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Lime-A-Rita Kicks Off NFL Season With Brand New Flavor

Are you ready for some football but don’t like the taste of beer? Well, Lime-A-Rita has got you covered.

The Bud Light brand recently announced its debut as an Official Sponsor of the NFL, as part of Anheuser-Busch’s ongoing partnership with the National Football League. With the expansion of the partnership, Lime-A-Rita will now be able to have a larger presence on game day, both on and off screen.

“The NFL has been making a lot of positive changes to highlight and speak to female fans,” says Chelsea Phillips, VP Brand Marketing for Lime-A-Rita, via a statement. “We are excited for Lime-A-Rita to be a brand that can support these efforts and bring even more fun to our consumer’s favorite sport.”

In other Lime-A-Rita news, its Pome-Granate-Rita hit the shelves last week as a Fall/Winter seasonal flavor, available until next Spring. The flavor combines the juicy and tart flavors of pomegranate with a margarita twist. The result is a sweet, refreshing alternative to beer.