Feel Good Packaged Food

A Campbell’s-Funded Startup Donates Their Product To Food Banks For Every Serving Sold

When Campbell’s employees Megan Shea and Chip Heim pitched the idea for The Soulfull Project to the soup giant, their main mission was to help people make an easily tangible impact on their local community. Over 300,000 servings later, this Certified B Corporation, through funding from Campbell’s, is well on its way to making that happen nationwide.

soulfull project

Photo: Peter Pham//Foodbeast

Shea, Heim, and several other employees left Campbell’s to start the corporation in August 2016, and it has since grown tremendously. Soulfull now partners with roughly 200 food banks across the country to help bring nutritious breakfasts to their consumers as well as the food insecure in their communities.

At its root, the giving power of The Soulfull Project is a simple concept. You buy one serving of the startup’s hot cereal, they donate a serving of it to a local food bank in your region. Meticulous time and thought has been put into every aspect of the business, especially its charitable power. For Shea, the tangibility of that value needed to be something that even a child could relate to.

“Fundraisers where you add a dollar to your grocery bill or meal are great, you don’t really know where the money is going and what it’s doing and it’s hard to explain that to a child,” she told Foodbeast. Conversely, by purchasing servings of the cereal to local food banks, you’re feeding and assisting those close to you. 

Speaking of those food banks, The Soulfull Project has worked closely with them from the start. It’s helped the company ensure that they help address the needs of the food insecure as well as those providing nutrition to them.

soulfull project

Photo: Peter Pham//Foodbeast

“Breakfast is a big need for food banks,” Heim said, while also mentioning that Soulfull worked with their first food bank partner, Food Bank of South Jersey, to develop the four-grain blend for their cereal and ensuring that it met the needs of those they assist. Ingredients like red quinoa, chia, almonds, and blueberries are packed into the breakfast, adding vitamins, antioxidants, and other essential micronutrients. According to Chip, the food donated to food banks aren’t always the healthiest options, so having a product like theirs readily available for donation is a step in the right direction.

The cereals also fit into the model of a food bank well because they are relatively low cost and shelf stable. The single-serve and multi-serve packages are good for anywhere from 9-12 months, depending on the flavor. A single serving bowl carries a suggested retail price (SRP) of $2.79, while the SRP for the multi-serve bags is $5.99. (Six packs of the product on Amazon are $23 each.) Considering that’s basically the price of double what you receive (the rest going to the food bank), it’s not a bad cost for a product loaded with specialty grains and healthier ingredients.

The Soulfull team hopes to sell (and consequently, donate) 1 million meals by 2019. They’ve already accrued 313,844 servings and delivered 106,000, so they’ve made some hefty progress in getting their target sales/donations amounts.

For the Soulfull Project team, though, selling their product is just part of the solution. As they work with food banks, they also volunteer and encourage others to do the same. “Once you start giving, it becomes a lot easier to do it regularly until you feel like you impact someone who needs help,” Shea told Foodbeast. She recommended the Feeding America site for those looking for local food banks to volunteer at, although her website also has a list of centers they partner with across the country.

Those who feel that they don’t even have time to volunteer, though, can utilize Soulfull’s system to enjoy a fast and wholesome breakfast while knowing that they gave someone the same meal.

News Packaged Food Products What's New

Campbell’s New Organic, Non-GMO Soups Are The Latest Big Label Addition To Healthy Eating Choices


Photo: Souplicity

Campbell’s is officially joining the fresh soups trend — and in a big way.

C-fresh, a division within Campbell’s Soup Company, is launching Souplicity – a new line of refrigerated soups that are USDA Certified Organic, GMO-free, and preservative free – huge for a company well-known for selling a lot of additive-laden soups.

To ensure quality and to hold a longer shelf life, the soups go through high-pressure processing – a method that kills bacteria without the addition of any chemical preservatives, ensuring that the high quality of the soups remains intact.

Souplicity is available in four flavors – Roasted Red Pepper Tomato Gouda, Carrot Curry Ginger, Broccoli Parmesan Lemon, and Corn Poblano Lime.

These premium soups are Campbell’s foray into an already-growing trend of refrigerated soup. They’ve jumped to the front line of this soup trend by making sure their soups hit the marks for clean-label.

Refrigerated soups have been a rapidly growing part of retail market products recently, with the market value up to as much as $200 million in this past year.

The fact that Campbell’s has dedicated a product line to not just the growing trend of refrigerated soups, but also to non-GMO and preservative free, makes us excited. It puts Campbell’s in line with other big companies that are aiming to remove preservatives, GMOs, and additives from their products, such as McDonald’s and Panera Bread. Campbell’s adds another big voice to the call to remove these ingredients from food products — one that we can totally get behind.

The soups are currently available in Earth Fare stores, located across the Eastern and Southern United States. While there’s no date yet for a wider spread release, we’re happy to see this innovative line of clean label, non-GMO soups coming from a massive food industry player.

Features Hit-Or-Miss Humor Products

My Soup Date With Rams Running Back Todd Gurley [WATCH]

TIL that Todd Gurley loves pork chops. Like, a lot.

Being an enormous athlete in both size and notoriety requires a strictly adhered to schedule: wake up, eat, work out, eat, press conference, eat, work out again, eat, sign some memorabilia, shoot a commercial, eat, sleep, rinse, wash, repeat. It’s no different for Todd Gurley.


One is an athlete, one is sucking his gut in for the picture. Can you tell which is which?

On the outside is a huge, lumbering man with biceps as thick and round as a Ming Dynasty vase and a back as wide as one of those tables in boardroom meetings where the CEO asks Johnson to update everyone on the quarterly earnings report. Suffice it to say, Todd is at the peak of human physical conditioning.

Campbell's Chunky Soup Todd Gurley Press Day

So, how does one get to be so large? Two words… pork chops.

Drafted 10th overall by the (then) St. Louis Rams in the 2015 NFL Draft, Gurley continues to be a dominant force in the NFL, remaining as one of the last true workhorse backs. The stud athlete also has his fair share of endorsements, the most notable one being Campbell’s Soup.

Fantasy Football has become a staple in nearly every home nowadays, but Campbell’s wanted to give the players in the NFL a chance to see what it’s like on the other side. Enter the Everyman All-Star League! Finally, players get to gather around and draft regular dudes like me and you for their own fantasy draft. Outside of the obviously funny premise for the campaign, the Everyman All-Star League also features a way to win tickets to the next Superbowl. Who wouldn’t love that?

I recently got to sit down with the superstar running back during an interview hosted by Campbell’s and picked his brain about his favorite foods, what he can cook, and what his mama was feeding him to make him that big, all while enjoying a bowl of Campbell’s Chicken Noodle Soup, because why the hell not? If I ever say no to free soup, go ahead and shoot me. On top of that, I learned that pork chops are maybe the only thing he eats. Seriously, dude LOVES his pork chops.

Check out my interview with Todd Gurley below to learn more about his thoughts on Harambe, the Seattle Seahawks, and who he would draft first overall in the Everyman All-Star League!


This Is How Chicken Noodle Soup Is Enjoyed Around The World

More than a few cultures share a similar belief in the healing properties found in chicken noodle soup. Scientists are often at a loss for words when it comes to figuring exactly why this special soup works so well for the common cold—it just does! The warm savory broth, tender chicken meat, cooked pasta and veggies all somehow miraculously work together to cure runny noses, scratchy throats, and other sickly symptoms. It’s no wonder that unique chicken noodle soups can be found all over the world! Here are a few you should remember next time you think you’re getting the sniffles:

American (Chicken Noodle Soup)


First and foremost, it is important to distinguish chicken soup from chicken noodle soup. The ancient Greeks have been credited with the invention of plain chicken soup, having used its broth as a go-to remedy for illness. American Chicken Noodle Soup, on the other hand, was more or less created in the ‘40s by Campbell’s, everyone’s favorite or second-favorite canned soup brand.

The classic Campbell’s recipe for C.N.S. contains chicken broth and meat, and spaghetti-like noodles. However, many Americans implement their own personal style when making the soup from scratch, adding hearty vegetables like carrots, celery, and potatoes, as well as various spices to taste. When it comes to pasta, thick or twisty egg noodles might be preferred by some, while others might substitute them completely with rice or dumplings!

Filipino (Arroz Caldo)


Photo Credit: flippinyank

Arroz caldo—the Filipino Chicken Soup for the Soul! It’s also known as “congee,” “conjee,” and “lugaw” in Tagalog, meaning rice broth or porridge. This type of chicken soup is actually quite common throughout Asia but the style will vary regionally, especially in China.

Sometimes seasoned with safflower and pepper instead of traditional ginger and scallions, Filipino arroz caldo does have a bit of Spanish influence, perhaps a result of Spanish rule in the Phillipines in the 17th and 18th centuries. The soup contains rice, onions and oil, garlic, ginger, chicken, and fish sauce, that when blended together will create a pleasantly rich aroma. Top it off with scallion, more crispy garlic, and maybe some egg and lime.

Jewish (Matzo Ball Soup)


Photo Credit: Selena N. B. H.

Goldene yoich with knaidlach, aka Matzo Ball Soup or Chicken soup with matzo balls, is a classic and delicious Jewish chicken soup often served at Passover. At a traditional Jewish Seder, matzo represents the unleavened bread the Jews ate while fleeing Egypt; it is still eaten today at Passover out of respect for these ancestors and their trials.

This “Jewish penicillin” possesses an undisputable reputation for its strangely effective healing powers. The magic’s definitely in the matzah—these chicken dumplings are tenderly handmade using eggs, water, oil, kosher chicken stock, almond meal, and of course matzo meal. Depending on the skill of the matzah-maker, the finished balls will either be classified as a “floater or sinker” based on their density.

Vietnamese (Pho)

chicken pho

Photo Credit: Anonymous Cow

While American Chicken Noodle Soup is more soup than noodle, this traditional Vietnamese dish is actually considered more noodle than soup. Though the origination of pho is somewhat of a mystery due to a lack of documentation, it’s expected to have made its debut in northern Vietnam during the late 19th century, around the beginning of the French-Vietnamese colonization.

Your average bowl of pho will contain banh pho noodles, chicken or beef, onions, ginger, and broth to which the previously mentioned ingredients plus spices have been simmering in for hours. When everything’s ready to be assembled, the bowl is finished off with a garnishing of basil, bean sprouts, scallions, cilantro, and fish and hot sauces. Keep in mind that though there are many Vietnamese dishes that may appear similar to pho, true pho has to have beef or chicken in addition to the pho noodles. Don’t go calling non-pho dishes “pho!” Pho real!

Packaged Food

Here’s The Campbell’s Soup Pro Gay Ad That Made Homophobes Lose Their Shit

Human beings are alive today because we are at the peak of our evolutionary prowess. We continue to adapt through versatility, which has led to us becoming the strongest and (by far) smartest creatures to walk this big blue ball we call Earth. When something changes, we don’t try and change it back. We learn to live with it, and eventually, we learn to embrace it as an integral part of our colorful, wacky and eccentric American culture (freeing slaves, women’s rights, gay marriage, etc.).

That being said, we still have a few culturally underdeveloped members of our society trying to reign in on our rights as free Americans, particularly our rights to love whoever we want. This hate-fueled charge is led by the less-than-delightful folks over at the American Family Association and One Million Moms.

Campbell’s Soup recently released an advertisement for their new Star Wars noodles depicting a father spoon-feeding his son while saying, “Cooper, I am your father!”

At that point, another man comes into the frame and says “No, no, no…I am your father!” What makes this commercial special is that it is a real family, with two happily married men and their son.

While the commercial is charming and heartwarming to many progressive Americans, the men and women at the AFA and OMM have taken it upon themselves to try and bring the ad down. They’re doing this by encouraging their followers to contact (or rather, harass) Campbell’s Soup and to stop purchasing their products.

Well those people can take a seat on an 18.8 oz. can of Campbell’s Chunky Beer-N-Cheese with Beef and Bacon, and twist.

On the AFA’s Facebook page, they posted the commercial with a scathing and logically flawed caption to go with it. One part I found to be particularly hypocritical and contradictory was when they claimed that “Campbell’s Soup is glorifying this unnatural marriage. One Million Moms believes family is based on love, but this does not justify normalizing sin.” Love is subjective by nature, and to put “right” and “wrong” labels on it simply isn’t fair. I guess one man’s love is another man’s sin.

If you believe that what the AFA and OMM are saying is wrong, here is what I urge you to do:

Go to the nearest grocery store, purchase a case of Campbell’s Soup, take it to the nearest church that supports these two organizations, then donate it to them so they can use it to feed the hungry. If the church is given these cans of soup, will they accept them and use them to feed the homeless despite knowing that Campbell’s supports equal love? Or will they reject the offer and forsake the people they could help in order to further their own inflexible stance?

Personally, if it’s not already clearly evident, I think what Campbell’s did was mmm mmm good!

Author’s Note: If anyone decides to perform this test, feel free to contact me and let me know about your experience and how they responded.

Photo Credit: Mirror

Packaged Food

Campbell’s Is Excited For Star Wars Too, Makes Limited Edition SpaghettiOs


Campbell’s is unveiling an exclusive line of Star Wars soups and SpaghettiOs. With Star Wars: The Force Awakens coming to theaters this December.

The pastas are intricately cut into a variety of Star Wars-themed shapes. These include popular characters like Darth Vader, Yoda, R2D2 and even a Stormtrooper.

Featuring a “clean” ingredient list, the cans of soup and SpaghettiOs all feature custom Star Wars label.

Available in August, each soup can will cost about $1.79 and SpaghettiOs for $1.09. The Star Wars cans will be available at grocery retailers nationwide, however, Target will feature three exclusive cans of collectable SpaghettiOs.

There has been an awakening… #StarWars #TheForceAwakens

A video posted by Star Wars (@starwars) on


After Twenty Years Chicken Soup for the Soul Chicken Noodle Soup Finally Exists

chicken soup for the soul

Remember those Chicken Soup for the Soul books your mom and grandma used to read? Well, apparently serving up warm fuzzy feelings wasn’t good enough so they’ve decided to actually feed you with real food.

Finally monopolizing on a brand they’ve built over the last twenty years, the new Chicken Soup for the Soul Chicken Noodle Soup is “inspired by your stories about food and feelings”. We’re guessing this means the saltiness of the soup comes from real tears. Besides soups, Chicken Soup for the Soul is also releasing a line of broths, gravies, barbecue sauces, pasta sauces, soup toppers, and meal builder sauces. Oh, they’ve also licensed their brand for pet foods because pets need some soul lovin’ too.

Though Chicken Soup for the Soul is branching out into the food world they have no plans to stop producing their bestselling books because like the box says, they’re “always there for you”.

H/T + PicThx Consumerist

Packaged Food

Cheeseburger-Flavored SpaghettiOs Sound Like The Ultimate Munchies Cure


There are certain foods you’ll only eat if you’re a child or high. New CheeseburgerOs from Campbell just happens to be both.

Growing up, we always begged for the original SpaghettiOs because of the cool skateboarding pasta on the label and because for some reason, we actually kind of liked that weird aluminum flavor. But for anyone past the age of 10, there hasn’t really been much reason to go back to those canned pasta days until now.

Perfect for nights when you’re craving both cheeseburgers and spaghetti but don’t have the willpower to make either, the new CheeseburgerOs are the first new flavor for SpaghettiOs in over twenty years (past renditions have included PizzOs and CheesOs). They also feature an estimated 750 pieces per 15-ounce can, all swimming around in a cheeseburger-flavored meat sauce which – we hope – also tastes excellent when spread on top of an actual burger.


Plus, it’s cheap, easy and fast, and when you’re wandering around the grocery store after 2 a.m., can you really ask for anything else?