Categories
Sweets

Nutella-Stuffed, Vanilla-Bean, Chocolate-Covered Marshmallow Mustaches, For Schmoozing Like a Sir

As if nutella and homemade marshmallows needed to be any more delectable, Rosie from Sweetapolita has just combined them into the ultimate holiday suck-up tool.

Categories
Sweets

Magnum Ice Cream Looking To Make A Grand Entrance Into U.S. Market

Known internationally for their “indulgent taste”, Magum ice cream brand is bringing their signature flavor to the U.S. this April. The same brand who yesterday sent us an Edible Press Release, Magnum’s initiative to bring their product to America in a big way doesn’t stop with sending funky perishable press kits to bloggers.

This morning, the brand announced a partnership with Chanel brand’s creative director, Karl Lagerfeld, and actress Rachel Bilson to create a short film-series that will debut during the Tribeca Film Festival. More information on this partnership and videos to accompany are available on the newly updated Magnum Ice Cream US website.

Categories
FOODBEAST

The Tastiest Press Release We’ve Ever Received

As a jump-off to our new FOODBEAST channel, we’ll be publishing a periodic recap of the goings-on in our office [/boring]. Today, our morning editorial routines were interrupted when we received this peculiar FedEx package in the mail from a Magnum ice cream company. Peculiar? Press Releases are a dime a dozen, many of which relay how amazing a particular product is, why we should write about it, why the company is the best there is, blah, blah, blah, blah.

Magnum took it one step further, sending us one of the most innovative and frankly put, tasty, press kits we’ve ever received. In an effort to shine light on their looming U.S. expansion, they made sure we got a taste of their delicately crafted chocolate through a press release made entirely of their Belgian chocolate. We’ll recap the brand’s product offerings soon, but until then, here’s a little behind-the-scenes scoop on their marketing initiative: