Toblerone fans are outraged after the chocolate produced by Mondelez International decided to change the design of their iconic bars. The long, golden box that yielded triangular chocolates now boasted awkward looking gaps in between.
Compared to the original, it looked like the company removed half their product leaving an empty space where the promise of milk chocolate used to rest.
Longtime fans for the confectionary took to social media to voice their options about the aesthetic change.
Some were pretty up front about it.
Others were a little more passive aggressive.
So why the big change?
According to an official announcement on Toblerone’s Facebook page, it was due to rising costs of ingredients and production.
The original products, reports the New York Times, weighed 170 (6 ounces) grams and 400 grams (14 ounces). The new set of chocolates now weigh 150 grams (5.2 ounces) and 360 grams (12.7 ounces).
While the packaging looks exactly the same, you won’t notice the change until you pull the chocolate out to snack on. Pricing of the slightly lighter product remains the same.
Only time will tell if Toblerone decides to redesign their bars to look more like the original, albeit slightly smaller version, or if they’ll continue forward with the new bars despite customers’ vocal concerns.