Cravings Culture Hit-Or-Miss News Packaged Food

World’s Most Expensive Potato Chips Cost $11 Per Chip And They’re All Sold Out


The world’s most expensive potato chips, priced at $56 for a box of five, recently went on limited sale and immediately sold out. 

Swedish beer company St. Eriks developed the crisps using select almond potatoes harvested by hand from the potato hillside in Ammarnäs seasoned with a variety of rare ingredients: Matsutake mushrooms from forests in northern Sweden, Crown Dill from the Bjäre Peninsula, truffle seaweed from the Faroe Islands, Leksand onion and India Pale Ale Wort.

In an effort to create “the world’s most exclusive chip” to complement its premium line of brews, the brewery partnered with the Swedish National Culinary Team, according to Adweek. The chips, which used the recipe especially concocted by chef Pi Le, were reportedly individually handmade by a chef.

All of the chips have been made by hand,” chef Pi Le was quoted as saying. “It took a delicate touch, a finely honed sense of taste and time to ensure that each chip would achieve a perfect balance between the various ingredients.

“The taste is a very Scandinavian one. Most people recognize potatoes and onions, but what stands out is the quality. All of the ingredients are of a stature that not many will have tried before. These chips are an excellent accompaniment to craft beer, or simply enjoyed on their own.”

The crisps were a hit despite its exorbitant price — the initial batch of 100 boxes was immediately sold out upon launch last month.


Brand manager Marcus Friari said in a statement: “We’re passionate about the craftsmanship that goes into our beer. At the same time, we felt that we were missing a snack of the same status to serve with it.’

“A first-­class beer deserves a first-­class snack, and this is why we made a major effort to produce the world’s most exclusive potato chips,” he added. “We’re incredibly proud to be able to present such a crispy outcome.”

The project was part of an ad campaign devised by Swedish agency Abby Priest, a firm known to specialize in creating wacky stunts.

Written by Ryan General || NextShark, Photos: AdWeek


Someone Deep Fried A Banh Mi Burger Into A Chimichanga


What do you get when you take a burger and combine it with a Vietnamese sandwich and combine THAT with a chimichanga? A good time.

Mad Fox Brewing has Frankenstein’d three different cuisines into a monster burger they’re calling The BanhMiBurgerChanga. If pronouncing it is a mouthful, you should see the burger.

The behemoth is made with 8 ounces of house-ground meat with added cilantro and jalapeño and formed into a patty. Featuring smoked gouda, beer-braised carnitas, picked ramps & onions, carrot mayo and lime juice, the burger is wrapped around a chipotle tortilla and deep fried.

The BanhMiBurgerChanga will be available at Mad Fox Brewing Company until May 16.

Photo: Instagram


A Coffee Pod War Is Silently Brewing in Your Keurig


For anyone who has walked past their Keurig machine in the middle of the night and thought that it’s hiding something, you’re absolutely right. Turns out, the K-Cup machines hold a special DRM (digital rights management) sensor that only allows the machine to brew “real” K-Cups and not homemade ones.

The sensor visually identifies a unique ink on the lid of the K-cups. So any cup, off-brand or homemade, without this ink is rejected by the machine.

Contesting this impasse, the owners of have produced what they aptly call the Freedom Clip to bypass Keurig’s design. Essentially, the clip attaches to a Keurig machine and fools the sensor into thinking each cup is an approved K-Cup.

The Rogers Family Company, which runs Gourmet, says they believe in consumers’ right to choose. For this reason, they developed the Freedom Clip. The clips are offered, at no cost, at the Gourmet Coffee site.

Who would have thought there was a war silently brewing in your coffee machine?


7 Million Keurigs Recalled, More Than 90 Injured Trying to Brew Coffee


If you bought your loved one a Keurig brewing machine for the holidays, you may want to check it out a bit before wrapping it. The company announced that they are recalling 7 million Mini Plus brewers, effective immediately. The defective machines are said to overheat and scald users with hot liquid.


The coffee brewing machines function normally, however, brewing more than one cup of coffee in quick succession is strongly discouraged. Lest you get some hot liquid spewed at you.

According to the CSPC, there have been 200 incidents with the hot liquid escaping and 90 reports of burns.

Keurig website posts instruct owners of Keurig Mini Plus brewers to check their units with the model number K10 and serial numbers beginning with 31. These models were produced before July 2014. Consumers are urged to contact Keurig to see if their machine is defective (though not on Christmas, apparently). If so, they will then receive a kit to fix the machine themselves.

6.6 million Keurigs will be recalled in the US and 564,000 from Canada.

h/t Business Insider


DIY Sake Kit Lets You Brew from Your Kitchen Countertop


While it’s probably not the same thing as ordering sake in Japan, or even a Japanese restaurant, it’s now possible to make the Japanese wine sake right at home. Like homemade beer kits, you can now order a sake kit and brew the stuff from the comfort of your living room.

The DIY kit comes with the basic needed to create the proper sake. Among those are yeast and short-grain polished rice, tubing, steeping bags, a fermenting bucket and a glass jug. Oh, and of course, instructions on how to make it. The only thing the kit doesn’t come with are white raisins and sugar, which you can swoop up at your local grocery store.

The sake kit is available for $57 at Uncommon Goods. It also should be mentioned that brewing your own sake, or any alcohol, can be dangerous. So stay safe, kids.

H/T Design Taxi 


This Magic Box is the Microwave of Beer Brewing

PicoBrew Zymatic

Brewing your own beer is a cool hobby to get into, but it’s pretty easy to mess up and it requires a decent amount of space. But if you’re a beer fan and are a little wary about both factors, there’s PicoBrew Zymatic.

This tabletop system is a compact, highly efficient brewing appliance that makes beer at the touch of a button. All you have to do is choose a brew recipe and input it into the Zymatic (where the action happens), add the necessary water, hops and grains, slide filters into place and voila — a fresh batch of beer is underway.

After brewing completes just 3 1/2 hours later, the unfermented beer must sit in the keg for about a week until drinking can commence. And get this — if your new brew is tasty, Zymatic keeps track of recipes so recreation is easier than ever.

PicoBrew Zymatic is currently seeking funds on Kickstarter. Getting the whole system will set you back a cool $1,600, but if you go in on it with a few friends, you’ll have a home brewski party in no time!

PicThx PicoBrew Zymatic


This Topless Beer Can Is Making Us Blush



Sly Fox Brewing Company in Pennsylvania has just debuted a “topless” beer can designed to allow the “full flavor and aroma of the beer to hit the drinker’s senses,” according to Yeah buddy, we can think of at least a couple other topless things we’d love to just smack us in the face, ifyouknowhatimean.

Dubbed the “360 Lid,” the technology is basically the top of a soup can, but for beer, and without all the scary slicey bits. Jim Galligan of Today describes hesitantly running his mouth and fingers all over the opened lid, but eventually emerging from the endeavor completely unscathed.


“Once the lid is removed, consumers do not come into contact with any rough edges as they drink from the can,” Brian Thiel, a regional sales manager, told Today.

The result is a 1.75 inch wide recyclable beer cup that lets you either pour your drink into another cup much faster (if you’re into that) or chug chug chug your brewski the way it was meant to be.

Find the lid in New York, Pennsylvania and New Jersey on the company’s Helles Golden Lager and then send us a couple because the East Coast always gets the good stuff.

H/T + PicThx Nerdalicious