Trill Burgers, a new smashburger concept from rapper Bun B, Andy Nguyen of Afters Ice Cream fame, and siblings Patsy and Benson Vivares of Sticky’s Chicken, is launching in Houston, Texas.
The burger joint will feature a simple menu of thin, crispy-edged smashburgers, a concept that has been a hit trend in California for the past couple of years, but has yet to hit the mainstream in Houston.
This is the first restaurant venture for Bun B, the Houston native who made a name for himself in music as one-half of the legendary rap duo, UGK. The venture pairs him with Nguyen, who has developed successful restaurant concepts in California like Afters Ice Cream.
“For years I’ve been fascinated with the culinary scene, trying to find the best entry point for me,” Bun B said on Instagram. “Today I can say I’ve found it. Join me in welcoming @trillburgers to the world! Follow us for more info on our next pop ups and watch as we take you on the burger ride of your life! Brick and mortar coming soon! @andythenguyen @bensonjohn @simplypatsy @nickscurfield let’s go!”
Nguyen is also a partner in The Vivares’ Sticky’s Chicken, a popular Houston food truck that opened a brick-and-mortar location in 2019. Bun B is a longtime supporter of Sticky’s, whose fans also include NFL star DeAndre Hopkins, NBA champion PJ Tucker and model/actress Karreuche Tran. The Vivares siblings will lead culinary operations for Trill Burgers.
“Coming out of the pandemic, we were brainstorming ghost kitchen and pop-up ideas with Andy, and he kept coming back to the concept of smashed burgers,” Patsy Vivares said. “Through our publicist and friend Nick Scurfield, we set up a meeting with Bun, and we all decided to partner together on this venture. I can’t believe it’s really happening!”
Trill Burgers will launch with pop-ups at Sticky’s Chicken and will be coming to Houston soon as a brick and mortar restaurant.