It’s about high time we made use of manly manes and one of the world’s most valuable natural resources: Beards.
At least, that’s what A&W was thinking when they signed up with a Kentucky-based agency to create “beardboards.” According to Biz Insider, the “half-joke, half genius” scheme involves paying men with beards $5 a day to walk around with a mini ad clipped to their facial hair.
“We’re getting a ton of emails from guys with epic beards that want to host beardboards and we’re actually in talks with some brands that want to be Beardvertisers. I think we’ll probably be seeing some beardboards in the wild before too long,” said agency Cornett-IMS’s Whit Hiler.
I can imagine this working really well on a first date:
Girl: So, what do you do for a living? (The inevitable, dreaded question.)
Guy: I sell beard space.
Girl: You what?
Guy: I’m a beardvertiser! *Points to a mini billboard of bacon burgers clipped to his beard*
Girl: God, that’s the sexiest thing I’ve ever seen.
I mean, look at the potential:
Foodbeast’s very own, Rudeluv. Too presh <3