Baskin-Robbins is known for one thing — well, make that 31 things. The popular ice cream chain has been proudly serving up its 31 flavors since 1945, which is how the company launched to now international fame. So to think of Baskin-Robbins selling anything that doesn’t involve ice cream (and yes, we’re counting their mind-blowing ice cream cakes) just feels… weird.
But we might all have to get used to this idea, and fast. As of March 2017, Baskin-Robbins has announced that they are testing a brand new product, one just as delicious albeit very different from the company’s iconic scoops: popcorn.
The company has created a few savory and sweet popcorn flavors for our snacking enjoyment and each one sounds more delicious than the next.
For savory, we have a classic butter and a cheddar jalapeno flavor. For sweet-lovers, a few flavors that are shout-outs to Baskin-Robbins’ classic ice creams: cookies and cream, sweet and salty, and the classic caramel praline.
Baskin-Robbins’ VP of Marketing, Carol Austin, informed us that of all the flavors, plain butter is surprisingly garnering the most attention. Despite this, she insisted that stranger flavors could be following these initial ones, provided that testing goes according to plan.
For now, the popcorn is only available for purchase in Tennessee and Illinois, but Baskin-Robbins representatives feel strongly that this product is testing well enough to hopefully expand. If the results do come back positive, we could be seeing this new snack in Baskin-Robbins locations across the country sooner than we think.
Until then, we’ll just enjoy our Flavor of the Month cones in anticipation.