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Deals Health News Packaged Food Plant-Based What's New

Beyond Meat’s Burger Patty Priced The Lowest It’s Ever Been: $1.60

As meat prices soar, plant-based patty producer Beyond Meat is making an attempt to appeal to the masses.

The company will be releasing its Cookout Classic 10-pack, a value of their well-known plant-based burgers, which will be for sale in most Targets and Walmarts nationwide for $15.99.

“The new offering will be available through mid-August, or until supplies last, and is intended to narrow the price gap between plant-based meat and animal protein, making delicious, nutritious and sustainable plant-based meat more accessible to more people,” said the company in a statement via email. 

The release comes at a time when meat prices are the highest they’ve been since 1974, which the brand hopes will leave typical meat-eating consumers a bit more open to trying plant-based burgers. 

“This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers,” said CEO Ethan Brown.

According to CNN, a secondary, less consumer centric reason is that the company has an excess amount of the patties, which were destined for restaurants pre-COVID, and hopes to get rid of the stock.

This plan is only a part of the company’s ever-expanding reach, as they’ve recently inked a deal with Yum Brand’s (KFC, Pizza Hut, Taco Bell) Chinese storefronts and tested burgers in McDonald’s Canada. A direct-to-consumer website will be released this summer, as well. 

Hounded by restaurant shutdowns or not, Beyond Meat appears to be chugging along and trying to turn a negative situation into an opportunity for expansion. 

Whatever the reason the Cookout Classic pack exists, for consumers or for the brand, it does. And, it’ll soon be available at a store near most people. For fans of the product, any sign of the company’s (understandably) premium-priced burgers getting a price slash is a good signal of things to come . 

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Fast Food Plant-Based

Starbucks Launches A Beyond Meat Breakfast Sandwich In Canada

Plant-based proteins are finally making it onto fast food breakfast menus and as a breakfast lover who’s unable to eat meat for the next few months, I couldn’t be happier to have another morning option that isn’t fruit or oatmeal.

After flocks of customer requests to add more diverse protein options to the menu, Starbucks locations throughout Canada will be releasing a Beyond Meat Breakfast Sandwich early next week. Next week, Beyond Meat fans up north will be able to sink their teeth into these meatless breakfast sandwiches.

The Beyond Meat, Cheddar, and Egg Sandwich is made with a 100% plant-based Beyond Breakfast Sausage comprised of ingredients such as soy, peas, brown rice, and gluten. Paired with a fried egg, and a slice of cheddar cheese, the sandwich is loaded between two slices of English Muffin.

While meatless, the new breakfast sandwich isn’t truly vegan — as it still contains egg and cheese. The chain, however, says all you have to do is take the egg and cheese off upon ordering to get that full vegan effect.

Look for this new sandwich at all Starbucks locations across Canada beginning March 3.

Full disclosure, I own a share of Beyond Meat.

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Health News Now Trending Plant-Based Restaurants What's New

A ‘Beyond Sausage’ Egg and Cheese Is Dunkin’s Latest Addition to Their Revitalized Menu

The plant-based protein takeover continues. 

Dunkin’ Brands Group Inc. announced this morning that, starting today, July 24th, a breakfast sandwich with Beyond Meat Inc.’s plant-based protein will be available in all of their Manhattan locations.

The new item is a version of the classic sausage, egg, and cheese with a plant-based sausage patty. They throw their hat into the ring of fast food joints using Beyond’s plant-based protein, along with Tim Horton’s, Del Taco, and Carl’s Jr.

It’ll be sold for $4.29, about the running price of a normal breakfast sandwich at Dunkin’. Each franchise can set their own price, but if that’s the price of it in one of the most expensive places to live on Earth then it shouldn’t be too much of a problem when the sandwich goes nationwide. 

When that will actually be is a mystery, though. Dunkin’s representative said that the company plans to bring the sandwich to every location soon, but they’re not sure exactly when. 

The question is, as it is with all plant-based products, does it taste like the real thing? Luckily, fellow Foodbeast Reach Guinto got an early taste.

“I would take it over any other sausage sandwich.” he said. “It tastes exactly like the real deal, except it won’t give me a heart attack.”

If you ask me, that’s about as good as it gets — all the health, none of the heart attack. The meat industry is shaking in its boots.

 

Hopefully, soon all health-conscious Foodbeasts (if I eat plant-based the next morning, it evens out the carne asada fries I had last night, right?) will have a chance to try this plant-based breakfast. Until then, live it up Manhattan.