Breitbart News Network is going hard on the offensive to retaliate against food industry giant Kellogg’s.
Shortly after Kellogg’s announced they would be pulling their ads from Breitbart’s programming, the alt-right news agency launched a Twitter campaign, calling on its readers to #DumpKelloggs and sign a petition to boycott any product that Kellogg’s sells.
Kellogg’s is pulling the ads because they were alerted to consumers that ads were on Breitbart, which in the eyes of many, has been associated with articles promoting anti-Semitism, racism, and sexism. The cereal giant stated that they pulled the advertising since the values of Breitbart did not match their own company values.
Breitbart retaliated by stating that the removal of Kellogg’s ads wouldn’t make a difference in their revenue regardless, and accused the company of being an “out-of-touch corporation” trying to “cynically smear hard-working Americans.”
Photo: Ten_GOP (Twitter)
Since Breitbart’s call for boycotting Kellogg’s began, tons of Twitter users have shared the hashtag #DumpKelloggs in support of the campaign, and shares for the cereal company have been on a steady decline as more than 130,000 people have signed the boycott petition.
So far, it appears that the retaliation efforts are working in favor for Breitbart. However, this isn’t the first company to pull ads from the news website, with BMW and Allstate also pulling its ads.
Regardless, it’s noble to see companies like Kellogg’s standing up and doing what they believe to be right, regardless of the repercussions that may follow.