To promote their new Highlander Honey Whiskey, Dewar’s, a brand of Scotch by Bacardi, has created unexpected and un-BEE-lievable pieces of artwork with their new campaign. (I’m so sorry, but I couldn’t resist.) In a project called 3-B printing, they placed 80,000 highlander bees into a clear plastic mold and let them do what bees do best.
When the plastic mold was later removed, a bottle-shaped hive of honeycomb was left behind, strangely beautiful, if slightly terrifying. It’s an innovative project, and we definitely give it kudos for appreciating the greatness of nature and all, but we hope that Dewar’s closeness with their bees won’t lead to an uninvited guest in our drink later on.
Now please fly far far away from my nice whiskey.
To see more about how the bottle and (bonus!) a creepy human bust were made out of the honeycomb, check out the production video below. Just be prepared for some very close and personal shots with the little honey-makers.
H/T + PicThx Visual News