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Alcohol Drinks

Travis Scott Debuts New Spiked Seltzer

Travis Scott’s track record with successful brand partnerships speaks for itself. Lucrative deals with General Mills, McDonald’s, and Epic Games in the past year have yielded fantastic results, with corporations looking at the Sicko Mode star as the cultural icon to link with if they’re looking take their relevancy and influence with this generation to the moon. Now, Anheuser-Busch has followed suit by partnering with Scott on new spiked seltzer called CACTI.

CACTI is a new entrant in the burgeoning hard seltzer category that uses 100% premium blue agave from Mexico, cold fermented cane sugar, agave syrup, and a hint of lime juice. Available flavors are Lime, Pineapple and Strawberry and will come in 12oz cans sold in a 9 count Variety Pack as well as 16oz and 25oz singles.

This collaboration sounds like another timely win for Scott as the hard seltzer market has been booming with the likes of White Claw putting their stamp on cultural relevancy. And with the creative genius that the rap game Cactus Jack wields with savvy branding and taste, it’s only a matter of time before CACTI makes its way into personal fridges and coolers nationwide.

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Alcohol Celebrity Grub Drinks

IT’S LIT: Travis Scott Hard Seltzer Launching In 2021

Photos courtesy of Anheuser-Busch and Shutterstock.

2020 has been a big year for Travis Scott in the food game. He got a limited-edition meal collab with McDonald’s, and to close out the decade, he’s shooting his shot with alcohol giant Anheuser-Busch on a new hard seltzer.

Photo courtesy of Anheuser-Busch

Called Cacti, this hard seltzer differs from others on the market in that it’s inspired by tequila. As such, the brand is made with Mexican premium blue agave, and contains a whopping 7% ABV. That puts it significantly higher than White Claw (5% ABV) and other competing seltzers in the market in terms of how lit you’ll get.

Travis Scott’s Cacti line is going to launch nationwide in Spring 2021, and the Cactus Jack-inspired beverage will come in three flavors: Lime, Pineapple, and Strawberry. They’ll be available in 12-ounce cans in a 9 count variety pack, as well as 16-ounce and 25-ounce single cans.