Design Entrepreneurship Technology

Food Fighters Universe Is The First NFT-Backed Restaurant Group

Andy Nguyen, the notable restaurateur behind the world’s first Bored Ape Yacht Club-inspired restaurant, Bored & Hungry, has just announced the launch of yet another first — Food Fighters Universe, an NFT-backed restaurant group founded alongside Kevin Seo and Phillip Huynh. 

Connecting food and Web3, FFU is a collection of 10,000 unique tokens on the ETH (Ethereum) blockchain. For a quick overview in blockchain language, a token is any asset that is digitally transferable between two people. NFT’s, which stand for Non-Fungible Tokens, are unique cryptographic tokens that exist on a blockchain and cannot be replicated. 

Each purchase of a Food Fighters NFT helps to develop the world’s first NFT-backed restaurant group. With the goal of building gathering spaces in real life and in the metaverse, Food Fighters NFT-holders will gain additional access to useful tools and cool experiences.

Experiences FFU plans to offer members include tickets to their annual IRL Food Fighters Festival along with a “Easter egg hunt” style of hidden restaurants. Keeping with a community-centric approach, FFU will share governance on decisions regarding restaurants and menu items through Discord, Twitter and other platforms.

“We launched Bored & Hungry to show people that NFTs are more than ‘just a JPEG’, that the IP can be used to create brands and businesses,” said Nguyen, co-founder of viral restaurant concepts including Afters Ice Cream, Matte Black Coffee and Trill Burgers. “Food Fighters Universe is an extension of that idea. This project got inspired by seeing all the problems that are currently happening in the food and beverage industry: high food cost, high turnover of staff, quality of service. I saw the Web3 space as a way to fix those problems and save the restaurant industry.”

The FFU community already houses heavy hitters like rap legend Bun B, NBA All-Star/entrepreneur Baron Davis, and also NFT advisor and consultant Josh Ong. The 10,000 unique NFTs were designed by artist frothyoatmilk and consist of individually customized food favorites like pizza, ramen, ice cream and sushi. 

Lastly, one percent of revenue will be donated to Abound Food Care and Action Against Hunger, who both focus on addressing food sustainability and world hunger. 

Look out for Food Fighters Universe to launch in May.

Entrepreneurship News Pop-Ups Restaurants Technology What's New

New Bored Ape Yacht Club Restaurant Hopes to Show the Potential of NFTs Translating Into the Real World

Photo: justborednhungry

Los Angeles-based restaurateur Andy Nguyen is hoping to show the marketing potential of NFT’s with a new Bored Ape Yacht Club restaurant pop-up.

NFT’s have been all the rage recently as the world is moving increasingly towards a digital space. However, it’s easy to understand the confusion behind NFTs in their current form. We spend a good chunk of our day on social media scrolling past jpegs, so the idea of owning a digital picture exclusively doesn’t sound appealing on the surface. 

NFT’s, otherwise known as non-fungible tokens, are cryptographic or digital assets on a blockchain with unique codes that distinguish them from each other. Cryptography is the study of secure communication techniques between a sender and their intended recipient. The unique codes prevent owners from trading or exchanging them, unlike cryptocurrencies.

To clarify, though NFTs are now booming as a way to buy and sell digital artwork, they are much more than static jpegs. Think of them as art that can evolve from its original form, expanding the ways in which it can be used on different platforms and in various settings. When you purchase an NFT, it’s similar to creating a character in a multiplayer game: you start with the original art piece, and as it interacts within the digital space, it gains additional attributes and value. Much like your character creation, you can purchase items for your NFT.  

Another aspect that’s really cool about the NFT space are membership clubs. When you buy an NFT, you’re also joining the club that represents the art piece. Like any club, membership comes with benefits and the opportunity to connect with other members. As a space in its infant stage, the possibilities for curated NFT experiences are endless and allow for strong community building. 

Stepping in to set new standards is Andy Nguyen’s Bored Ape Yacht Club pop-up “Bored & Hungry.” As owner of Afters Ice Cream, Matte Black Coffee, Pig Pen Delicacy, Portside Fish Co., and many others, Nguyen knows how to offer great restaurant experiences. He hopes to showcase how NFTs can translate to the real world by combining his passion and expertise for creating exciting restaurant concepts with the potential of NFT tech.

As one of the most popular, the Bored Ape Yacht Club represents a collection of 10,000 unique NFTs. Over the past year, many celebrities have joined, securing their very own unique Bored Ape. 

Nguyen’s Bored & Hungry opens on April 9th in Long Beach, California and features a smashburger style concept with caramelized onions and special sauce. The branding includes Nguyen’s recently acquired Bored Ape #6184 and two more Mutant Apes.

Culture Food Fashion News Restaurants

A Look Into Surreal Pop Art-Themed Cafe By Artist Joshua Vides


this is the coolest new cafe in LA ##foodbeast ##joshuavides ##matteblack

♬ Lo – Official Sound Studio

Joshua Vides has made quite a name for himself in the past few years with his distinct and highly-sought after black and white pop art style. Successful collaborations with Fendi and Converse are a testament to how wanted his services and work are in the industry.

In his latest endeavor, Vides links up with serial entrepreneur and co-founder of Afters Ice Cream, Andy Nguyen, to create a one-of-a-kind coffee experience in Downtown Los Angeles. Dubbed Matte Black Coffee, the surreal café is an immersive dive into the stylings of Vides.

Upon stepping into Matte Black, customers are treated to a pop art trip, where reality gets blurred into the dreamlike space. Go ahead and snap a few pics while you sip on tasty drinks like a White Chocolate Lavender Cold Brew, snack on haute macarons and vibe out to the IG-friendly surroundings.

Grand opening is in late August, so follow @matteblackcoffee for further deets!

Celebrity Grub Entrepreneurship Fast Food News

Rap Legend Bun B Set To Launch Houston Smashburger Concept

Photo Credit: Julie Nong

Trill Burgers, a new smashburger concept from rapper Bun B, Andy Nguyen of Afters Ice Cream fame, and siblings Patsy and Benson Vivares of Sticky’s Chicken, is launching in Houston, Texas.

The burger joint will feature a simple menu of thin, crispy-edged smashburgers, a concept that has been a hit trend in California for the past couple of years, but has yet to hit the mainstream in Houston.

This is the first restaurant venture for Bun B, the Houston native who made a name for himself in music as one-half of the legendary rap duo, UGK. The venture pairs him with Nguyen, who has developed successful restaurant concepts in California like Afters Ice Cream.

“For years I’ve been fascinated with the culinary scene, trying to find the best entry point for me,” Bun B said on Instagram. “Today I can say I’ve found it. Join me in welcoming @trillburgers to the world! Follow us for more info on our next pop ups and watch as we take you on the burger ride of your life! Brick and mortar coming soon! @andythenguyen @bensonjohn @simplypatsy @nickscurfield let’s go!”

Photo: Trish Badger)

Nguyen is also a partner in The Vivares’ Sticky’s Chicken, a popular Houston food truck that opened a brick-and-mortar location in 2019. Bun B is a longtime supporter of Sticky’s, whose fans also include NFL star DeAndre Hopkins, NBA champion PJ Tucker and model/actress Karreuche Tran. The Vivares siblings will lead culinary operations for Trill Burgers.

“Coming out of the pandemic, we were brainstorming ghost kitchen and pop-up ideas with Andy, and he kept coming back to the concept of smashed burgers,” Patsy Vivares said. “Through our publicist and friend Nick Scurfield, we set up a meeting with Bun, and we all decided to partner together on this venture. I can’t believe it’s really happening!”

Trill Burgers will launch with pop-ups at Sticky’s Chicken and will be coming to Houston soon as a brick and mortar restaurant.

Culture FOODBEAST Now Trending The Katchup

Are Viral Foods Like The Sushi Donut Killing The Restaurant Industry? [The Katchup Podcast]

Are sushi donuts killing the restaurant industry?

That’s the major topic of the first episode of our BRAND-NEW podcast, “The Katchup. The discussion launches a weekly podcast discussion on the top trends in food. Given the viral success of the Sushi Donut, which generated over 80 million video views between ourselves and other food news outlets in the past week, it had to be the key discussion for this week.

This week, Foodbeast’s Editor-In-Chief, Elie Ayrouth, brought in Andy Nguyen, the owner of viral restaurant successes like Project Poké’s Sushi Donut and Afters Ice Cream’s Milky Buns, and Jason Quinn, owner of the Playground Restaurant in downtown Santa Ana, to discuss how social media virality is affecting customer eating habits at restaurants.

Since the Sushi Donut’s massive success was borne from Nguyen’s poké shop, the group also discusses the future of poké and of the restaurant industry. 

The podcast gets extremely real when Elie brought up e-mails he received regarding Foodbeast’s coverage of these items:

“I have quotes on two chefs, at least two chefs in my inbox, that have said: ‘Fuck you Elie, stop promoting sushi donuts, and stop promoting shit with Flamin’ Hot Cheetos on it.’ “

Definitely give the podcast a listen, as it provides in-depth commentary as to how items like the Sushi Donut are affecting the future of restaurants and their menu offerings.