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Hit-Or-Miss

Swanky Beer ‘Briefcase’ Carries 4-Pack in Capri Sun Pouches

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If you ever have the urge to carry beer around like some kind of blood smuggler, look no further than the Leuven. Created by Korean designer Wonchan Lee, it’s a minimalist, eco-friendly alternative to traditional cardboard or plastic ringed six packs, that allows you to carry four vacuum-sealed PET bags of beer in a way that probably seems way more futuristic than it actually is.

More a frame than a briefcase, the Leuven concept was developed to create a contrasting aesthetic between the clear pouches and black container, and explore new possibilities for beverage package design. In other words, just ’cause it looks cool.

“Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf,” Lee wrote in his product description, “it has to stand out among others.”

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Still, it’s hip, it’s minimalist, it’s green, and if it ever comes to market, it’ll probably also be wildly overpriced. Why wouldn’t we be in?

H/T PSFK

Categories
Hit-Or-Miss

Would You Drink Beer Out of a Capri Sun Packet?

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(Yes – the answer is yes.)

Here’s the thing. I know plenty of fully-grown men who still drink Capri Suns. Granted, these same men also live with their parents and haven’t been on actual dates in a while, but the perfection of a Capri Sun’s packaging still stands. Beverage pouches are just better. You can bring them pretty much anywhere and don’t have to worry about any carbonated liquids sloshing around and causing a huge mess. There’s a reason they give these things to kids. And what are drunken adults but giant, accountable kids?

BeerPouch bills itself as the “first flexible beverage pouch made for ALL beverages, particularly sparkling or carbonated beverages,” and it’s the perfect alternative to glass growlers. Capable of holding 64 ounces, each BeerPouch runs for only $10, eliminates oxygen and light damage and folds up for easy storage — assuming you don’t just fill it up again once you’re done chugging your Allagash.

Sadly, fully-loaded BeerPouches are only available from breweries who’ve already made the switch. But you can purchase 10 beer pouches for $60 at beerpouch.com. And since they’re twist-cap, you also can’t stick a straw in them like the good old days. But you’re a grown-up now and no one can tell you not to drink out of the spout.

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H/T + PicThx FWF