2020 has been a big year for Travis Scott in the food game. He got a limited-edition meal collab with McDonald’s, and to close out the decade, he’s shooting his shot with alcohol giant Anheuser-Busch on a new hard seltzer.
Called Cacti, this hard seltzer differs from others on the market in that it’s inspired by tequila. As such, the brand is made with Mexican premium blue agave, and contains a whopping 7% ABV. That puts it significantly higher than White Claw (5% ABV) and other competing seltzers in the market in terms of how lit you’ll get.
Travis Scott’s Cacti line is going to launch nationwide in Spring 2021, and the Cactus Jack-inspired beverage will come in three flavors: Lime, Pineapple, and Strawberry. They’ll be available in 12-ounce cans in a 9 count variety pack, as well as 16-ounce and 25-ounce single cans.
Natural Light is an integral part of many a college tenure… at least it was for me. And now, the xx beer is giving back to college graduates by giving them with $1 million to help with college debt.
The Natural Light College Debt Relief Program, now in its third year, is as ten year, $10,000,000 commitment. This year, to raise awareness around the growing cost of college, Natty will send $100 via Cash App or check to anyone willing to rent their diploma as part of a highly-classified plan they’re brewing up as an extension of the college debt relief program.
According to Forbes, the total college debt has risen to $1.6 trillion with a slew of financial ripple effects. In 2018, Natty decided to not stand idly by and started paying down US college loans and thus the program was born.
“College Debt remains one of the most pressing issues facing Americans today, so we’re proud to keep supporting the Natty community by coming back with another million dollars to help ease some of the burden” said Daniel Blake, Senior Director of US Value Brands at Anheuser-Busch. “But we’ve also got something else exciting in store to keep the spotlight on this issue – all we need is our fans actual diplomas to make it happen…”
Any college graduate over the age of 21 can make a $100 by offering to rent their original diploma to the brand, with a promise to return it in the exact same condition. Participants fill out a diploma rental agreement and the brand will send a pre-paid envelope to mail back the diploma.
You can also post a video showing how you would celebrate if all your loans were paid off. Complete the submission by showing off the Natty Light logo in the video and inserting #NattyStories, #Contest and #2020 when its posted to social media.
Natty Light will be accepting #NattyStories entries through March 29th, 2020.
For years now, Natty Light has been THE drink of choice for beer pong tables and wild college weekends. It’s gained such a huge following because you can pick up a huge pack of them at a budget-friendly price.
Natty Light is trying to be more than just a cult favorite with their newest product, a Strawberry Lemonade variety that screams “spring break” louder than partiers on a beach.
Photo: Evan Lancaster//Foodbeast
For those wondering, this isn’t necessarily a shandy, as it’s not a 50/50 mix of beer and lemonade. The new “Naturdays” beverage is a light lager brewed with a strawberry lemonade flavor. Of course, no one would object to you making actual shandies or radlers out of these cans, and they’d make for a pretty refreshing way to keep the good times rolling.
You can find the new Strawberry Lemonade Natty Lights now in stores nationwide.
One of SoCal’s top craft brewers has brought together the mango carts of LA with classic Estrella Jalisco beer to make their own ready-to-drink Mango Michelada.
Estrella Jalisco brought together Golden Road Brewery’s Mango Cart beer with Clamato Picante to create a Mango Michelada in a can. The collaborative cans make it easy to enjoy a michelada straight away, but you can also combine the brews together for your own unique twists on the refreshing beverage.
In the time it’s been out, the collab has been poppin’ on social media, with thousands of social media posts already out about these micheladas in a can.
Here’s a look at what people are saying about Estrella Jalisco and Golden Road’s new brew:
The micheladas pair well with mangoes and citrus, but can also be used to make a giant fishbowl Mango Michelada, which is what the Foodbeast crew did when they got wind of Estrella Jalisco and Golden Road’s convenient product.
If you’re a michelada fan but want to enjoy them without all of the setup, Estrella Jalisco’s team-up with Golden Road and Clamato is the ideal compromise.
You can find cans of the Mango Michelada at participating retailers nationwide, including Northgate Markets, where you can also pick up all of your favorite Hispanic meals and ingredients.
Are you ready for some football but don’t like the taste of beer? Well, Lime-A-Rita has got you covered.
The Bud Light brand recently announced its debut as an Official Sponsor of the NFL, as part of Anheuser-Busch’s ongoing partnership with the National Football League. With the expansion of the partnership, Lime-A-Rita will now be able to have a larger presence on game day, both on and off screen.
“The NFL has been making a lot of positive changes to highlight and speak to female fans,” says Chelsea Phillips, VP Brand Marketing for Lime-A-Rita, via a statement. “We are excited for Lime-A-Rita to be a brand that can support these efforts and bring even more fun to our consumer’s favorite sport.”
In other Lime-A-Rita news, its Pome-Granate-Rita hit the shelves last week as a Fall/Winter seasonal flavor, available until next Spring. The flavor combines the juicy and tart flavors of pomegranate with a margarita twist. The result is a sweet, refreshing alternative to beer.
Many companies are pitching in to help those affected by the catastrophic damage that Hurricane Harvey has caused southeastern Texas and Louisiana. For their part, Anheuser-Busch, makers of Budweiser Beer, is delivering three truckloads — over 155,000 cans — of emergency drinking water to help communities in the Gulf Coast area.
An initial truckload was sent from their Cartersville brewery in Georgia and delivered to the American Red Cross in Baton Rouge on August 28 with help from Mockler Beverage, one of Anheuser-Busch’s wholesaler partners. Two additional truckloads are being sent to an American Red Cross facility in Arlington, Texas, which are scheduled to arrive in the coming days.
The Cartersville brewery halts production periodically throughout the year to prepare canned drinking water so as to be ready to help American communities in times of need. This clean, safe emergency drinking water was already canned and ready to be shipped when the Red Cross issued an urgent request to support communities hit by Hurricane Harvey.
Hurricane Harvey hit the Gulf Coast early Saturday with winds over 100 mph and devastating floods in some areas. The American Red Cross prepared over 50 shelters to support thousands of potentially displaced people.
Anheuser-Busch has three facilities in Houston: one large brewery, its craft partner Karbach, and the Longhorn glass bottle facility. These three facilities together have approximately 1,100 employees and all are safe.
The company has a longstanding tradition of providing water and supplies to those affected by natural disasters nationwide. In 2016, Anheuser-Busch produced and shipped emergency drinking water to communities hit by natural disasters, including the California wildfires, the Louisiana floods, and Hurricane Matthew. Since 1988, the St. Louis-based brewer has provided over 76 million cans of drinking water to aid disaster-stricken areas.
Keurig’s been the king of instant coffee for a while now, but it sounds like they’re being a little more ambitious, teaming up with Anheuser-Busch InBev, meaning we might soon see them roll out instant alcohol makers.
According to CNN Money, the two companies are hoping to put together a machine that can instantly make beer, spirits, cocktails and mixers.
Just imagine making your own Budweiser, Corona, or even Shock Top, without having to run to 7-Eleven.
Unfortunately, while Keurig’s pretty much been the sensei of coffee makers, they haven’t popped off much with their other products. Their attempt at an instant soda maker didn’t exactly work out. They stopped making the “Kold” machines last June after only 10 months of production. Even then, in launching the “Kold” they were already behind the curve, as SodaStream ran with the concept years before them.
While the two work on their version of an in-home beer brewer, they’re behind yet again, as SodaStream made a similar product called a Beer Bar, in Europe.
We’ll have to see how the machine will look, but between the two mega companies, you have to think they’ll create something worth writing home about.
When people think of King Cobra Malt Liquor, the term “classy” probably doesn’t roll off the tongue. In the US, King Cobra Malt Liquor, is distributed by Anheuser-Busch, and should be officially reserved for fraternity games like Edward Fourtyhands.
However, in Europe, Cobra Beer, a Molson Coors product, carries a variety of different alcoholic and non-alcoholic beverages including “King Cobra”, which Cobra Beer markets in a really fancy champagne-style bottle as, “the world’s first double fermented, Pilsner style lager,” according its website.
Don’t let the name fool you, Cobra Beer’s King Cobra and King Cobra Malt Liquor and are very different.
Branded with the tagline, “Live Smooth,” Cobra beer prides itself on smoothness and sophistication. So much so that Cobra Beer now claims they’veinvented the world’s smoothest glass.
Not only does this glass feature never seen before technology but its designers also claim that this glass will be, “the biggest innovation in pouring since gravity.”
In order to help launch this new glassware campaign, Cobra Beer worked with London-based Karmarama, an independent marketing communications firm, along with a team of specialists and professors at universities including Birmingham University and Imperial College to develop the glassware prototypes.
In order to deliver the most efficient beer glass on the market, Cobra designed a helix-shaped channel into the glass, which is the center of the glass’s fucntion.
“The glass has a unique channel in the interior facia allowing the liquid to flow smoothly around the glass to the base, creating a whirlpool effect, releasing flavour and aroma and creating the perfect head, all in order to bring to life the beer’s ‘impossibly smooth’ positioning,” according to a Karmarama press release.
Alison Pickering, Brand Director Portfolio at Molson Coors, said she expects this glassware to add excitement and interest into the Cobra brand as they expand.
“The glassware we think is industry-defining, will help create reappraisal of Cobra, adding visual drama at the bar, and ensuring the best possible pint,” Alison Pickering, Brand Director Portfolio at Molson Coors
The public will be able to experience this new innovate beer drinking technology sometime this summer, so get ready to “Live Smooth.“