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Hit-Or-Miss

Budweiser Loyalist Shoots Buddy With 20-Gauge Shotgun Over His Beer Choice

Budshot

Is a Busch worth shooting a long-time friend over? According to one loyal Budweiser drinker, absolutely.

The incident occurred March 7 between Clarence Sturdivant, 64, and Walter Merrick, 66, at the apartment building where the two live. According to the Times-Picayune, the neighbors were having a friendly chat when Sturdivant asked Merrick for a beer.

When the latter returned with a Busch, the two got into a heated argument over which brands they prefer. The argument ended when Sturdivant fired at Merrick with a 20-gauge shotgun. According to Sturdivant, it was Merrick who first pointed a gun at him.

Merrick was treated for puncture wounds in his arm and chest from small shotgun pellets. According to authorities, his injuries were not life-threatening.

Sturdivant claimed self-defense, but he was arrested on unrelated charges.

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Hit-Or-Miss

These Are The 20 Most Popular Beers In America Right Now

Big Beer is a big business in America. Total annual sales stand around $100 billion. Craft Beers, as defined by the Brewer’s Association, are booming, yet still only account for around 15% of the beer sold in America. On a volume basis, craft beer’s share of the market is about half of that, due to its premium pricing. So what’s America drinking? A whole lot of light beer, most of which is made by a handful of monstrous macro brewers. America’s most popular beer is Bud Light – by a couple billion dollars. Yes, Bud Light’s U.S. sales alone would lodge it firmly within the Fortune 500.

top-20-beers-america-infographic

Written by VinePair‘s Joshua Malin

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Hit-Or-Miss

Beck’s Tries for a Newer, Sleeker Look with Sapphire Beer

And, no, it’s not blue. Bummer, right? That would have been the selling point for me.

The selling points for normal people, though, are a little more practical. The golden pilsner-style beer, brewed by Beck’s, the number one German beer brand in the world, is made with the German-grown Saphir hops, giving it a distinctively smooth flavor. If you’re into that sort of thing. Tastiness.

It’s also brewed in accordance with an actual German law, Reinheitsgebot, the purity law over 500 years in effect. Reinheitsgebot allows for the use of just four primary ingredients in the brewing process. Plus, Sapphire comes in a cool black bottle, which apparently took Beck’s two years to make. So. There’s that.

The beer, taking a page from Budweiser’s super successful ‘Platinum’ campaign in late 2012 (note: Bud Light Platinum comes in a blue bottle. Is that ironic?), was debuted on New Year’s Eve in Chicago, LA, Miami and New York and introduced as a newer, sleeker higher ABV beer than its predecessors. Available now in high-end clubs and bars, as well as in grocery stores and liquor shops, Sapphire is sold in 12-ounce bottles in 6- and 12-packs.

Just keep an eye out for that black bottle. It’s supposed to be really nice.

PicThx: German Pulse