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Alcohol Drinks News Toasty

Budweiser Wants To Make Beer On Mars, Space Tests Start This December

We haven’t set a single foot on Mars yet, but it looks like we might see beer on mars before a human.

In early March, the vice president of Anheuser-Busch said that they had aspirations to be the first beer on Mars, and while it sounded like a cute idea, Budweiser is actually going to work with the International Space Station to create a “microgravity brew.”

SpaceX will be transporting goods to the ISS Dec. 4, and among those goods will be 20 barley seeds, along with other key Budweiser ingredients, as beer on Mars might one day be a reality.

“Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars,” Ricardo Marques, vice president of Budweiser said. “We are excited to begin our research to brew beer for the red planet.”

While the Budweiser ingredients are up in the space station, they’re going to conduct two experiments. The first will be for seed exposure, where they’re going to let the barley seeds live on the space station for 30 days, to see how they react in outer space. The second experiment will be seed germination. In this test they will water and feed the seeds for two weeks, just as they would on Earth, to see if they can grow at a similar rate (typically 6-10 inches).

Aside from being a fun trivia question in the future, it would be nice to have beer on Mars, just in case we ever actually start living that Martian life.

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Beer Brand Drinks News Nightlife Toasty

Budweiser and Kehlani Get Into The Halloween Spirit With New Song “Touch”

Budweiser is getting ready for a boo-zy Halloween… but what’s new? This year, the mega brewery recently released “Touch,” a spooky new anthem written by R&B star Kehlani and Grammy Award-winner Ryan Tedder of OneRepublic, as its official soundtrack to All Hallows’ Eve.

“Touch” comes to life in a short film from PRETTYBIRD director Fleur Fortune and follows masked revelers on a journey from dusk until dawn, culminating in the summoning of a mythical creature – a majestic black horse (Percheron – the French cousin of the Clydesdale) that serves as the driving force for the epic night.

“Halloween is a popular global holiday for our drinkers, a time when they are free to be whoever they want to be,” said Lauren Rodriguez, Budweiser Global Brand Director, via a statement. “We saw an opportunity for Budweiser to own this exciting time of year and bring it to countries which haven’t experienced this fun tradition. Through strong partnerships with Kehlani and CAA Marketing, we took a non-traditional approach to our content and co-produced a music video to tell an engaging story about our brand.”

The three-week campaign introduced Budweiser Halloween to markets where the occasion does not yet exist, enabling the brand to own the popular holiday.  Budweiser worked collaboratively with Kehlani and her label Atlantic Records, to tailor the original song to the creative vision for the short film.  The “Touch” film will be released in bars, clubs, and house parties globally as well as online.  Additionally, the song will be released on Kehlani’s Spotify and iTunes pages.

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Beer Brand Drinks Feel Good News Nightlife Toasty

Budweiser and Lyft ‘Give A Damn’ About Drunk Driving In New Campaign

Budweiser and Lyft recently announced the next step in their ‘Give A Damn’ campaign. Given the success of last year’s pilot program, the brands will expand the 2017 campaign to offer 150,000 round-trip rides across nine states, plus Washington, D.C., to help people get to and from their nights out.

The largest-ever safe rides effort from a beer company, ‘Give A Damn’ aims to make a statement against drunk driving and celebrate people who embrace Budweiser’s responsible drinking message: “Give A Damn. Don’t Drive Drunk.” Throughout the 15-week campaign, Budweiser and Lyft will offer 10,000 round-trip rides every weekend and on select holidays, when people need them most.

Beginning Sept. 21, Budweiser will provide up to 10,000 round-trip rides every weekend across nine states including New YorkColorado, and Florida, among others. Budweiser will share a unique ride code on its Facebook and Instagram channels each Thursday at 2 p.m. ET, which new and existing Lyft users over the age of 21 can use to claim a $20 ride credit (two $10 one-way rides) through the Lyft app. The credits can be redeemed for rides taken between 5 p.m. and 5 a.m. local time that Thursday, Friday or Saturday night.

To further promote the campaign’s responsible drinking message, Budweiser has released a new video spot, titled “Give A Damn,” (above) to celebrate its partnership with Lyft and recognize the people who plan ahead to get safely to and from their night out.

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Alcohol Beer Drinks News Toasty

Anheuser-Busch Sends Emergency Drinking Water To Hurricane Harvey Victims

Many companies are pitching in to help those affected by the catastrophic damage that Hurricane Harvey has caused southeastern Texas and Louisiana. For their part, Anheuser-Busch, makers of Budweiser Beer, is delivering three truckloads — over 155,000 cans — of emergency drinking water to help communities in the Gulf Coast area.

An initial truckload was sent from their Cartersville brewery in Georgia and delivered to the American Red Cross in Baton Rouge on August 28 with help from Mockler Beverage, one of Anheuser-Busch’s wholesaler partners. Two additional truckloads are being sent to an American Red Cross facility in Arlington, Texas, which are scheduled to arrive in the coming days.

The Cartersville brewery halts production periodically throughout the year to prepare canned drinking water so as to be ready to help American communities in times of need.  This clean, safe emergency drinking water was already canned and ready to be shipped when the Red Cross issued an urgent request to support communities hit by Hurricane Harvey.

Hurricane Harvey hit the Gulf Coast early Saturday with winds over 100 mph and devastating floods in some areas. The American Red Cross prepared over 50 shelters to support thousands of potentially displaced people.

Anheuser-Busch has three facilities in Houston: one large brewery, its craft partner Karbach, and the Longhorn glass bottle facility.  These three facilities together have approximately 1,100 employees and all are safe.

The company has a longstanding tradition of providing water and supplies to those affected by natural disasters nationwide. In 2016, Anheuser-Busch produced and shipped emergency drinking water to communities hit by natural disasters, including the California wildfires, the Louisiana floods, and Hurricane Matthew. Since 1988, the St. Louis-based brewer has provided over 76 million cans of drinking water to aid disaster-stricken areas.

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Alcohol Beer Drinks News Technology

Budweiser Intends To Be The First Beer On Mars

Traveling to Mars may be a while away, but Budweiser is already looking to make sure beer is there when we arrive.

According to Adweek, the company announced their intentions to produce their brew on the “Red Planet” at a South By Southwest (SXSW) panel this past weekend. Budweiser VP Ricardo Marques and marketing innovation VP Val Toothman went into detail on possible barriers to developing the equipment necessary to make beer on Mars a thing.

Since there’s very little gravity on the red planet, the Budweiser panel acknowledged that a key obstacle would stem from working with Mars’s “microgravity” to make this brew happen. Other challenges include the notable lack of water on the planet and how ingredients like hops would be affected on Mars.

We already know that it’s possible to grow barley and hops in Mars’s soil, as research from a couple of years ago in simulated soil proved to be a success. Scientists have also been able to capture carbon dioxide and purify it, which may be a method used to carbonate the alcoholic beverages developed in Mars colonies.

While there are no specifics as to how they will do it or if it’s possible as of right now, the Budweiser panelists appeared to be optimistic.

“When we can enjoy a few ice-cold Buds on the Red Planet, that will be the moment when we can truly realize our dreams of space colonization.”

The team hopes to have the brewing technology needed to make this a reality ready within the next decade or two, which is apparently when we’ll have the ability to colonize Mars. Having it completed by then ensures that “Budweiser is the beer that people are toasting with on Mars when we get there.”

Because nothing says that humans have settled on a planet like us drinking a bunch of booze to celebrate.

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Beer Humor News Now Trending

#BoycottBudwiser Has A Hilarious And Obvious Blunder

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Photo: Budweiser on Youtube

You’d think people would change mistakes before letting something go viral, but that definitely didn’t happen here.

Following Budweiser’s powerful ad on their founder’s immigration to America, the hashtag “#BoycottBudwiser” went viral on Twitter in an attempt to boycott a business that seemingly disagreed with president Donald Trump’s immigration policy.

However, there’s a key error in the hashtag that may have caused it to trend even more – Budweiser is spelled wrong.

Because of that spelling error, about as many tweets about boycotting Budweiser using the hashtag surfaced as have tweets criticizing hashtag users of it in the first place.

If you’re going to post a tweet about boycotting Budweiser (no judging here), you’d be none the “wiser” to check your spelling before posting your hashtags.

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Alcohol Drinks Video

Budweiser’s Timely Super Bowl Commercial Spotlights Immigration

In the wake of President Trump’s recent immigration ban in the United States, Budweiser has released their new ad for the Super Bowl this Sunday. Anheuser-Busch’s 60-second commercial puts the spotlight on immigration with a tale that’s been brewing for hundreds of years.

The video, Born the Hard Way, follows Budweiser’s Adolphus Busch and his journey from Germany to St. Louis to meet his future partner Ebert Anheuser. Set in the 1800s, the commercial is a dramatic reenactment of the accounts that took place in the formation of the world’s largest beer producer.

Check out the spot that will air during this Sunday’s Big Game. While production for this began last May, the timing for the launch could not have been more perfect.

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Beer

You’ll Soon Be Making Beer At Home Thanks To Keurig And Anheuser Busch’s Collab

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Keurig’s been the king of instant coffee for a while now, but it sounds like they’re being a little more ambitious, teaming up with Anheuser-Busch InBev, meaning we might soon see them roll out instant alcohol makers.

According to CNN Money, the two companies are hoping to put together a machine that can instantly make beer, spirits, cocktails and mixers.

Just imagine making your own Budweiser, Corona, or even Shock Top, without having to run to 7-Eleven.

Unfortunately, while Keurig’s pretty much been the sensei of coffee makers, they haven’t popped off much with their other products. Their attempt at an instant soda maker didn’t exactly work out. They stopped making the “Kold” machines last June after only 10 months of production. Even then, in launching the “Kold” they were already behind the curve, as SodaStream ran with the concept years before them.

While the two work on their version of an in-home beer brewer, they’re behind yet again, as SodaStream made a similar product called a Beer Bar, in Europe.

We’ll have to see how the machine will look, but between the two mega companies, you have to think they’ll create something worth writing home about.