Taco Bell’s #OperationAlaska is Now a Commercial, Here are the Official Videos

Taco Bell’s PR curve ball involving the folks of Bethel, Alaska continues in what seems to be the epic climax of a super interesting marketing geometry curve (I never passed geometry, so pardon the dust on this article’s opening line).

For those unfamiliar with the story, a few weeks back the folks of Bethel, a small town in Alaska with roughly 6,200 residents and no Taco Bell within 400 miles, were the victims of an elaborate hoax that led them to believe a Taco Bell location might be coming to their town.

A few weeks after the hoax occurred, Taco Bell’s slick marketing team capitalized on the opportunity to airlift the town 10,000 tacos and dubbed the entire fiasco #OperationAlaska.

From viral concept, to creation, to execution, in just a few weeks. Pretty impressive.

Here’s a look the commercial that inevitably came of the stunt, followed by an extended version for your viewing pleasure:

Taco Bell: Operation Alaska Commercial:

Taco Bell: Discovering Bethel, Alaska Video:


Here is a Ridiculous Video of a Helicopter Airlifting a Taco Bell Food Truck

Ever seen a helicopter airlifting a Food Truck?

The stunt was all part of a sly PR reach from Taco Bell called #OperationAlaska, in response to a town in Alaska that fell victim to a hoax that led Bethel residents to believe they no longer had to drive 400 miles to the nearest Bell of Tacos. When town residents realized that they were not going to get to enjoy Doritos Locos Tacos anytime soon, Taco Bell took it upon themselves to airlift 10,000 tacos to the deprived area.

Here is footage of the helicopter bringing in the truck that would ultimately serve the 6,200-some hungry citizens of Bethel, Alaska:

Fast Food

#OperationAlaska — Taco Bell Airlifting 10,000 Tacos to Soothe Saddened Alaskan Town

Remember Bethel, Alaska — that town that was victim to a hoax a few weeks back that led them to believe their 6,200 residents would soon be receiving a Taco Bell in their town? Yeah, Taco Bell is hooking them up with 10,000 free tacos.

For those unfamiliar, the incident dates back to mid June, where a few residents had constructed a genius prank that led town residents to believe they would finally be able to indulge in all those Doritos Locos Tacos everyone around the world is talking about.

The prank, at the time, was bolstered by fake flier distribution, complete with a fake phone number, website and a ‘Coming Soon’ sign that looked all too real. For a town that only has one fast food spot (Subway), news like that can spread pretty quickly. For residents of Bethel, the closest Taco Bell is 400 miles away in Anchorage. That’s a hell of a drive for a Cheesy Gordita Crunch.

Shortly after the prank was gaining headway among town residents, local radio station KYUK confirmed that it was all a hoax. After news made it back to Taco Bell HQ that the town’s residents were victim to such a tragedy (note sarcasm, but also note sympathy), their PR team seemed to jump at the opportunity to do right by their hopeful new audience.

Just a few short weeks later, Taco Bell began to fly in all the ingredients necessary for some Taco Bell classics from Anchorage. Ingredients include 900 pounds of beef, 300 pounds of lettuce, 150 pounds of cheese, 500 pounds of sour cream, and 300 pounds of tomatoes — enough to make 10,000 tacos.

Taco Bell just Tweeted us the following picture hours ago, noting that “We’re here and setting up.

The brand is calling the air lift situation #OperationAlaska, and the stunt is a humorous nod to government and Red Cross support missions that occur with actual tragedy-ridden towns following unfortunate natural disasters.

But let’s be serious, a town without a Taco Bell? That’s a pretty natural disaster.

Taco Bell team members have even been outfitted with Operation Alaska jackets. Bethel residents, hope you enjoy that Taco Bell:


Fast Food

The Town of Bethel, Alaska is Not Getting a Taco Bell Anytime Soon

Taco Bell fiends in the town of Bethel, Alaska got a dose of a terrible hoax this past week.

You can imagine the frustration of your town’s population (a meager 6,080 residents) when you find out that those Taco Bell ‘Coming Soon’ signs were all a hoax. When the closest place to get a Cheesy Gordita Crunch or a Doritos Locos Taco is 400 miles away, you have a tendency to get excited for things like a Taco Bell being built in your town.

The pranksters went so far as distributing fake fliers, complete with a fake phone number and website, all over town.

Local radio station KYUK broke the news to the town as gently as possible:

 Sorry folks, in Bethel you won’t be able to munch on Cheesy Gordita Crunches or Grande Nachos anytime soon. That’s right, officially Bethel is not getting a Taco Bell. I repeat. Bethel is not getting a Taco Bell.

No word on who masterminded the prank, but KYUK informs the Taco Bell hopefuls in town that they can still travel to Anchorage for a Taco Bell experience — they just might need a plane ticket to get there.

[Via Eater]