Categories
Hit-Or-Miss

MasterChef Australia Serves Sexism with a Side of Stereotypes in New Commercial

masterchef-ad

MasterChef‘s PR team served up a steaming dish of sexist failure this week with the release of the promotional trailer for the new season of MasterChef Australia: Boys vs. Girls.

MasterChef manages to pack an impressive number of gender stereotypes into the three minute commercial, which features smiling women in pink aprons baking cupcakes and claiming  that women “are better at presentation, because we’re used to grooming ourselves!” while men stand at baby-blue grills, waving spatulas and spouting gems like, “when a man puts his mind to a job, it always comes out better.”

The climax of the segment comes when “Daddy’s Little Princess,” “50s Housewife,” and “Tiger Mum”  face off against “The Cattle Rancher” and “The Dude” in a foodie showdown. The women are armed with oven mitts and the men carry baguettes, because nothing says “masculine confidence” like a man wielding a long, hard loaf of French bread as a weapon.

frenchbread

Nope, definitely not compensating for anything.

Penis jokes aside, MasterChef definitely missed the mark on this one. Here’s hoping that the contestants this season have more creativity and imagination in the kitchen than MasterChef‘s PR team had behind the camera, because they’re going to have to work pretty hard to overcome the bad taste this commercial left in viewers’ mouths.

The ad:

H/T Eater

Categories
Hit-Or-Miss

Serve Appetizers Off This Crusty Baguette Table

Baguette Table

Looking for a quirky way to amp up your dining room decor? Then consider this crusty-chic table created by Gosia and Tomek Rygalik as part of the “bread experience” at the Vienna Design Week Laboratory. Made out of old baguette loaves, the piece was constructed to demonstrate how food that would have been thrown away could be put to good use.

 

Baguette Table

Since food furniture is always a good idea, this crusty creation receives an A+ in our Foodbeast books. Unfortunately, it’s not up for sale, but the good news is if you have a few dozen loaves of stale baguettes lying around and some spare glue, you can probably construct your very own said bread table. We just don’t recommend trying to eat it.

H/T Designboom + PicThx Studio Rygalik

Categories
Hit-Or-Miss

The Internet Shows Us How to Properly Use a Baguette

baguette-gym

Baguettes are the most casual members of the bread population, because they can serve several different purposes in a snap. Need a baseball bat on the fly? Grab a baguette. What about a makeshift computer outlet? The loaf’s got you covered.

The Baguette-Me-Nots Tumblr features exactly that — the sheer greatness that is the baguette. The possibilities of usage are practically endless, so it’s about time you incorporate the French grub into your everyday lives. Plus, no situation is off limits. Not even showering with a baguette.

Check out a few handy bread uses below:

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Baguette

Baguette

Baguette

Baguette

Baguette

H/T + Picthx Baguette-Me-Nots