We were pretty stoked when Taco Bell announced they were opening a fast-casual concept in our neighborhood. While U.S. Taco Co. and Urban Taproom had a fairly decent opening, it failed to garner much foot traffic at its Huntington Beach, CA, location. NRN reports that the place is now closing down.
The restaurant, developed by Taco Bell parent Yum Brands Inc., was open for a little more than a year before having to close its doors. Aside from poor sales, the restaurant also faced challenges obtaining a permanent alcohol permit.
One of the notable menu items featured at U.S. Taco Co was the Winner Winner Chicken Dinner, a taco with fried chicken and a spicy gravy.
Brian Niccol, Taco Bell CEO, still has faith. Niccol says that the company may try the same concept again, albeit in a different location.
Photos by Dominique Zamora