Categories
Hit-Or-Miss

A&W Wants to Clip Mini Billboard Ads to Your Beard

beard-ads

It’s about high time we made use of manly manes and one of the world’s most valuable natural resources: Beards.

At least, that’s what A&W was thinking when they signed up with a Kentucky-based agency to create “beardboards.” According to Biz Insider, the “half-joke, half genius” scheme involves paying men with beards $5 a day to walk around with a mini ad clipped to their facial hair.

“We’re getting a ton of emails from guys with epic beards that want to host beardboards and we’re actually in talks with some brands that want to be Beardvertisers. I think we’ll probably be seeing some beardboards in the wild before too long,” said agency Cornett-IMS’s Whit Hiler.

I can imagine this working really well on a first date:

Girl: So, what do you do for a living? (The inevitable, dreaded question.)

Guy: I sell beard space. 

Girl: You what?

Guy: I’m a beardvertiser! *Points to a mini billboard of bacon burgers clipped to his beard*

Girl: God, that’s the sexiest thing I’ve ever seen.

I mean, look at the potential:

brad-pitt-beard

cast_away tom hanks

hagrid

gandalf

Foodbeast’s very own, Rudeluv. Too presh <3

rudy!

H/T Biz Insider + PixThx Prepster Punk, Stranger Diaries, Intuition, Epic Beards

Categories
Fast Food

Yum! Brands Sells A&W and Long John Silver’s Restaurants

Yum! Brands Inc. has agreed to sell its A&W and Long John Silver’s Restaurants to two different companies in efforts to put their focus on their other brands. Known to most as the company behind KFC, Pizza Hut, and Taco Bell, Yum!’s chief executive, David C. Novak states that the two restaurants “no longer fit our long-term growth strategy.” Although the prices behind the sales have not been disclosed, we do know that A&J has been acquired by A Great American Brand, and Long John Silver’s will be going to LJS Partners LLC.

THX: DealBook

 

 

Categories
Fast Food

Yum! Brands Makes Offer for Chinese Hot Pot Chain “Little Sheep”?

Yum! Brands, the world’s largest restaurant company, made an announcement earlier this week that revealed its proposed plans for Chinese-based Little Sheep hot pot chain. Yum! Brands, the people behind KFC, Pizza Hut, Taco BellA&W Restaurants and Long John Silver’s, totaling 38,000 restaurants in over 110 countries and territories, look to add one more major restaurant to their impressive portfolio.

Not a random investment opportunity, Yum! has been a significant shareholder in the Little Sheep brand since 2009, currently holding 27.2% of the company’s shares. The Yum! brand believes that a stronger partnership will accelerate Little Sheep’s development, benefiting from certain flexibility and access to additional growth capital from Yum! at short notice.

In layman’s terms, Little Sheep will have the benefit of that Yum! money. The partnership won’t be one-sided though. Having entered the Chinese market in 1987, China is now Yum!’s number one market in terms of restaurant development. A recent NY Times report noted that 500 Yum! restaurants opened throughout mainland China alone, generating more than one-third of its annual revenue in the country.

With Yum!’s 6.50 Hong Kong dollar ($0.84) offer for most of the company’s shares puts the company’s valuation at $682 million. The aim was to raise Yum!’s stake in the company to 63.2 percent, with the remaining percentage going to Little Sheep founders Zhang Gang and Chen Hongkai.

Yum! is currently the global leader in the chicken, pizza and Mexican-style food categories. Time to capture that Chinese Food + Hot Pot swag? Seems like a likely direction for the restaurant giant.

Categories
Video

Epic Meal Time Makes a Fast Food Lasagna

Courtesy of Epic Meal Time, we are witness to one of the world’s most obscene renditions of lasagna…the Fast Food Lasagna. Made from bacon, 15 Big Macs from McDonald’s, 1L of Big Mac Sauce, 15 Wendy’s Baconators, 15 Teen Burgers from A&W, Onion Rings, Cheese and Jack Daniel’s Meat Sauce, this entire meal will cost you 5,463 grams of fat and allot you 71,488 calories. Who’s mad though? We’re definitely not. Enjoy these guys as they show you how to put the entire dish…tray…errr…troth, together:

Categories
Fast Food

A&W Restaurants Test ‘Texas Toast Chicken Sandwiches’

Just when the general public is about to forget about A&W, they decide to bulk up their menu offerings to re-engage some of their audience. In this particular move, the chain is toying with three flavors of a Texas Toast Chicken Sandwich in various test markets. In the mix is a Honey Dijon Club, BLT and Buffalo Chicken sandwiches. If you happen to be in the test area of an A&W with these new sandwiches, definitely let us know how they taste! With this move, A&W seems to be joining a rank of limited major players currently offering Texas Toast sandwiches. Their current competition includes the likes of Hardee’sTexas Toast Bacon Cheese Thickburger and Dunkin’ Donuts‘ recently released Big ‘N Toasty breakfast sandwich. (Via BurgerBusiness)

Categories
News

Yum! Brands Adds Calorie Info to Menus

No more guesswork when you’re doing work on that Burrito Supreme.

Fast Food giant, Yum! Brands, has announced that it will be voluntarily posting calorie info on all of its menu boards starting this year. The company owns A&W All American Food, KFC, Long John Silvers, Pizza Hut and Taco Bell. They estimate that the complete transition will be completely by January 2011.

The move is a new one for the fast food industry, as Taco Bell, Pizza Hut and KFC will be the first national restaurant chains to post calorie info alongside their menus. In conjuction with this move, Yum! Brands will also stop advertising on television programs aimed at children under 12 and plans launch online exercise programs to promote a healthy, balanced lifestyle for their customers.