Categories
Alcohol Deals Drinks

J Balvin Wants To Buy You A Beer For New Year’s

New Year’s Eve 2021 is shaping up to look more like New Year’s Eve 2020 than many had hoped. Miller Lite and J Balvin want to help you prep for your parties ahead of time so that small business owners can close up shop early to be with their own friends and family via The Closed for Miller Time.

Instead of shopping on New Year’s Eve, customers (in eligible states) can buy a 6-pack courtesy of Miller Lite and J Balvin between Sunday, December 26 and Thursday, December 30. Consumers can claim their beer rebate by visiting MillerLite.com/NYE and uploading their receipt. 

The Closed for Miller Time is part of Miller Lite and J Balvin’s partnership, which was announced earlier this year. To announce the partnership, the pair surprised fans by taking over a traditional bodega and immersed unsuspecting shoppers in J Balvin’s version of Miller Time — spending time with his close friends and family.

“What I love about my partnership with Miller Lite is that it’s all about giving back to the community, having a good time and connecting with your people,” said J Balvin. “Everyone deserves to celebrate this New Year’s Eve and enjoy some Miller Time with their family and friends. All you have to do is stock up on your beer ahead of the night at your favorite local spot, and we’ll take care of the rest to support a good cause.”

“We decided to work with J Balvin because of who he is behind the scenes with friends and family – Jose. He is all about authenticity, describes himself as a ‘regular guy’, and is passionate about supporting those who are working hard during the holidays and deserve time off with family and friends.” added Sofia Colucci, Vice President, Miller Family of Brands. “We hope this initiative inspires others to shop early instead of rushing to buy beer the same day. With this simple act, our fans will help us give back to the community, allow others to spend time with their people, and give a little extra support to small businesses everywhere this holiday season.”

To continue the support of a cause very close to the duo, Miller Lite will donate $50K to the Accion Opportunity Fund, a total of $100K to date through the partnership with J Balvin. The nonprofit provides affordable capital, educational resources, coaching, and networks to small business owners and advances racial, gender, and economic justice for all.

Categories
Alcohol Beer Drinks

Beer Brand Goes Viral For New Berry Brew

If you love The Little Lad, the viral star behind “Berries & Cream,” you can now toast to him with his own beer. Shiner Bock Beer recently announced the limited release of a new Berries & Cream brew, in celebration of the social media sensation.

The Texas-based brewery created a new brew that will exclusively be available on tap at the Spoetzl Brewery in Shiner, Texas. All brewery visitors will be offered a complimentary sample when they book a tour. 

The beer (ABV: 5%) is based on Shiner’s classic cream ale recipe. Its Berries & Cream brew also includes a healthy splash of raspberries and blackberries giving it a fresh, juicy flavor, and it all comes together with a crisp, refreshing finish.

“This festive beer is designed to treat our brewery goers to something special,” says Shiner Head of Marketing, Matt Pechman. “Here at Shiner, we don’t take ourselves too seriously.  Just like the Little Lad, we love Berries & Cream and are excited to spread joy with our new brew!”

Like most trends, Shiner Bock’s Berries & Cream will only be around for a limited time.

Categories
Alcohol Beer Drinks

Here’s How to Get Beer Delivered to Your Door Via Saint Bernard This Holiday

TV shows and movies have always painted a festive holiday scene for Saint Bernards, as they’re usually portrayed as big, lovable pooches that deliver comforting beverages to us or simply as extra huggable gentle giants. Shout out to Beethoven.

This holiday season you can make that wholesome scenario come to life by entering this Breckenridge Brewery contest that will have the winner receive a delivery of beer via Saint Bernard.

Saint Beernard Christmas Ale Deliveries will be happening thanks to Breckenridge Brewery’s partnership with Colorado Saint Bernard Rescue. Residents in NYC and Denver can enter this delightful contest now through December 12 at BreckBrew.com/StBeernardDelivery.

Winners have the enviable prize of cold, delicious beer and some quality time with a beer-delivering, adorable Saint Bernard. Just imagine how awesome your holiday card photos will be if you win.

Categories
Alcohol Beer Drinks

Miller High Life Gets ‘Juicy’ With Its Latest Craft Collab

Miller High Life may be one of the biggest beers in the business, it doesn’t mean that they don’t play well with others. The “Champagne of Beers” has teamed with fellow Milwaukee craft brewery, Lakefront to create The Juicy Life. 

The new brew brings together the best of the breweries’ respective home cities, from the newly minted ‘Champagne of Beers’ region all the way to the lakefront in a crosstown collaboration between Miller Valley Brewery’s Carol Walker and Lakefront Brewery’s Luther Pau. The Juicy Life features experimental HBC 586 hops and Sabro hops with flavors of mango, pineapple and orange. 

The two brands are said to have a general admiration for one another, driving an earned interest between the two to collaborate on a beer that pays homage to both brewers’ specialties — signature, champagne effervescence, and delicious craft flavors.

This venture marks Miller High Life’s fourth collaboration with a local craft brewery, and reinforces its dedication to supporting and working with local craft breweries. Their previous collaborations have included 2016’s Eeek! A Wild Ale with Chicago’s Off Color Brewing, 2019’s Hoppin’ Bubbly Brut IPA with Athens, GA’s Terrapin, and 2020’s Brunch So Hard Orange and Mango IPA with Philadelphia’s Evil Genius Beer Company.

The Miller High Life x Lakefront Brewery’s The Juicy Life is available now in 6-packs of 12 oz. bottles where Lakefront Brewery beers are sold.

Categories
Animals Beer Funny Humor

Behold, A Craft Brewery For Ants

Twenty years ago, a great man had a vision to create a “center for ants”. Now, Hop Valley Brewing Co. is reimagining Derek Zoolander’s dream, and it’s a brewery.

Hop Valley is releasing the world’s first “Brewery for Ants,” a miniature ant farm-inspired replica of its Eugene, OR-based brewery. And it, plus $5,000, could be yours

Many of the human-sized brewery features are included, like stools in the taproom, CryoHops freezing in the back, tiny beer tanks, tie dye couch and more. Unfortunately, ants and beer are not included.

Now through October 1, people can text “ANTS” to 90464 to enter for their chance to win the Brewery for Ants with a mini fridge hook-up and $5,000 towards a trip to visit the full-size brewery.

The Brewery for Ants is a fully functional ant farm, including the sand needed for ants to thrive. Ant enthusiasts are welcome and encouraged to introduce ants to the miniature brewery.

Categories
Alcohol Drinks What's New

Stella Artois Introduces Liberté Non-Alcoholic Beer

Introducing Stella Artois Liberté, a new 0.0% non-alcoholic option designed to give you more. Stella Artois is raising the bar and giving fans a new reason to savor. 

After the year we’ve had, it’s safe to say that people are eager to go back out and grab a beer with their loved ones, those they haven’t seen in over a year, or even the simple opportunity to meet new people — and everyone deserves to raise a toast. Stella Artois Liberté gives everyone the chance to truly savor life to the fullest without sacrifice.

As people start traveling and going out more, Liberté gives you the freedom from missing a beat enabling you to stay in the moment longer and later, the option to say yes to one more round and the confidence to be present. Gone are the days of limiting yourself  — Liberté allows you to quench your thirst while keeping your cool all night and savoring life, together.

“We’re very excited to be able to offer fans our classic Stella Artois lager as a non-alcoholic version of the brew. It’s the perfect addition to round out our Stella portfolio. With this new innovation, we want to provide people the liberty  to enjoy more of life’s special moments with those that matter most,” said Peter Van Overstraeten, Vice President of Premium and Super Premium USA at Anheuser-Busch.

Stella Artois Liberté will come in the classic 11.2oz glass bottle and a redesigned blue label, containing a full-flavored premium alcohol-free lager with a well-balanced flavor of malt sweetness, crisp hop bitterness, and clean finish. The new product is being introduced this September and will be pouring into select markets including New York, Washington D.C., Miami, and Philadelphia.

Categories
Alcohol Beer Drinks

There’s A New Pretzel Beer Out To Help Ring In Oktoberfest Vibes

Oktoberfest season is right around the corner and I’m ready for the all the pretzels and beer. It seems Snyder’s of Hanover and Captain Lawrence Brewing Company knew exactly how to satisfy those cravings all at once by linking up to bring you the first ever Snyder’s of Hanover pretzel beer – SnyderBier.

SnyderBier is brewed with Snyder’s of Hanover pretzels and will come in two flavors – Pretzel Märzen and Pretzel Frücht.

  • SnyderBier Pretzel Märzen: This Märzen style lager has a classic malty taste and elevated notes of slow-baked Snyder’s of Hanover Mini pretzels.  
  • SnyderBier Pretzel Frücht: Brewed with passion fruit, guava and Snyder’s of Hanover Mini pretzels, the Frücht is a gose style ale that is a sweet and savory mashup.

SnyderBier is available now starting today at SnyderBier.com, with a 16oz, 4-pack of SnyderBier going for $14.99 plus shipping, while supplies last. It’ll also be available at select retail locations nationwide while supplies last.

Categories
Alcohol Drinks

Harpoon Brewery and Dunkin’ Craft Three New Beers for Fall

For the fourth straight year, Harpoon Brewery and Dunkin’ are joining forces to reveal a pack of new seasonal beers.

Three new beers will debut alongside Harpoon Dunkin’ Pumpkin Spiced Latte Ale this September, with all made with coffee, donuts or matcha tea from Dunkin’: Harpoon Dunkin’ Blueberry Matcha IPA, Harpoon Dunkin’ Maple Crème Blonde Ale, and Harpoon Dunkin’ Midnight American Porter.

To celebrate the launch, there will be a first-ever Dunkin’ Walk-Thru at Harpoon Brewery. Open for one day only – on August 30, 2021 from 10 a.m.-1 p.m. ET – the local pop-up experience will give fans a chance to order a pack of the beers to go.

What’s more, anyone who orders the new beers at the walk-thru will also be treated to a free Dunkin’ Harpoon IPA Donut filled with a Harpoon IPA jelly and topped with a candied malt crumble — which also happens to be the first Dunkin’ donut made with beer as an ingredient.