Alcohol Feel Good News Toasty

Jägermeister Gives Back To Hurricane Affected Bartenders

Mast-Jägermeister US (MJUS), makers of Jägermeister, are donating to bartenders affected by the recent hurricanes in Florida, Puerto Rico, and Texas. MJUS will donate $100,000 to the Bartender Emergency Assistance Program (BEAP) at the USBG National Charity Foundation.

The Foundation, currently focusing its energies on hurricane relief, aims to help as many industry members as possible recover from the storms that ravaged these areas in August and September. The donation ties back to Jägermeister’s values of giving back to the communities, consumers, and trade professionals whose support it has received over the years.

“The unimaginable devastation the recent series of hurricanes has wrought on the U.S. and Puerto Rico has struck at the very core of our company, compelling us to look for ways to directly help those in need,” said Jeff Popkin, CEO of MJUS.  “Aiding those of our colleagues in the spirits industry whose livelihoods have been affected is of utmost importance and we hope our $100,000 donation to the BEAP will assist them in their time of need and help them get back on their feet.”

In addition to the $100,000 company donation, MJUS employees may also donate. USBG Foundation has created a custom donation page for employees who would like to help industry colleagues directly affected by hurricanes Harvey, Irma and Maria. The custom donation page will funnel donations directly to the BEAP.

“As we strive to achieve our mission of supporting the lifelong health and well-being of service industry professionals, the Bartender Emergency Assistance Program helps us provide direct financial support to individuals in need,” said Aaron Gregory Smith, USBG Executive Director.  “We’ve raised over $80,000 through community fundraising efforts and already allocated over $30,000 in emergency assistance grants to individuals in need since late August. As we process and distribute more grants every week, this generous $100,000 contribution from Mast-Jägermeister US more than doubles our fundraising efforts to date. We are so grateful for this overwhelming support!”

Those in the service industry who have been affected by the natural disasters and would like to apply for a grant can go to

Alcohol Drinks Feel Good News Toasty

Japanese Liquor Brand Suntory Gives Back To Hurricane Victims

Suntory Holdings, makers of U.S. brands Jim Beam and Maker’s Mark, recently committed $1 million to support the American Red Cross with recovery efforts in communities that have been impacted by the devastation of Hurricanes Harvey and Irma.

“Suntory’s vision of Growing for Good is built on core values that include giving back to society. It is in that spirit that we want to support relief and recovery for those impacted by these devastating hurricanes,” said president and CEO Takeshi Niinami via a statement. “Our thoughts are with the families, communities and our partners impacted by these massive storms.”

In addition to the Japanese company’s donation, Beam Suntory – a subsidiary of Suntory Holdings – has also contributed more than $100,000 to support employee assistance funds established by its largest distributor partners, Southern Glazer’s Wine & Spirits and the Republic National Distributing Company, as well as the Bartender Emergency Assistance Program. Beam Suntory is also matching the hurricane relief donations of its U.S. employees. Another Suntory Holdings company, Pepsi Bottling Ventures has made a monetary donation to the American Red Cross and will also be providing access to water and other supplies.

Suntory’s business in the United States includes Chicago-based Beam Suntory, the world’s third largest premium spirits company, and North Carolina-based Pepsi Bottling Ventures, the largest privately-held bottler for Pepsi-Cola products in North America. Beam Suntory’s operations include the Cruzan Rum distillery in the U.S Virgin Islands, which were in the path of Hurricane Irma.