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Hit-Or-Miss

Amy’s Baking Company Banks on Internet Notoriety, Sells ‘Go F**k Yourself’ Shirts and Hats

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Most of you remember Amy and Samy Bouzaglo, the charming duo behind Amy’s Baking Company. Their, ahem, batshit personalities gained notoriety thanks to their infamous encounter with Gordon Ramsay on Kitchen Nightmares and epic Facebook meltdown, among other things.

Now, the Bouzaglos are cashing in on their internet infamy and selling shirts and hats based on the viral KN episode that caused Gordon Ramsay to walk off set. The announcement was made via Facebook and merchandise can be found on their website, featuring colloquial phrases such as, “Here’s Your Pizza, Go F**k Yourself” and “I Speak Feline Meow!”

The $25 hats and $30 shirts prove what we knew all along: Amy is an insane marketing genius who planned this burning train wreck so that she and Samy could eventually star in their own reality TV series and sell mediocre apparel that would be a starting point for a line of high-end cat nip and glitterized feline-friendly clothing. That, or, she’s just undeniably insane.

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Hit-Or-Miss

Amy’s Baking Company Episode V: The Psycho Employee Contract

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By now, this photo has probably been scorched into your memory thanks to the never-ending train wreck that is Amy’s Baking Company. Unsurprisingly, Amy and Samy Bouzaglo — the infamous couple behind the Kitchen Nightmares fiasco — are back in the media spotlight, this time for allegedly requiring employees to sign a legally binding contract featuring a plethora of unreasonable terms

The document was obtained by RadarOnline and includes a non-complete clause stating that employees “shall not work for any competitor within a 50 mile radius of ABC within one year of termination or voluntary resignation.” The contract further outlines that any hint of attitude will get you canned (no poisonous little vipers here!) and failing to show up to work on holidays will earn you a $250 penalty.

While we doubt the legality and ability for Amy’s Baking Co. to actually enforce these “rules,” the desperate publicity stunt/glorious hotmess is amusing at best. You can check out the full, 20-term contract here. Read our personal picks of the litter and comments (italicized) below:

  • No Cell Phones allowed while working. Wot! No Snapchat?!!
  • No purses or bags are allowed inside ABC, (exceptions may be made) however upon leaving a designated employee of ABC has the legal right and consent to inspect any and all packages that you may have brought with you. TSA up in this b*tch!
  • No visiting or unnecessary talking is allowed during your work shift. This causes distractions and results in loss of product. Any may result in possible harm to you, or to others. Sorry, mom!
  • Holidays and Weekends are Mandatory, by signing this contract you are accepting that you will be required to work all Holidays, and Weekends. Due to the nature of our Industry this is a necessity and any No-Show will be monetarily penalized with a fee of $250.00. Santa does not approve.
  • The recipes and techniques that have been developed by Amy at ABC are exclusive and shall remain confidential. Any removal of recipes will be considered theft. Because everybody’s dying to know what goes into their signature frozen ravioli.
  • The wait staff understands that any and all “tips” are property of the “house.” By signing this contract, you agree that you willingly accept a payment of $8.00 to $12.00 per hour to ensure that you will receive some type of payment. Due to the volatile nature of any retail business we are unable to predict when we will have buissness.By signing this contact you agree that you are willfully accepting a payment of $___ per hour instead of tips. If the contract is up to date (which Eater points out it might not be), this particular term contradicts Samy’s previous statement that worker’s earn $5 an hour + tip.
  • It takes a great deal of time, energy and patience on the part of Samy & Amy (the owners) to train and teach our employees. We are investing in you as a new employee, and we are paying you to teach you. By signing this contract you are hereby accepting that you will be employed exclusively by ABC Amy’s Baking Co. LLC. And shall not work for any competitor within a 50 mile radius of ABC within one year of temination or voluntary Resignation, without prior authorization from ABC. Amy’s Baking Co LLC. Nor shall you be allowed to open your own business of the same type, within the above mentioned radius. Don’t even think about opening an Amy’s Baking Company Part Deux.

H/T Eater

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Hit-Or-Miss

Reality TV Show On the Horizon for Amy’s Baking Company

amys-baking-reality-tv

In true Hollyland fashion, Amy and Samy Bouzaglo of Amy’s Baking Company may get the chance to prolong the drama with their very own reality TV show. Radar Online reports that the “off-the-wall and loud-mouthed couple is currently entertaining several offers from production companies for their own show,” with companies like Cineflix vying for the chance to “develop a show around their restaurant and their bad behavior.”

So, kids, what did we learn today? Mostly that telling Gordon Ramsay to f*ck off, stealing waitresses’ tips, serving faux-fresh ravioli, physically threatening customers, and embarrassing yourself on national television will usually land you your own reality TV show. Oh, ‘Murrica.

Unsurprisingly, sources told Radar Online that the couple is “all for it,” given the bad press they received following their re-opening.

H/T + PicThx HuffPo

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Hit-Or-Miss

Amy’s Baking Company Kicks Out Another ‘Hater’ Who Found Flies in Her Drink

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Despite the moderate success of last week’s “Grand Re-Opening,” Amy’s Baking Company has managed to scare off another batch of “haters.”

This past Friday, a reporter from the Phoenix Business Journal visited the restaurant with a few friends, only to be kicked out by infamous co-owner Samy Bouzaglo. Yikes, is this #9 on ways to ruin your restaurant?

Reporter Hayley Ringle reports that she and her friends “went in with an open mind,” hoping to get a firsthand account of Amy’s Baking Company and its dubious owners. However, after finding fruit flies in not one, but three different cocktails, she and her friends were kicked out of the restaurant by Samy after complaining about their drinks. On the bright side, at least he offered to pay for all of their untouched cocktails before showing them the door.

You can check out pictures of their sad vodka martinis here. Ringle also notes that the staff was “inexperienced” and “slow,” while the restaurant itself was empty. In the end, she and her party ended up at nearby Pita Jungle — a “super busy and very friendly” alternative to those still hungry after being unceremoniously kicked out of Amy’s Baking Company.

H/T + PicThx EaterPhoenix Business Journal

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Hit-Or-Miss

Amy’s Baking Company’s Grand Re-Opening; Co-Owner Samy Faces Deportation

amys-baking-company-reopening

I want to begin by saying: I cannot make this sh*t up. As Amy’s Baking Company enjoys the apparent success of last night’s “Grand Re-Opening,” co-owner Samy Bouzaglo faces possible deportation.

Last Tuesday night curious spectators milled outside Amy’s Baking Company in Scottsdale, Arizona. Security guards and police patrolled the area, staving off reporters and photographers eager to catch a glimpse of the infamous couple.

The restaurant relaunched to guests with reservations only and with a brand new staff. Soon after 5 pm, dinner service began and diners enjoyed their meals as  Samy worked the room and posed for photos, while Amy buzzed about in the kitchen.

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Rick Potts and Sheryl Hugill (pictured above with Samy) had nothing but praise for the restaurant, according to The Phoenix New Times. “I can’t complain,” raved Potts. “The food was awesome.”

Potts even took to Twitter during the event, live-tweeting, “I must admit, our dinner was a success. No complaints here. We WILL be back.”

Unfortunately, the story doesn’t end here. The news of the grand re-opening comes with a report from AZCentral stating that Samy is facing possible deportation for failing to disclose information about his past to immigration authorities — a past that includes drug and extortion charges and a ban from Germany and France.

He’s not alone. In 2003, his wife Amy pleaded guilty to “misuse of a Social Security number when she applied for a $15,000 bank loan.” In 2008, she spent nearly a year in prison and at the time her name was still “Amanda Bossingham.”

So sit down and grab a beer, because there’s more to come after the break.

H/T AZCentral + PicThx @girlvsplanet

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Hit-Or-Miss

Amy’s Baking Company Cancels Press Conference After Fox Makes Lawsuit Threat

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Amy’s Baking Company — you know, that lovable couple America just can’t get enough of — cancelled a press conference after Fox sent them a friendly reminder to not “spea[k] publicly about Kitchen Nightmares.” Fox, the production company behind Gordon Ramsay’s KN, also noted that if the restaurant “disparage[s] the show, the host, or its producers,” they will be forced to pay “liquidated damages of $100,000.” Needless to say, the press conference scheduled for after tonight’s “Grand Re-opening” was promptly cancelled.

When word of the cease and desist from Fox went public, Rose+Moser+Allyn (the PR firm Amy’s Baking Company hired for damage control) parted ways with the restaurant. Jason Rose, president of the firm, explained to the Phoenix Business Journal that his company and owners Amy and Samy Bouzaglo had “differences on public relations strategies.” Apparently, these differences were enough to cause Rose+Moser+Allyn to split after a mere 5 days of working with the Bouzaglos.

However, despite the letter from Fox, which can be seen here via CBS 5 Arizona, the couple spoke publicly in a radio interview about their negative and unfair portrayal on KN. Whoops.

H/T Consumerist + PicThx YouTube

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Hit-Or-Miss

Amy’s Baking Company Waitress Does AMA on Reddit, Calls Her Former Bosses “Assh*les”

Katy CiprianoWe’ve all had that one boss who took all our tips, called us “a poisonous little viper,” and then fired us for asking a three-word question, right? No? That’s probably because most of us haven’t been employed by Amy’s Baking Company, the Scottsdale restaurant whose famously unstable owners physically and verbally assaulted customers before telling Gordon Ramsay to f*ck off on national television. After the show aired, viewers were  outraged by chef Amy Bouzaglo’s treatment of Katy, the teenaged server who was fired on the spot for asking Bouzaglo if she was sure  a table’s order was correct — after the food had been sent back three times.

That was six months ago, and Katy has taken to Reddit to assure us all that she has another job and is doing fine after being let go from Amy’s Baking Company — although she would still like her tips back.

Some highlights include Katy’s thoughts on Amy’s religious affiliation:

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Whether or not she’s afraid of Amy’s Baking Company still has her Social Security Number

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And, finally, whether or not she is actually a cold-blooded reptile.

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Glad she cleared that one up. Thanks, Katy, for satisfying our curiosity about the insanity happening inside that restaurant. We salute you and hope you’re enjoying your viper-free work environment elsewhere.

Check out her full Reddit spiel here.

H/T Reddit, PicThnx Youtube

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Features

8 Ways to Lose Friends & Ruin Your Restaurant (Hint: Tell Gordon Ramsay to F*ck Off)

KN

By now, you’ve probably heard about that insane media meltdown by Amy and Samy Bouzaglo of Amy’s Baking Company Bakery Boutique & Bistro, a restaurant in Scottsdale, Arizona. You know, the delusional husband and wife duo who caused Gordon Ramsay to walk off set during a taping of Kitchen Nightmares.

If you haven’t, here’s a quick recap: After the KN episode aired last Friday, the couple received an outpour of internet criticism for their outlandish behavior towards their customers and employees. As Yelpers and Redditors put Amy and Samy on blast for all the internet to see, the couple took to the restaurant’s Facebook page to defend themselves.

To put it lightly, things escalated from zero to posting “FUCK REDDITS, FUCK YELP AND FUCK ALL OF YOU. BRING IT. WE WILL FIGHT BACK.” It was a magnificent social media hotmess. It was an unbridled and impressive use of caps lock. Yet in the end, Amy and Samy’s desperate attempt to save face failed miserably.

Which brings us to our handy list of “8 Ways to Lose Friends & Ruin Your Restaurant.” In case you ever want to  crash and burn your joint in an extraordinary flame of internet fury, just take a page from the Bouzaglos:

 

1. After verbally and physically threatening a customer, make sure to demand they still pay for their uneaten pizza. It’s a simple courtesy and if they refuse, ring up the popo for help. That, or call said customer a “weenie.”

Watch from 5:00 to 6:23

 

2. When the moment’s right, tell Gordon Ramsay to F*ck Off on national television

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3. Make sure the public knows that your food is just as good as Walmart’s

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4. Try to play Reddit God. Remember, ALL CAPS

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5. Do a really bad job at stealing other bakeries’ stock photos

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6. Serve delicious ravioli to a 3-time felon, then chase him out of your restaurant with a knife

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7. Impersonate a cat

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8. Deny, Deny, Deny

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H/T Eater + PicThx Buzzfeed, Yelp, FB