Ever had one of those moments when you’re craving ice cream but you’re too lazy or short on time to actually go get a scoop? Well, this problem could be ancient history if all goes well for the newest service being tested by Baskin-Robbins.
You might want to sit down for this one.
Representatives from the Dunkin’ Brands corporate office (which also owns Dunkin’ Donuts, if you didn’t guess) announced earlier this month that Baskin-Robbins is fiddling with a new home delivery service.
Yeah. Ice cream, at your door, whenever you want it.
Although the service is still a prototype, it’s being tested in four national markets: Chicago, Los Angeles, Washington D.C., and San Jose. All 31 flavors of Baskin-Robbins ice cream are available for delivery, as are ice cream cakes, and pints of ice cream. But don’t think you can only order in bulk; the smallest orders can be sent directly to your door as well, including a single scoop of ice cream in a cone or cup.
The VP of Marketing at Baskin-Robbins, Carol Austin, says that their hope is that this service will help boost winter sales for the company, which are understandably lower than they are during warmer seasons. If the service tests as well as predicted, it could be available nationwide by 2018; however, no one can know this for certain until the four markets have been extensively tested.
If you’re a little skeptical of an ice cream delivery service (especially if you live in a warmer climate), rest assured that Baskin-Robbins did dozens of trial runs before they started testing. Overall? They had surprisingly no issues transporting their legendary ice cream from store to customer.
The only thing they can’t do as of now? Send whipped cream without it melting! So make sure you have a can on hand if that’s your go-to topping.