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Here’s Why Toblerone Changed Their Shape, Fans Are PISSED

A photo posted by BenchWarmers (@bewarmers) on

Toblerone fans are outraged after the chocolate produced by Mondelez International decided to change the design of their iconic bars. The long, golden box that yielded triangular chocolates now boasted awkward looking gaps in between.

Compared to the original, it looked like the company removed half their product leaving an empty space where the promise of milk chocolate used to rest.

Longtime fans for the confectionary took to social media to voice their options about the aesthetic change.

Some were pretty up front about it.



Others were a little more passive aggressive.

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So why the big change?

According to an official announcement on Toblerone’s Facebook page, it was due to rising costs of ingredients and production.

The original products, reports the New York Times, weighed 170 (6 ounces) grams and 400 grams (14 ounces). The new set of chocolates now weigh 150 grams (5.2 ounces) and 360 grams (12.7 ounces).

While the packaging looks exactly the same, you won’t notice the change until you pull the chocolate out to snack on. Pricing of the slightly lighter product remains the same.

Only time will tell if Toblerone decides to redesign their bars to look more like the original, albeit slightly smaller version, or if they’ll continue forward with the new bars despite customers’ vocal concerns.


Hershey to Launch First New Candy in Three Decades


For the first time in 30 years, Hershey is set to launch a new candy brand. The soft caramel crèmes, called Lancasters will be released in both the U.S. and China beginning January 2014, another first for the company.

The name Lancaster comes from Milton Hershey’s first candy company, the Lancaster Caramel Co. which was founded in 1886. After two-and-a-half years of research, the company found that the “comforting richness” candy market wasn’t being properly utilizedThis, and the fact that China already has a preference for rich caramel and milk-based candy, led to the birth of the new crèmes.

Lancasters will come in three flavors: vanilla caramel, caramel, and vanilla raspberry. This is all well and good, but I have two important questions. First, who comes up with these candy categories, and is there a niche for salty smoky bacon candy? Second, will these melt into our cookies and in-between our graham crackers with the ooziness we’ve come to expect?

We’re crossing our fingers this new kid on the block doesn’t disappoint.

H/T + PicThx Huffington Post


Kettle Brand Chips: 40% Less Fat 40% Less Fun?

Back when Light Mayo came around, the world was up in arms. But then everyone realized it tasted pretty much the same, and we didn’t breath as hard going up a flight of stairs. Now Kettle Brand Sea Salt Potato Chips is putting out a 40% reduced fat product.

While it probably won’t taste the same as a bag with the full fat content, it’s pretty sure to taste just as close. There is, however, a 45-milligram increase in the sodium content as a trade off to the fat reduction. So I guess slimming down means raising blood pressure. A small sacrifice, but I guess a fair one in the name of health.

It’s worth trying at least one bag, don’t you think?

via: The Impulsive Buy