Categories
Hit-Or-Miss

London Pop Up Lets You Pay for Dinner By Instagramming It

insta

Broke Foodie Hipsters Who Have No Business Eating Out So Much When They’re So Severely Underemployed, take heed: a new pop-up restaurant in London wants to put your particular talents to good use, by letting you pay for dinner not with your wallet, but with your Instagram account.

Frozen food company Birds Eye is hosting a pop-up in Soho called The Picture House, where food-loving Britons will be allowed to pay for their dinners simply by Instagramming it with the hashtag #BirdsEyeInspirations. It’s a silly gimmick, designed to improve people’s perceptions of frozen foods as part of the company’s “Food of Life” campaign, though aspiring food-tographers will benefit from the guidance of pro-photographer Marte Marie Forsberg, who will be on hand to help diners arrange their oeuvres.

As it stands, it seems all diners will receive the same treatment regardless of their Instagram followings.

H/T Grubstreet + Picthx Telegraph

Categories
Cravings

Not April Fools: These Potato Chips are Shaped Like Social Media Symbols

mashtags

Birds Eye, one of Pinnacle Foods’ frozen food brands, is set to launch Mashtags. Wait, excuse me, “Mas#tags”.

The potato-shaped snacks will have a similar taste to Birds Eyes’ potato waffles but come in various shapes associated with social media platforms like Twitter and Instagram. For those living in the UK, where this new product will hit shelves, expect to get a bag full of frozen #, @, *, <3, and 🙂 shapes.

“Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people,” said Pete Johnson, senior brand manager at Birds Eye, told Pocket-lint.

Starting March, Mashtags will be available for £1.75 to UK residents.