Drinks What's New

C4 Announces Skittles-Flavored Energy Drink

Late last year, C4 Energy released a lineup of Starburst flavored energy drinks that was well-received and stood out from the typical in the niche energy drink space. Riding that sweet wave, C4 has now tapped in with Mars Wrigley to debut a Skittles-flavored option.

“With each sip designed to taste like a handful of Skittles candy, fans will be able to ignite their fire as they seek to unlock their full performance, all with zero-sugar, zero-artificial color drink for
uncompromised taste,” said Rajaa Grar, Chief Digital and Marketing Officer at Nutrabolt, parent company of C4 Energy.

The Skittles candy flavors will be sold in 16 oz cans and can be found at and key retailers and gyms across the country.