Packaged Food

Cheerios Permanently Adds Chocolate Peanut Butter Flavor To Cereal Lineup

Gearing up for the upcoming OOZEFEST 3, we’re trying to eat as healthy as we can before we partake in the indulgence that one can only find at an all-cheese festival. That means a slightly more balanced breakfast than usual, and less candy to start the day.

Luckily, there’s something a little more nourishing than a handful of chocolates to kick off your morning. Cheerios announced a new Chocolate Peanut Butter flavor as the latest edition to their breakfast cereal family.

A combination of real cocoa and real peanut butter, the cereal features dual-colored O’s. Like all Cheerios varieties, the Chocolate Peanut Butter is made with whole grain oats.

Hopefully, it’ll taste like a peanut butter cup. If we had any weakness to chocolates candies, it’s a solid peanut butter cup.

You can find the new breakfast cereal at participating major retailers nationwide beginning late October 2017 as a permanent addition to the cereal brand’s lineup. They’ll be available in 12.3-oz and 18.8-oz boxes.

Health News Packaged Food What's New

Cheerios Introduces New Pumpkin Spice Flavor


Cheerios is getting into the spirit of Fall with a new Pumpkin Spice flavor.

Because nothing pairs better with your morning Pumpkin Spice Latte than more pumpkin spice, General Mills released a new Cheerio variation that will be available for those who just can’t get enough pumpkin spice in their diets.

The gluten-free cereal is made from pumpkin puree and a blend of cinnamon, nutmeg, and clove.


Fellow Foodbeast Molly, an avid fan of Cheerios, had this to say:

It’s not overly pumpkiny.

Customers can find the new cereal in stores mid-August for a limited time. They’ll be available in a 12-oz box for $2.50 or a 21-oz box for $3.99 at participating grocery retailers.

Packaged Food

General Mills Issues MASSIVE Honey Nut Cheerios Recall For Allergy Risk


Anyone sitting down to a bowl of Honey Nut Cheerios may want to take a second look at their breakfast. General Mills announced a voluntary recall of several Honey Nut Cheerios products that may contain wheat that could harm those with allergies and other wheat-related health problems.

Because wheat is an undeclared allergen in this case, the recall is classified as a Class 1. This means that the products in question have the potential to cause serious health problems or even death.

According to Jim Murphy, president of the Big G cereal division, a human error was responsible for introducing wheat flour into the gluten-free oat flour at the Lodi, CA., factory.

General Mills stresses that consumers with wheat allergies, celiac disease or gluten intolerance definitely should not consume the products with the following BETTER IF USED BY code dates:


Patrons with these products can hit up General Mills for a full refund. Since the discovery, the company has run extensive tests on all its flours and have implemented new protocols to make sure something like this doesn’t happen again.

About 1.8 million boxes are being recalled.

Good to see they’re being proactive about this and getting the word out, though some consumer comments on the blog say some have been feeling sick already.

Packaged Food

Cheerios to Target Even More Silly Grown-Ups with New Cheerios Protein


In today’s edition of dated brands fighting to remain commercially relevant, Cheerios hopes to recapture the growing health-conscious adult market with two new protein-boosted cereals.

Available in Cheerios Protein Oats & Honey and Cheerios Protein Cinnamon Almond, new Cheetos Protein combine Cheerio O’s with oat granola and honey and almond granola and cinnamon, respectively. Each also contains 11 grams of protein before milk, or 7 grams more than regular Cheerios.

“Parents are looking for breakfast options that not only provide long-lasting energy, but also something their entire family will enjoy at times that are right for them,” said Cheerios senior marketing manager Matt McQuinn in a press release.

Of course, the Wall Street Journal notes that most meat-eating Americans eat more than the daily recommended amount of protein anyhow, but hey, if you can get the horse to drink.


Cheerios-Crusted Grilled Cheese Sandwich


Recipe: Serious Eats


Cereal Art Recreates the Pyramids and Other Breathtaking Landscapes


In a series of mesmerizing photos, artist Ernie Button visualizes our favorite breakfast cereals in the form of dreamy landscapes. His Cerealism project captures the Egyptian horizon in the form of Cheerios “Cheeramids,” bales of Shredded Wheat underneath a cloudy blue sky and a lovely clover patch of Lucky Charms. Each photograph invites the viewer to observe the nuanced textures and colors of each cereal brand, taking national commodities and turning them into soft, serene images evoking wanderlust.

“When I started I really didn’t know that I would have so much fertile ground to explore,” Button told Wired. While his backdrops were often inspired by the Arizona desert surrounding him, he allowed the shape of the different cereals to guide him, hence the undersea escape (among others) below.

via wired



“Mini Elf Donuts” Should Be the Next Cheerios Flavor

What type of donuts do elves eat? Mini donuts, of course. Actually, they’re Cheerios dipped in powdered sugar, chocolate, and cinnamon sugar. The entire creative was executed fashionably by the talented people over at Passion-for-Parties, inspired by an idea first put together by the Ashburn, Virginia-based JP Creatibles.

Love the box they ended up using for the finished product. I wonder if it use to house tooth picks…or an elf-order of eclairs? Man, my sweet tooth is aching just thinking about all this.


Packaged Food

Cheerios Releasing Peanut Butter & Dulce de Leche Flavors in 2012

Starting January of 2012, Cheerios will bringing two new flavors to their portfolio: Delce de Leche Cheerios and Multi Grain Cheerios Peanut Butter. The Peanut Butter variety boasts 110 calories per serving, 5 whole grains and the use of real peanut butter. The Dulce de Leche Cheerios is a lightly sweetened caramel flavored cereal at only 100 calories per serving.

These two additions to the Cheerios family bring the total number of flavors to lucky number thirteen. Guess it’s time to start stalking up on milk for the new year.

[Thx ImpulsiveBuy]