the Deja tu Huella program is all about.”
The Bad Bunny x Cheetos x adidas merch collection consists of two soccer-inspired kits and an all-over Chester Cheetah print track suit.
For a chance to get this exclusive gear early, pay attention to the following deets:
- Starting today, fans in the U.S. and Puerto Rico can head to www.CheetleiD.com to use Cheetle iD, a first-of-its-kind Cheetos x adidas e-commerce experience designed to get the merch into the hands of Cheetos’ biggest fans first.
- There, Chester will use Cheetle iD technology to detect whether fans have Cheetle® on their fingertips.
- The first 100 people who pass the Cheetle iD detector will have direct access to purchase items from the collection before the rest of the public.
- Not part of the first 100 fans to use Cheetle iD? No problem. All fans who didn’t get early access can sign up at www.CheetleiD.com to enter for a chance to purchase the merch on August 6 via the NTWRK app.