Photo Provided By: Omari Allen
As COVID’s curve on the world gradually flattens out, we’re seeing slow beginnings towards normalcy. Maybe a different normality than we’re accustomed to, but living life again nevertheless. It’s part of the human spirit; rather than simply conform, we’ve chosen to confront. This strength has manifested in a multitude of ways, from the courage of essential workers, to local farms helping to distribute food, even the spike in video chat apps is an indicator of how we come together in challenging times.
Joining the fray, Amazon Studios has announced that it will be donating $1 Million to the award-winning Los Angeles-based restaurant group, Jon & Vinny’s. Existing well beyond their two brick & mortar locations in Brentwood & Fairfax, Jon & Vinny’s Joint Venture Restaurant Group also encompasses Caramelized Productions, their full-service catering company, as well as a slew of popular LA staples. Suffice to say, with Amazon Studios’ donation, Jon & Vinny’s is certainly capable of making a positive impact.
Additionally, donations will be made to other local restaurants. The ultimate goal of the initiative is to work with local businesses in preparing and delivering meals to No Kid Hungry, Off Their Plate, the Los Angeles Mission and the Motion Picture & Television Fund. Through this social outreach, those in need will receive fresh meals prepared by talented chefs and contributing local restaurants will have financial support to continue serving the community. With over 10 farms and nearly 10 more businesses contributing to this initiative, everyone involved stands to feel real support during this time.
“This unprecedented crisis has impacted all of us in immeasurable ways, and it’s more important than ever that we all do our part to give back at every level — and particularly to our own community,” said Jennifer Salke, Head of Amazon Studios. “At Amazon Studios and Prime Video, we’re truly honored to be able to show our support to the community that has always supported us, and to team up with Jon and Vinny’s to provide food to those who so desperately need it along with a lifeline to local businesses.”
To further reinforce its support, Amazon Studios has converted its “For Your Consideration” billboards into “For Your Community,” with each highlighting COVID-related non-profit organizations. These billboards are now live across Los Angeles. To learn more about Amazon’s efforts to support communities and non-profits, click here.