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The ‘Death Metal’ Of Water Is Here To Disrupt Bottled Water

Upon receiving a can of Liquid Death Mountain Water, I was almost triggered to grab the nearest sharp object to pierce a hole right through the can and shotgun the thing like it was 21-year-old-me back from the dead. Completely unnecessary when it comes to consuming water, sure, but the fact that the healthiest beverage in the world would illicit such a feeling is fascinating enough for something that’s been near impossible to market as exciting.

And that very feeling, where senses are jarred and curiosity is piqued, is the kind of disruption that Liquid Death is aiming for when it comes to shaking things up in the water industry. On its website, the question is raised (along with a healthy and refreshing dose of self-awareness): “Why should unhealthy products be the only brands with “permission” to be loud, fun, and weird? Besides, all marketing and branding is bullshit. So we’re going to take ours less seriously and have more fun with it.”

Beyond the marketing that looks to engage consumers head on and lift bottled water from the depths of boredom, Liquid Death also addresses how the plastic bottles that we are drinking water from aren’t actually recyclable and wind up in the ocean after all. So besides a bit of entertainment, the brand also equips consumers with environmental awareness and healthy benefits. Sounds like a win on all fronts, right? But how about the taste?

Don’t worry, the water doesn’t have any metallic hints in flavor, despite being served up in aluminum cans. And actually, a cold, tall can of Liquid Death adds that extra oomph and satisfaction one gets from pounding an icy can of beer.

As for particulars, Liquid Death is 100% natural, non-carbonated mountain water sourced from the Austrian Alps. Its motto is #DeathToPlastic, because aluminum cans are made up of over 70% recycled material and infinitely recyclable (plastic bottles are only 3% recyclable).

If you’re looking for the most refreshing shotgunned beverage ever, Liquid Death is currently sold on Amazon and at select retail locations.

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The Real Difference Between Bottled Waters, According To A Water Sommelier

For most of us, water is just water. It’s a tasteless, odorless liquid that we drink when we’re thirsty. But the truth is, that assumption is quite the opposite of reality.

There’s much more than meets the eye when it comes to water. In a sense, drinking water can be treated like wine, meaning the place of origin, distillation process and even age of the water has a profound impact on the water’s taste, smell and character.

Considering the vast number of options when it comes to purchasing water, it’s almost impossible to differentiate one bottled water from another — without looking at the price tag.

So, in order to educate ourselves about the complexities of bottled drinking water, we sought the help of Martin Riese – America’s only water sommelier – to help break down what makes one brand of drinking water more superior than another.

While simply drinking water may seem like an effortless activity, Riese explained that human body is wired to absorb the natural minerals and nutrients present. Just as we eat food for nutrition, it’s important to understand that water contains the same essential elements that tremendously benefit our bodies.

For Riese, spring water is the primary choice for drinking and encourages consumers to become familiar with the TDS (Total Dissolved Solids) factor. The TDS rating is an indicator of the strength of water’s mineral content, taste and texture. 

FIJI Natural Artesian Water, for example, has a TDS of 222, which yields a very smooth, yet velvety texture with a hint of taste.

While every individual’s preferences will be different when it comes to water, Riese suggested tasting a wide spectrum of waters with varying TDS levels, in order to accommodate to your palate.

“Water is the most important beverage in our lives, and without water we wouldn’t be on this planet,” Reise said.

With that, let’s ensure we take time to honor water, for the beautiful and nourishment it provides.   

Photos by Peter Pham


Created in partnership with FIJI Natural Artesian Water    

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Culture Drinks Health News Packaged Food

Report Says Americans Officially Consume More Bottled Water Than Soda

It’s time to abdicate the throne, soda. You are no longer the king of beverage sales in the United States.

A new study from the Beverage Marketing Corporation has per capita (which means “per person”) consumption of bottled water overtaking carbonated soft drinks for the first time ever as the most consumed bottle beverage in the United States. In 2016, bottled water consumption rose 7.7% from 36.5 gallons to 39.3 gallons per capita.

Soda intake, meanwhile, decreased by 1.2% from 39 to 38.5 gallons per person.

Bottled water consumption per capita has been on the rise since 2010 and the volume of production has increased steadily since the late 1970s, partially due to a consumer preference for less sugar and healthier beverages leading to them consuming more bottled water products. It’s also led to a continual decline in soda’s share of the market.

Sparkling water has also become a huge trend amongst consumers, with calorie-free flavored carbonated waters like La Croix leading the charge. Flavored bottled water brands like Hint have also been doing well.

Many soda producers have turned to zero-calorie sparkling or bottled water beverage alternatives as a result. SmartWater announced a carbonated form of their drink last year, and Aquafina and Dasani also incorporated fizzy forms of their water into their product lines.

With so many zero calorie flavored water options out there rapidly taking over soda’s sales, it begs a critical question that could reshape the beverage industry as we know it: Are soda products like Coca-Cola and Sprite going to survive in the next decade or two?

Guess we’ll just have to see if the trends continue to find out. So far, it doesn’t look good for sugary carbonated drinks.

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Hit-Or-Miss

Pepsi Unveils New ‘Qua’ Premium Water, Because First Names Are So Passe

qua

Forget dropping last names to cement your superstardom (Madonna, Beyonce); it’s all about dropping those pesky first syllables.

Take it from “Qua,” the brand-new bottled tap water from PepsiCo, which was first introduced to the Hollywood set last night at the Golden Globes. Not to be weighed down by unsightly extra A’s, Qua is Pepsi’s attempt to compete in the sexy premium aqua (get it?) category, taking its place alongside the likes of Evian, Fiji, Voss and Coca-Cola’s own Smartwater. Like the rest of its kind, Qua earns its higher price tag mostly from branding, from its sleek bottle design to its being “micro-filtered,” and sodium-free.

Associated Press reports Qua will be tested in California over the summer before expanding to other markets, and that its name and design could change before then. Let’s hope so, because the alternative sounds a little too unintentionally French.

H/T + Picthx AP

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Hit-Or-Miss

Bottled Canal Water in Amsterdam Costs More Than $50

amsterdam-bottled-canal-water

Amsterdam is known for quite a few things to us Americans, like bicycles… and this. However, the Dutch city features a lesser-known and overlooked attraction — its canals. In fact, Amsterdam’s canal district turns 400 this year, and to celebrate, the water is being sold and bottled as Amsterdam Canal Aqua.

For a cool €50 ($68.98 US), you can own an historic piece of Amsterdam taken from some of the city’s famous canals — the Singel, Prinsengracht, Herengracht and Keizersgracht. Each bottle of water also has the waterway’s background story on its label.

Amsterdam Canal Aqua is definitely a unique souvenir, but tourists be warned: it’s probably in your best interest that you don’t drink the stuff.

bottled-canal-water

H/T + Picthx PSFK

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Hit-Or-Miss

File this 45-Page Water Menu Under ‘Sh*t Only Rich People Can Relate To’

water-bougie

This week’s edition of “Sh*t That Could Only Happen in Los Angeles, Like Seriously” is brought to you by LA-based eatery Ray’s & Stark Bar, which will make history next week by unveiling a brand-new, 45-page menu featuring . . . water. Just water. Different bottled waters, to be fair, including water from ten different countries and carrying a variety of price tags. But still, water. The same stuff that you can get at your neighborhood Starbucks or McDonald’s for exactly $0. Welcome to Los Angeles.

Ray’s & Stark Bar’s bottled water selection is billed as the city’s “most extensive water menu” and features everything from the super luxe Berg, (harvested from glaciers in Western Greenland, retails for $20 a bottle) to the more commonplace Evian (filtered through sand and gravel in the French Alps, $8 a bottle). The menu also features bottles of “9OH2O” water created by Ray’s & Stark’s GM Martin Riese and described as “the champagne of waters” by. . . Riese’s restaurant, of course.

It’s true that there’s probably a taste difference between the water gushing from a Chevron bathroom sink and the glass-bottled selection that Ray’s & Stark is offering. We’re just not really sure that taste difference is worth a $20 price tag. But hey, what’s Los Angeles without a group of aficionados loudly declaring their preference for volcanically filtered groundwater over the freshwater spring alternatives?

Peep the menu in its bougie entirety here:

  Ray’s and Stark Bar Water Menu

H/T + PicThx EaterThe Bitchy Waiter

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Hit-Or-Miss

For the First Time in Nearly 3 Decades, Water Defeats Soda as America’s Favorite Beverage

water-vs-coke-crop

Americans are actually drinking more water than soda for the first time in three decades, according to a new report from industry tracker Beverage Digest. Soft drinks have been the American beverage of choice ever since the eighties

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Hit-Or-Miss

Fiji Water Now Has Built-In Straw Bottle Caps, For Celebrities and Women

fiji

Because ain’t nobody got time to find a straw or reapply lipstick, “artesian” bottled water company Fiji debuted its new built-in straw bottle caps during New York Fashion week earlier this month.

Designed as a reusable, BPA free and dishwasher safe replacement for its usual blue caps, the new built-in straw caps will be targeted specifically toward women, to prevent their lipstick from smearing when they drink.

“What we started to see was a persistent use of straws, especially by some of our biggest fans who were singers and touchstone cultural icons,” David Bowman, the company’s VP of marketing, told the Wall Street Journal. Finally, the rich and fabulous can drink without fear of contaminating their precious artisanal l’eau with last season’s YSL – the horror!

For us plebes, however, the straws won’t be available until summer, where they can be purchased as 5-packs on the Fiji website and eventually at “higher-end” retailers like Target and Whole Foods.

H/T Design Taxi + PicThx WSJ