Travis Scott’s track record with successful brand partnerships speaks for itself. Lucrative deals with General Mills, McDonald’s, and Epic Games in the past year have yielded fantastic results, with corporations looking at the Sicko Mode star as the cultural icon to link with if they’re looking take their relevancy and influence with this generation to the moon. Now, Anheuser-Busch has followed suit by partnering with Scott on new spiked seltzer called CACTI.
CACTI is a new entrant in the burgeoning hard seltzer category that uses 100% premium blue agave from Mexico, cold fermented cane sugar, agave syrup, and a hint of lime juice. Available flavors are Lime, Pineapple and Strawberry and will come in 12oz cans sold in a 9 count Variety Pack as well as 16oz and 25oz singles.
This collaboration sounds like another timely win for Scott as the hard seltzer market has been booming with the likes of White Claw putting their stamp on cultural relevancy. And with the creative genius that the rap game Cactus Jack wields with savvy branding and taste, it’s only a matter of time before CACTI makes its way into personal fridges and coolers nationwide.