Categories
Hit-Or-Miss

Listen to the World’s First ‘Playable’ Beer Bottle

beermusic

No, you’re not drunker than you thought. That Beck’s beer bottle is actually making music.

Taking inspiration from Thomas Edison’s original cylindrical phonograph (a predecessor to the “record”), Beck’s Brewery partnered with creative agency Shine Limited to create the Edison Bottle, the world’s first playable beer bottle. The idea — according to the accompanying nifty promo video featured below — was that “Beck’s has had a long association with music and art,” and that Edison had invented his phonograph around the same time that Heinrich Beck first started brewing back in the 1870s. (History guys, it’s not just for reading and forgetting immediately after the final.)

The video and website explain the final product was a “formidable technical challenge,” which debuted at a design conference in New Zealand in May to a “standing ovation from the assembled media and design community.” Based on the video alone, heck, I believe it. Luckily all we have to do is sit back, relax and press play to see the Edison Bottle in action.

Getting to hear the catchy single “Here She Comes” by New Zealand band Ghost Wave, which was inscribed on the bottle, is a nice plus too.

H/T + PicThx Laughing Squid

Categories
Video

The Top 5 Foodie Ads for Superbowl XLVII

The Top 5 Foodie Ads of Superbowl XLVII
The outlandish and witty ads that we get bombarded with on game day were at a premium this year, but there were a few standouts sandwiched in between a Destiny’s Child reunion and an exciting, close championship game.

 

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5. Beck’s Sapphire – No Diggity

This one was simple, simply featuring the sleek bottle design of Beck’s Sapphire. However, there’s something about a fish serenading Blackstreet’s “No Diggity” that gives this ad a spot on the top 5:

 

4. Taco Bell – We Are Young

This one got some buzz on the web when it was released earlier this week and it made its national debut yesterday. The clip earned a good chuckle as the elderly wreaked havoc while a terrible Spanish version of Fun’s “We are Young” played in the background.

 

3. Got Milk? – The Rock’s Milk Mustache

This commercial portrayed Dwayne “The Rock” Johnson as a superhero making his way through the madness of the city, drinking milk (of course) to help him along on his crime-fighting errands.

 

2. Wonderful Pistachios – Crackin’ Gangnam Style

We thought we left Psy and Gangnam Style in 2012, but he made his way back for the Superbowl. At least for one last time, Gangnam Style was funny.

 

1. Doritos – Goat for Sale

A man buys a goat and quickly finds out why it was for sale. Well done, Doritos.

 

Late Addition – Jell-O Pudding Surprise

At the end of the game, Jell-O decided to give a surprise to the losing San Francisco 49ers. In the ad, it promised the city free pudding on Tuesday and mocked Baltimore in the process.

Categories
Hit-Or-Miss

Beck’s Tries for a Newer, Sleeker Look with Sapphire Beer

And, no, it’s not blue. Bummer, right? That would have been the selling point for me.

The selling points for normal people, though, are a little more practical. The golden pilsner-style beer, brewed by Beck’s, the number one German beer brand in the world, is made with the German-grown Saphir hops, giving it a distinctively smooth flavor. If you’re into that sort of thing. Tastiness.

It’s also brewed in accordance with an actual German law, Reinheitsgebot, the purity law over 500 years in effect. Reinheitsgebot allows for the use of just four primary ingredients in the brewing process. Plus, Sapphire comes in a cool black bottle, which apparently took Beck’s two years to make. So. There’s that.

The beer, taking a page from Budweiser’s super successful ‘Platinum’ campaign in late 2012 (note: Bud Light Platinum comes in a blue bottle. Is that ironic?), was debuted on New Year’s Eve in Chicago, LA, Miami and New York and introduced as a newer, sleeker higher ABV beer than its predecessors. Available now in high-end clubs and bars, as well as in grocery stores and liquor shops, Sapphire is sold in 12-ounce bottles in 6- and 12-packs.

Just keep an eye out for that black bottle. It’s supposed to be really nice.

PicThx: German Pulse