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Ben & Jerry’s New Flavor Combats Social Injustice


Photos courtesy of  Ben & Jerry’s

While famous for their delicious ice cream, Ben & Jerry’s has long been involved in social and environmental justice. Their latest campaign finds them partnering with Advancement Project National Office on a new campaign called “Justice ReMix’d.” Justice ReMix’d is a new flavor concoction described as cinnamon and chocolate ice cream with chunks of cinnamon bun dough and spicy fudge brownie. It was created to help spotlight structural racism in a broken criminal legal system. To spearhead the campaign, Ben & Jerry’s tapped actor Jessie Williams, of Grey’s Anatomy fame, to help announce the new ice cream flavor.  Aside from acting, Jessie Williams is a prominent voice on the social activism front and is a member of Advancement Project National Office. 

Advancement Project National Office is a multi-racial civil rights organization that has been involved in community work for over a decade. Recently, criminal justice reform has become a hot topic thanks to a handful of documentaries like Ava Duvernay’s “The 13th,” sparking conversation amongst mainstream culture. While tackling social injustice is an up-hill fight, the Justice ReMix’d campaign presents a fun way to connect over a complex subject. Ben & Jerry’s Co-Founder Ben Cohen had this to say:

“Our approach to creating social change is to raise up the work non-profits are doing on the ground. We bring every resource we have to support them — our business voice, our connection with fans, our Scoop Shop community and of course, ice cream. Somehow, it’s easier to talk about difficult issues over a scoop or two.”  

Judith Browne Dianis, Advancement Project National Office’s Executive Director added, “Our country needs to invest in services that build up communities rather than those that tear them down. That means ending a wealth-based pre-trial detention system that locks people up because they are poor, black or brown. It means dismantling the school-to-prison pipeline, divesting from criminalizing students and investing in the creation of high-quality education and services. It’s time to reimagine safety and justice.” 

Justice ReMix’d can be found at grocery stores and Ben & Jerry Scoop Shops nationwide with a portion of the proceeds going towards Advancement Project National Office to support their Free & Safe campaignIn addition to tasty ice cream, Ben & Jerry’s will be sending its Scoop Truck around several states to start conversations, activate members of the community, and give away ice cream. Everyone enjoys ice cream, but now you can enjoy it and show your support for criminal justice reform by purchasing Justice ReMix’d at your local grocery store.

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Products

This Simple Gadget Will Make Salads In 60 Seconds

Salads, arguably a healthier alternative to a fried egg between two Pop-Tarts, can be pretty cumbersome to make. You have to individually wash every component of the dish, cut them up, and toss them together before you can throughly enjoy your greens.

A revolutionary new item on Kickstarter discovered a way to make an entire salad in about a minute. The 60 Second Salad Maker is a kitchen gadget that lets you wash, drain, slice, and toss your salad all at once.

Made with BPA-free cutting board material, the salad maker is specially designed with slits you can run a knife through to dice you veggies up. You can then rotate the chamber and continue dicing. Once all your greens and veggies are cut up, give it a shake and serve your salad.

The campaign was met with overwhelming response, garnering more than $170,000 in funding of a simple $5,000 goal at the time of this article’s publication. To get one of the salad makers a $14 minimum pledge is required.

We’d definitely eat more salads if we had one of these. And maybe cut back on the Pop-Tart egg sandwiches a bit, too.

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Products

This New Knife Will Change the Way You Spread Butter Forever

Perhaps the greatest thing about innovation is that anything can be changed or added upon, no matter how insanely simple it is.

That may be the thought behind a new and wildly popular Kickstarter campaign called “The Stupendous Splendiferous ButterUp” by self-described Australian butter enthusiasts DM Initiatives which is innovating the the way we spread butter with a new knife that simply makes it more spreadable.

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It’s a widely known fact that butter is easier spread, no matter how hard, when it is grated or shredded. Many contraptions that solve this problem are either bulky, expensive, or both. The ButterUp is the simplest answer to not destroying your bread by spreading cold butter on it, and at the price of a $12 AUD pledge ($11.18 US), it may be the cheapest too.

spread-butter

With only seven days to go on their campaign, the ButterUp has raised $265,330 AUD from their initial of $38,000 goal.

From potato saladnon-jingly key chains, to a stain resistant t-shirt, these ideas just prove that the simplest of products are often the most successful. What’s your next simple idea?

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Hit-Or-Miss

French Supermarket Sells Ugly Fail Vegetables to Combat Food Waste

ugly-fruits-veggies

As anyone who’s ever claimed to love artisan foods can attest to, “ugly” doesn’t necessarily mean “bad.” From sloppy carne asada fries to frill-free cups of coffee, sometimes the best foods aren’t exactly the most #foodporn worthy. Just take it from French supermarket chain Intermarché.

In Europe, a reported 300 million tons of ugly fruits and vegetables get tossed by distributors each year. So in honor of the EU’s designating 2014 as the European Year Against Food Waste, Intermarché launched a clever print, radio, and video campaign to sell these fail pieces of produce in stores.

Starring a Grotesque Apple, Disfigured Eggplant, Ridiculous Potato, Failed Lemon and more, the Inglorious campaign asked growers for their deformed harvest and sold them for 30% cheaper than their more airbrushed brethren. To convince shoppers the ugly produce tasted just as good, Intermarché even offered soups and juices made exclusively from the misshapen goods, which resulted in 1.2 tons average sale per store in the first two days, says the promotional video, below:

Moral of the story? Never judge a tuber by its growths.

H/T + PicThx Design Taxi

Categories
Hit-Or-Miss

Capri Sun’s New ‘Clear Bottom’ Pouches Help You Spot Mold Before You Drink

caprisun

Capri Sun, the everykid’s go-to spirit in the metallic blue pouch, also happens to be free of artificial colors, flavors, and preservatives. And while this would normally be a good thing, it also means the drink is notoriously susceptible to mold. Thanks to a nifty new packaging update, however, both kids and parents will be able to see the contents of the space-age juice bags before they come anywhere near their or their children’s precious mouths.

Beginning this month, Capri Sun is introducing a new clear-bottomed juice pack, along with a new tagline that lets folks know they can “See the goodness before it’s gulped.” According to Ad Age, the update came after about a year of development and plenty of concern from parents on social media over the safety of their children’s juice drinks.

“The level to which things are accentuated in social media, it really changed the way we wanted to engage with moms,” Greg Guidotti, a senior director at Kraft Foods, told Ad Age, “We’ve spent a lot of time speaking to the consumer-response groups. We want to offer empathy and offer it with transparency.”

Of course the mold, which develops from the normal process of fermentation due to Capri Sun’s preservative-free formula, is said to present little to no health risks if consumed. Still, better safe (and not totally grossed out) than sorry.

Picthx Capri Sun

Categories
Fast Food

Oversized McDonald’s in Peru Lets You Relive Your Fondest Childhood Memories

mcdonalds

Remember the good old days, when we were too small to talk or buy anything so instead we’d point and sooner or later, those things would just magically appear in our hands?

A McDonald’s in Peru remembers. In an effort to help adults see the world through a child’s eyes, the Lima-based location hired local advertising agency Fahrenheit DDB to install too-tall ordering counters, forcing guests to look up and point out their orders. Workers also handed out colored balloons to giggling customers, who, sadly, still had to pay for their food like grown-ups.

Now if only they could make an adult-sized Play Place . . .

Picthx Design Taxi

Categories
Fast Food

Here’s Nick Lachey Singing a Love Song to Wendy’s New Pretzel Bacon Cheeseburger, For Reasons

nicklachey

As far as ‘90s boy band heartthrobs are concerned, Nick Lachey wasn’t high up on the adolescent food chain. I vaguely remember him being married to Jessica Simpson, but I also couldn’t name any 98 Degrees songs off the top of my head. So is it any wonder Wendy’s pinged Lachey – over, say, Justin Timberlake – to croon over its newest summertime menu offering, the Pretzel Bacon Cheeseburger? Sadly, not really. But does that mean you’ll be any less jealous of a burger once you’re finished reading this post? Sadly, not really.

Wendy’s newest marketing campaign asked customers to tweet about the new burger using the tag “#PretzelLoveSongs”. Their brilliant lyrics (listed below) were then compiled into an ooey-gooey love ballad sung by the 98 Degrees frontman himself.

A short clip of Lachey’s soundcheck from a performance on Monday has made its way around the interwebs, reminding more than enough people why we ever cared about 98 Degrees in the first place.

Check out some of our favorite #PretzelLoveSongs lyrics and the soundcheck video below, and try not to secretly wish you were a burger right now, because swoon.

 

 

 

 

 

 

H/T + Picthx Daily News

Categories
Fast Food

Panda Express Allows Fans to Choose Between Fried or Brown Rice, Except Not Really Because Both Will Remain On Menu Regardless

pandarice

(Update: 7-12-13 — A Panda Express representative reached out and informed us that only the steamed brown and steamed white rice will continue to be offered as menu options, while the fried brown and fried white will remain subject to vote until the campaign ends in August)

Eating at Panda Express is a struggle. On the one hand, there’s those handy 400-calorie-and-under labels guiding your eyes to the healthier “Beef and Broccoli” and “Tofu Eggplant” options. On the other hand, Orange Chicken. So it’s no surprise that when the popular mall food court chain swapped out its classic fried white recipe with a negligibly healthier fried brown rice one, more than a few folks raised their Styrofoam take-out boxes in outrage. Now, Panda is leaving the final decision up to us. Sort of.

According to Brand Eating, starting this week until August 31, Panda Express will be running a campaign asking guests to vote for their favorite rice, either the Classic White Fried or the new Brown Fried. Every purchase for either variety will count as a vote toward it, and the winner will be allowed to stay on the menu in September. The loser will be relegated to that dark corner of the Panda Express “secret menu” Purgatory – which is to say you can still order it, it just won’t get its own nifty name tag.

The illusion of choice – consumerism at its finest, folks.

H/T + PicThx Brand Eating