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Beer

You’ll Soon Be Making Beer At Home Thanks To Keurig And Anheuser Busch’s Collab

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Keurig’s been the king of instant coffee for a while now, but it sounds like they’re being a little more ambitious, teaming up with Anheuser-Busch InBev, meaning we might soon see them roll out instant alcohol makers.

According to CNN Money, the two companies are hoping to put together a machine that can instantly make beer, spirits, cocktails and mixers.

Just imagine making your own Budweiser, Corona, or even Shock Top, without having to run to 7-Eleven.

Unfortunately, while Keurig’s pretty much been the sensei of coffee makers, they haven’t popped off much with their other products. Their attempt at an instant soda maker didn’t exactly work out. They stopped making the “Kold” machines last June after only 10 months of production. Even then, in launching the “Kold” they were already behind the curve, as SodaStream ran with the concept years before them.

While the two work on their version of an in-home beer brewer, they’re behind yet again, as SodaStream made a similar product called a Beer Bar, in Europe.

We’ll have to see how the machine will look, but between the two mega companies, you have to think they’ll create something worth writing home about.

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Hit-Or-Miss

This Is How Science Created The World’s Smoothest Beer Glass

When people think of King Cobra Malt Liquor, the term “classy” probably doesn’t roll off the tongue. In the US, King Cobra Malt Liquor, is distributed by Anheuser-Busch, and should be officially reserved for fraternity games like Edward Fourtyhands. 

However, in Europe, Cobra Beer, a Molson Coors product, carries a variety of different alcoholic and non-alcoholic beverages including “King Cobra”, which Cobra Beer markets in a really fancy champagne-style bottle as, “the world’s first double fermented, Pilsner style lager,” according its website.

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Don’t let the name fool you, Cobra Beer’s King Cobra and King Cobra Malt Liquor and are very different.

Branded with the tagline, “Live Smooth,” Cobra beer prides itself on smoothness and sophistication. So much so that Cobra Beer now claims they’ve invented the world’s smoothest glass.

Not only does this glass feature never seen before technology but its designers also claim that this glass will be, “the biggest innovation in pouring since gravity.”

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In order to help launch this new glassware campaign, Cobra Beer worked with London-based Karmarama, an independent marketing communications firm, along with a team of specialists and professors at universities including Birmingham University and Imperial College to develop the glassware prototypes.

Cobra glass visual

In order to deliver the most efficient beer glass on the market, Cobra designed a helix-shaped channel into the glass, which is the center of the glass’s fucntion.

“The glass has a unique channel in the interior facia allowing the liquid to flow smoothly around the glass to the base, creating a whirlpool effect, releasing flavour and aroma and creating the perfect head, all in order to bring to life the beer’s ‘impossibly smooth’ positioning,” according to a Karmarama press release. 

Alison Pickering, Brand Director Portfolio at Molson Coors, said she expects this glassware to add excitement and interest into the Cobra brand as they expand. 

The glassware we think is industry-defining, will help create reappraisal of Cobra, adding visual drama at the bar, and ensuring the best possible pint,” Alison Pickering, Brand Director Portfolio at Molson Coors

The public will be able to experience this new innovate beer drinking technology sometime this summer, so get ready to “Live Smooth.

Categories
Hit-Or-Miss

These Beers Dominated Your Google Searches in 2014

Even though craft beer has been steadily on the rise for the past few years, most of the top 10 beers Americans Googled in 2014 were owned by two companies. Anheuser-Busch and MillerCoors took the top nine spots with Sierra Nevada coming in 10th.

The increased availability of specialty drafts seems to have brought about a new interest in pretty basic beer brands, all of which are native to North America.

MillerCoors

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Brewing conglomerate MillerCoors won Google searches this year with five of its products being some of the most searched beers this year. Keystone, the relatively smaller sub-brand that’s typically overshadowed by its light counterpart, was ranked above Miller, Blue Moon, Coors, and Pabst Blue Ribbon.*

SABMiller and Molson Coors Brewing Company established the joint venture MillerCoors in 2007 to better compete against Anheuser-Busch and Sam Adams Brewing, the largest craft beer company in America.

According to Google’s data, MillerCoors seems to be successfully entering our hearts, minds and search histories. Last year’s most searched beers were predominantly under the Anheuser-Busch umbrella with mostly niche beers filling out the other spots.

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MillerCoors shouldn’t feel too comfortable though considering that Budweiser and Corona claimed the top spots. Bud Light and Modelo snuck in toward the bottom of the list.

The intrigue surrounding the Budweiser brand and Grupo Modelo beers was mostly likely fueled by FIFA World Cup sponsorship and the Corona recall this year.

Sierra Nevada

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As the only craft beer to (barely) make this list, the Chico, CA, based brewery is a solid representation of the gradual corporatization of local breweries. Trailing behind Sam Adams in the national market, Sierra Nevada challenges the notion that craft beer should be defined by quantity rather than quality.

Top 10 Googled Beers

*The Pabst Brewing Company is technically a standalone entity, but MillerCoors contract-brews Pabst Blue Ribbon.

 

Categories
Hit-Or-Miss

Drunken Media Coverage of Tonight’s Debate…Brought to You by Budweiser?

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As President Barack Obama and former Massachusetts Governor Mitt Romney face-off for the third and final presidential debate, Anheuser-Busch InBev will be working their magic behind the scenes.